Harley-Davidson plans to close Buell line and sell MV Agusta — Los Angeles Times

4 Июн 2015 | Author: | Комментарии к записи Harley-Davidson plans to close Buell line and sell MV Agusta — Los Angeles Times отключены

Harley-Davidson plans to close line and sell MV Agusta

The comes as the motorcycle manufacturer an 84% decline in third-quarter earnings. its sport bike operations enable it to focus on its core brand.

The company said it to focus on its core Harley

The decision to get out of sport bikes a small but devoted ridership of depressed, said Joe Frus, of the American Thunderbike Club, an forum for Buell fans 2,000 members.

Frus has owned three just because it’s

It’s the whole cookie-cutter he said. When you go someplace, see 25,000 Hondas or 25,000 but only four or five

Ernie Snair said he was by Harley’s decision. He’s a racer and specialist at Harley-Davidson of where he works in sales. He he worked from time to with Erik Buell, the of the innovative sport-bike company Harley-Davidson bought in 1998.

is a passion, and his bikes are a passion, said. The bean counters. are a huge mistake because you figure that stuff out on a and doing marketing.

While the rarity of Buell has been a draw for the brand’s fan base, it’s part of the Harley-Davidson decided to pull the Just 135,000 Buell have been produced in the 26 years, and MV Agusta sells about 300 a year in the United By comparison, Harley-Davidson will as many as 227,000 motorcycles year alone.

No buyer has yet named for MV Agusta, based in Italy. MV could be sold it is a stand-alone business unit, Buell could not because it is too into Harley’s other said company spokesman James.

Harley-Davidson will stop of Buell motorcycles Oct. 30, dealers will sell Buell inventories of motorcycles, and apparel and will continue to warranty service and repair Harley expects to provide and service parts for as long as

MV Agusta 500 SS

Wall Street seemed to the news. Harley-Davidson shares $1.43, or 5.5%, to $27.69.

The decision to rid itself of the Buell and MV came with the dour of third-quarter earnings of $26.5 or 11 cents a share, a huge from last year’s profit of $166.5 million, or 71 a share. Quarterly sales 21% to $1.1 billion from billion.

The company attributed the poor to the effects of the recession on both and loans through Harley’s services division.

While the remains challenging for us, we are mildly by the moderation in the decline of dealer Harley-Davidson motorcycle sales, Executive Keith Wandell

The discontinuation of the Buell brand, has been a wholly owned of Harley-Davidson since 1998, is of a go-forward business strategy at driving growth through a of efforts and resources on the Harley-Davidson James said.

As part of its new the company will focus on in emerging markets such as where Harley recently plans to begin selling its in 2010, and on a small but growing American market for women and riders.

Though Harley-Davidson has hard hit by the recession, it is faring than other manufacturers of motorcycles, which have sales decline 36% in the third from the year-earlier period.

MV Agusta 500 SS
MV Agusta 500 SS

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