ALL THINGS MOTORCYCLE: MV AGUSTA AND CITROËN ITALIA PRESENT THE NEW C2…

12 Mar 2015 | Author: | Comments Off on ALL THINGS MOTORCYCLE: MV AGUSTA AND CITROËN ITALIA PRESENT THE NEW C2…
MV Agusta 910 R Brutale Italia

Car Nut Fun Games

April 14, 2008

MV AGUSTA AND CITROËN ITALIA PRESENT THE NEW C2 1587 BRUTALE

In our Everything Motorcycle section, we wrote a few weeks ago about a new offering from MV Agusta, their Brutale 910. Now Citroen and Agusta have decided to embark on some pretty cool cooperation. Everyone knows about the rugged and good-looking Ford F-series and Harley-Davidson special editions. It was a smart match for America, a marriage made in marketing heaven.

It appears that even with full-size pickup sales sliding because of the economy (including everything wrong with it right now, from the housing downturn to the price of gas), Ford and Harley are both intent on keeping their association together. By the way, if anyone can remember another marketing plan which matched a pickup (or any other vehicle, car or truck) with a motorcycle, please let us know!

This Harley/Ford hook-up is just the sort of thing which smart car-makers and motorcycle-making outfits can do which can help perhaps, if only just a bit, prove to bring an increase in sales of either a car, truck and/or bike. And that’s good for everyone involved, from the people on the assembly lines making the four- and two-wheel vehicles to the folks in the showroom trying to make a living selling dreams at a time when it’s become a pretty expensive proposition. Here’s the latest from Europe (with all those fun little phrases and misspellings which, well, I enjoy. and maybe you do, too):

MV AGUSTA AND CITROËN ITALIA PRESENT THE NEW C2 1587 BRUTALE

At the 6th edition of the My Special Car fair in Rimini (Italy), MV Agusta and Citroën Italia will present the new C2 1587 Brutale, a show car destined to attract the attention of the qualified public at one of the most important Tuning Trade Fairs, where nothing is standard.

MV Agusta 910 R Brutale Italia

What made this synergy possible is the attention to detail that both brands reserve for their products, a guarantee of quality and reliability.

The car gets its name from the best selling naked bike produced by MV Agusta and inherits the sporty Pearl White/Black colour scheme.

The colour scheme of the concept car has been carefully studied directly by the MV Agusta Style Centre and replicates that of the Brutale 1078RR, possibly the highest performing naked on the market.


The interior underlines the sporty character of the show car; perforated alcantara seats, black leather detail trim with red stitching, Brutale logo on the seats and steering wheel in black alcantara with red stitching. The dashboard and foot plate are carbon fibre effect and complete the aggressive racing-style interior of the C2 1587 BRUTALE.

The C2 1587 BRUTALE is based on the top of the range C2, the VTS, featuring a 1.6 16 valve engine with 125 hp. The racing character is underlined by the Supersprint twin exhaust that gives this sporty car a racing sound that blends-in with its aggressive character.

MV Agusta 910 R Brutale Italia
MV Agusta 910 R Brutale Italia
MV Agusta 910 R Brutale Italia

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