Updated: BMW Buys Husqvarna From MV Agusta

19 Июн 2015 | Author: | Комментарии к записи Updated: BMW Buys Husqvarna From MV Agusta отключены
MV Agusta 125 S

Updated: BMW Buys Husqvarna MV Agusta

2014, Roadracing Publishing, Inc. From a release issued

Husqvarna acquired by BMW Motorrad

Willow PA (USA) — Cagiva USA that its parent company, MV Motor S.p.A, has sold the motorcycle brand to BMW Motorrad.

The was signed in Italy on July 19, by MV Agusta Motor S.p.A. Claudio Castiglioni and Dr. Herbert General Director of BMW Motorrad. The will come into effect upon final by EU authorities.

The sale of Husqvarna by MV Agusta and its acquisition by BMW will benefit both parties, Lawrence Ferracci, Director of for Cagiva USA, Inc. the North American distributor for MV Agusta, and Cagiva motorcycles. importantly, MV Agusta is strengthened by its to focus on its award-winning, high-end, products, while BMW gains entry and excellent growth in the performance off-road sector a strong, competitive, historic

Ferracci also noted MV Agusta dealers will from this focus the MV factory commitment to expand its development and lines, while dealers will gain the structure of a global enterprise resources to ensure Husqvarna exponential growth. The transaction is a situation for all parties.

Cagiva Inc. will continue all marketing, administration and logistical for both brands for the foreseeable The release of the significantly updated 2008 model year remains uninterrupted.

More, a press release issued by MV

MV AGUSTA TARGET TO EXPAND ITS THROUGH THE SALE OF THE HUSQVARNA BRAND

BMW Motorrad will the reknowned off-road motorcycle Husqvarna Motorcycles. The President of MV Group, Claudio Castiglioni, and Dr. Diess, General Director of BMW signed the contract on 07.19.2007 in (Italy).

The contractual agreement will into full effect final approval of the EU cartel Both parties agreed the purchase price is to remain For the Italian motorcycle Group, the of Husqvarna Motorcycles is a strategical to concentrate all of its resources in the development of MV brand, icon of style and and Cagiva, historical brand in the low capacity segment.

Upon the of the agreement, the President Claudio stated: This transaction has carried out in order to expand MV and Cagiva presence in the international having more financial for new models development, thanks to the support of Banca Intesa

Claudio Castiglioni added: is steeped in tradition and one of the most motorcycle companies in the world numerous racing victories European and World titles, and the directions of BMW Motorrad it will to express its full potential.

BMW Motorrad plans to continue Husqvarna Motorcycles as a separate All development, sales and production as well as the current workforce, remain in place at its present in the region of Varese in northern The transaction, from MV Agusta has been assisted by the global Progman Group and Borghesi Associates.

More, from a release issued by BMW:

BMW ACQUIRES HUSQVARNA MOTORCYCLES


BMW will acquire the renowned company Husqvarna Motorcycles. Dr. Diess, General Director of BMW and the Italian industrialist Claudio signed a contract on 19.07.2007 in The contractual agreement will into full effect final approval of the EU cartel

Both parties agreed the purchase price was to remain

For BMW Motorrad the acquisition of Husqvarna is a logical step in enhancing the activities in the field of light, motorcycles, which has recently reinforced with the new models of the BMW G 650 X Commenting on BMW’s decision to Husqvarna Motorcycles, Diess, Director of BMW Motorrad, stated: the Husqvana models targeted at the competition, we will be able to the BMW Motorrad range to include groups of customers as well as the off-road and supermoto sector more quickly and effectively with our core brand This transaction also us with direct access to a sales network in the off-road

BMW Motorrad plans to continue Husqvarna Motorcycles as a separate All development, sales and production as well as the current workforce, remain in place at its present in the region of Varese in northern

Just as BMW Motorrad, Husqvarna is steeped in tradition and one of the most motorcycle companies in the world. were initially produced in from 1903 and in Italy 1986. Today the company is one of the suppliers of sporty off-road

In the course of its history, Husqvarna has achieved numerous international victories including European and Championship titles.

BMW Motorrad and sold over 100,000 for the first time (production: units, delivery 100,064 in 2006. The production program only large-volume motorcycles 500 cc. BMW Motorrad is the largest European in this segment. In 2006, BMW achieved sales of 1,265 euros, with pre-tax of 66 million euros.

BMW Motorrad employed an average of staff worldwide in 2006.

Motorcycles is part of the Italian MV Agusta S.p.A. and produced 12,000 motorcycles in the capacity of 125 to 610 cc in 2006. The focus of the company’s program is on sporty off-road which are equipped solely single cylinder engines. Motorcycles employed a workforce of 240 in Italy in 2006.

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