Giovanni Castiglioni on the MV Agusta F3, Harley-Davidson and two secret…

20 Мар 2015 | Author: | Комментарии к записи Giovanni Castiglioni on the MV Agusta F3, Harley-Davidson and two secret… отключены

Giovanni Castiglioni on the MV Agusta F3, and two secret new models

We’ve trying to make it happen the deal was announced in August. morning, it finally did. A and open discussion about the of MV Agusta with its new 30-year-old Giovanni Castiglioni.

This is the English-language interview a Castiglioni has since Harley paid the to take MV back, just two after  The Motor Company it from them. What’s he us? Well, that the three-cylinder, MV Agusta F3 should make for starters.

Giovanni with his Claudio.

On getting MV back

“It was a difficult job, even difficult than I think knows, but after nine of dealing, we managed to acquire the from Harley and I think great both for the company and for our And, I think, the image of an brand, even though did a very good job in those two

“It is very exciting. My wife that I am completely crazy to do like this. Sometimes comes before rational

“Unfortunately, over the two years Harley-Davidson, the company got used to lots of money because was a big company behind it supplying lot of to the company every month. We had to lay off a bit of personnel, we have reduced the of things that are not compulsory to the It is tough, not easy.”

On Harley-Davidson

invested a lot of money in the company, €60 million in capital. All the investment in the line, the F4 and the Brutale 990 and 1090, and year they invested €10 million on the three-cylinder platform we will release next

“The best thing did in the company was the amount of cash invested in new products. The negative is that Harley-Davidson is a multi-national and it’s a very heavy in terms of management which, for a company like MV, isn’t a combination.”

On expanding MV’s line

“We are in supersport and hypersport  at the We are also looking at other but we we need to do the best we can in our market, our brand is recognized. I absolutely with you that the market for is shrinking, probably it will more next year, but MV is for being a sport brand.

forget that we also the Cagiva brand, which was in the past for bikes like the and those kinds of bikes. I think today is the right for MV to move into sport or proper touring bikes, not at the

On the MV Agusta brand

“Design, tradition and technology. We emphasize a lot on our It’s one of the only brands really has an important logo reconnects to the past, to the airplane to the engineering company where MV In terms of product, MV is different our competitors in its uniqueness, its exclusivity. I that whenever MV makes a we have to make always faster and more powerful anyone else.

Because, when you buy an MV Agusta, you more, so you’re looking for That’s what we’re for for the three-cylinder.”

“The design of the I have to say, It’s unique, but it has a family feeling of an MV. The is really different from the because it is full ride-by-wire; completely new and has more performance. At the we are now around 137bhp, so we think we can 140. This will be the three-cylinder that is completely completely ride-by-wire and there are specs in the engine, that our will need to tell you that are different from the

“The F3 will be the smallest that’s ever been in this category. It’s a 125.”

“At the moment, we’re our engineering and prototyping. The engine did 70,000 miles without any We have good results of and good results of performance.

say that we have done 90 and now have 10 percent to go. Production start in October of next

“The pricing is already The price will be €11,500, is in direct competition with the [the 128bhp Triumph 675 retails for €11,590 in Italy]. is a small premium because an MV is a bike, but with all the competition €10,500 and €11,200, we’re not far It is a really competitive price for an

“For the American Market? To be in the US we will have to sell the around $12,000 and that it difficult because, with the still going down, it is difficult for us to be profitable in the country. impossible.”

On expanding production

wanted to invest in the company to it a 40,000 units-a-year company, of Ducati-style. That’s not the plan Our vision is that we will our capacity and production within years, with three new to a maximum of 10 to 12,000 units.

I that level is the maximum with more, we start to the brand like some of our are doing.

We are doing now, units. I think with the line, we can double the production to going to 10,000. Nothing

“Harley-Davidson had the plan to re-launch then they stopped of the economic distress there. right now? We will only in MV Agusta, the company to focus on only one objective at the

“If you go and look at the sales of the Yamaha R1, Rossi won a couple championships Yamaha, but the sales of that did not increase. Ducati is racing and tens of millions per year on but you see that to increase their they’re focussing on non-sport

“I fully believe that is not linked to an increase in production of the models we have. I think racing is really necessary and for the health of the company in terms of recognized by a larger group of Even my grandmother knows now, because of racing.

But that’s the good part of concerning sales? I don’t there is a connection.”

“For the of bikes that we want to do, I think that we need to For two reasons: First, because it increase sales. Second, racing is expensive and MV needs to its product, not go racing. There is reason.

Racing in the Italian Championship, that we won, we saw our engineers, they don’t any more about the production, just want to race. We to focus on our product.”

On the EICMA show

“We haven’t decided yet if we are to EICMA or not. The main is that I don’t really that EICMA is so important for MV especially at the moment, I would to concentrate on the economic efforts of the new into the new products. So spending $1 for five days? It is better to it on the product.”

“But, maybe we just go with the F3. Just a big cube, sort of trendy stuff with just the F3 so that people see that MV is that we’re investing in new and that the F3 is designed and ready to go. I this is a good message to go to but without having a very big We may go just to show our clients the F3 is there and that they wait another 10 months buying something.”

On what he wished MV would done differently, pre-Harley

“I do anything differently because the of the company, it has been affected by factors that are not connected to the MV brand or product. We suffered in a point of view, so the company was weak. But, I think we did the we could in that situation.

So if you ‘If you think back, what we change?’ No. I think we did the best for the

“You’re my age. If you think 10 years ago, you didn’t know what MV Agusta so to build a brand that, in 10 that was forgotten by everybody, I we did a good job. If the company have been financially we would have been in a position now.”

On future

“We are investing now into a new product will be launching March, which is a four-cylinder entry-level Today we sell Brutale’s at for the 990 and €18,500 for the big one, the 1090. We are the market with an €11,990 which is sort of a Ducati-style version of the Brutale. That’s the step we are taking into the new of MV.”

“We are investing €10 million the next 10 months to industrialize the new F3.”

“So that’s the first two products we are doing, then we are also on the Brutale 675, a small that will be priced €9,000.”

On hiring Massimo the engineer that designed the cylinder head and engineered the 851 and 916

“He is like a military guy, what MV needs now. He be the manager of the RD department.”

“He is a very manager. In the last three he managed Same Deutz-Fahr, is a €3 billion company that tractors sort of like a John Deere. He launched company very well.”

“He did 22 at Ducati. He did a very good job in our time, when we used to own and in the times when Ducati was TPG.”

On where he goes here

“Today we start zero. The company has no debt, we are strong, we have a good of cash and we are investing in new product. I that is a good start.”

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MV Agusta 750 SS Daytona
MV Agusta 750 SS Daytona


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