MV Agusta: The Castiglioni years RideApart

8 Фев 2015 | Author: | Комментарии к записи MV Agusta: The Castiglioni years RideApart отключены
MV Agusta 750 GT

MV Agusta: The Castiglioni years

Castiglioni (right) and his brother are back in charge of MV Agusta.

“MV is the crown jewel of Italian I am thrilled to have completed transaction.” No wonder Claudio is thrilled. Two years after MV Agusta to Harley-Davidson for 70 million they pay him 20 million euros to it back. Castiglioni immediately new models and a bright future for the brands, but MV Agusta’s Castiglioni suggests we should expect cunning business deals actual motorcycle manufacturing.

Cagiva (Castiglioni’s family and owners of the Cagiva, Ducati, and Moto Morini brands) MV Agusta – at this point a brand and a few historical bikes.

1995: After selling (and Moto Morini) to Pacific Group, Castiglioni the money in ressurrecting the MV Agusta During this period the was restructured and changed name Cagiva to MV Agusta.

1997: F4 Castiglioni’s first MV Agusta, at Eicma.

2001: MV Agusta is in debts. Castiglioni reportedly to sell a 20% share to Piaggio, but no is done.

2002: Unable to pay its MV Agusta is put under temporary

2004: MV Agusta is saved bankruptcy. “Proton [..] believed in the value and potentials of our and with [them] we will a leading force to be reckoned on an international level” . said in the press release announcing the state owned Malaysian car was buying a 57,7% share in MV for 70 million euros. Castiglioni a 37,25% share, Massimo 2% and Electrolux, former owners of Swedish brand Husqvarna, 3%.

the majority share holder, also took over MV massive debts of 107 million It’s unclear (the Proton shenanigans are clouded in politics) how much they in MV Agusta during their but it’s safe to say they a huge loss on their adventure.

2006: A new leadership takes Proton and promptly decides to cut losses and sell their in MV Agusta to an Italian investment called Gevi Spa (acting as a for Castiglioni) for one euro.

MV Agusta 750 GT

2007: MV Agusta sells to BMW for an undisclosed fee, believed to be 90 million euros. Gevi Spa mentioned in the deal, with BMW buying the company from owned MV Agusta Spa. transaction has been carried out in to expand MV Agusta and Cagiva in the international markets having financial resources for new models ” Castiglioni explained in the press

2008: Harley-Davidson buys MV (including Cagiva) for 70 million 45 million goes to cover Castiglioni also secured a payment in 2016 “if certain targets are met.”

2010: Harley-Davidson pays 20 million euros to take MV and Cagiva back. Harley-Davidson off $162.7 million in losses.

next: Castiglioni has brought in his old Massimo Bordi from the 916-era to run MV Agusta, hoping to the glory days: “I have won once together with Bordi, we made the most bikes in the world and we will with this tradition” .

15 years, countless millions of amazingly few motorcycles and a handful of business deals ago, but of luck anyway.

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MV Agusta 750 GT
MV Agusta 750 GT
MV Agusta 750 GT
MV Agusta 750 GT

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