Aprila Scooter Index Motor Scooter Guide

15 Июн 2015 | Author: | Комментарии к записи Aprila Scooter Index Motor Scooter Guide отключены
Aprilia Atlantic 125
Aprilia Atlantic 125

APRILIA SCOOTERS

Aprilia is one of only a few companies who understand that scooters are about more than economical transportation. Far too many companies treat scooters as a cheap stepping stone to a motorcycle and thus miss the opportunity to excel in the scooter segment. Like Vespa, Aprilia is a company that caters to enthusiasts and thus offers top notch designs and awesome technology right down to their 50cc models.

Aprilia got their start in 1945 making mopeds and small displacement motorcycles and they’ve never strayed from making great small displacement machines even as their line up has evolved to include many fantastic motorcycles.

Aprilia formed their USA subsidiary in 1998 called Aprilia USA and began importing their scooters and motorcycles in time for the 1999 model year. It would be several years before Aprilia expanded their presence to Canada. Finally for 2003 Aprilia entered the Canadian scooter market under the direction of the Canadian Scooter Corp. (CSC).

In 2004, Aprilia was in dire financial condition and Piaggio (parent company of Vespa) ended up purchasing them. Thankfully Piaggio is also company that also understands that market for quality scooters and thus Aprilia scooters have remained technological and quality leaders. In late 2009 Piaggio’s contract with the Canadian Scooter Corp. expired and Piaggio opted to begin importing scooters themselves to the Canadian market.

This led to some turmoil in the market with the goal of achieving lower costs and faster parts availability.

Aprilia arrived in the USA with their popular SR50 (above) and Scarabeo 50 (left) scooters.

During 1999 Aprilia was still establishing their dealer network, so availability was limited. During 1999 Aprilia’s were sold only in Florida, New York and California.

Both of these initial two scooter models would be very successful for Aprilia, with both the SR50 and the Scarabeo body styles remaining sale through to today.

Aprilia continued to establish their USA dealer network with a new presence in the midwest, northeast and Texas.

Aprilia finally had a nationwide presence, with an estimated 80 dealers covering almost all 50 states. Sales really increased for 2001 compared to the first few years, with the addition of many dealers plus two additional models.

The Scarabeo 150 and Atlantic 500 were added to Aprilia’s USA lineup for 2001 to compete in the mid-sized and maxi-scooter segments. The Atlantic 500 was the first real maxi-scooter to be introduced in North America, beating Honda’s Silverwing and Suzuki’s Burgman to the scene. The Scarabeo 150 was the original Rotax powered Scarabeo that was popular in Europe and it added another dimension to Aprilia’s line up in the form of their first mid-sized scooter.

In time for the 2003 model year, Aprilia showed up in Canada with their large wheeled Scarabeo 150. Canadian dealerships were few in 2001 and so were sales, but Aprilia would grow their scooter sales fairly quickly by getting their scooters into a number of car dealerships.

Aprilia USA did not make any changes to their scooter lineup for 2003.

Aprilia bumped their USA line-up from four scooters to ten by adding three Mojito models (left), the Rally 50, Atlantic 200 and Scarabeo 500. The Rally 50 would be short lived in the USA, as 2004 was the only year it was offered.

The other big news for 2004 was an all new generation of SR50 (below). This sporty scooter would go on to sell very well.

For their second year in Canada, Aprilia ramped up their lineup by adding the new SR50 to their showrooms. Aprilia also replaced the Scarabeo 150 with the smaller Scarabeo 50 and larger Scarabeo 500. As well, Aprilia added a little diversity to their line with the retro Mojito 150 and the highway devouring Atlantic 200 and 500.

Aprilia trimmed back its lineup by dropping the Rally 50 in the USA and both Atlantic scooters in Canada and the USA.

Aprilia Canada’s lineup got further trimmed back to just one scooter — the SR50. Meanwhile in the USA, the Scarabeo 250 was added to the lineup and the Scarabeo 500 received ABS.

CANADA MODELS. SR50

Aprilia USA introduced the Scarabeo 100, which replaced both the 50 and 150 models in the USA. The Scarabeo 250 was dropped as well after just one year.

American’s also got their first look at Aprilia’s SportCity scooters, with the introduction of the SportCity Cube 250 (left). The Scarabeo 500 got some updates to the motor including fuel injection.

In Canada, Aprilia restored the large wheeled Scarabeo 50 to the lineup after a one year absence in 2006. They also offered the Scarabeo 200 to Canadians for the first time.

Aprilia’s 1950’s styled Mojito scooters were dropped for 2008. Aprilia added the mid sized Scarabeo 200 to flesh out their Scarabeo line. No changes for 2008 in the Canadian market.

In late 2011, Aprilia (global) announced their new ‘ SR Motard ’ would be launched in the USA market in both 50cc (2-stroke) and 125cc sizes for 2012. Reality didn’t quite play out that way however, as the SR Motard was never officially announced for 2012 by Aprilia USA and it would be two more years until it arrived. Parent company Piaggio did introduce their version of the SR Motard — badged the Typhoon 125 — for 2012.

In August 2012, Aprilia has announced a 2013 Replica SBK edition of the SR50 which is going on sale in the USA and Canada. The special edition honors Max Biaggi and the World Superbike Championships with its superbike inspired graphics. With the minor revisions, Aprilia is offering this special edition at no additional charge.

After a 3 year run, the Sport City Cube 300 was dropped from the Canadian market.


After several years of waiting, Aprilia USA Canada finally announced the 2014 SR Motard 50 in June, 2013. North Americans will get the 4-stroke 50 motor version of this scooter, which is largely the same machine as Piaggio’s Typhoon 50. MSRP is an impressively low $1999 ($2095 in Canada) which is an impressive $1200 less than the higher end SR 50 model.

Color options for 2014 are white or black, both of which are 2-tone schemes that mix in red and dark accents.

Aprilia USA has gone with the opposite tact by dropping the smaller SportCity One 50 and retaining only the 125cc version, presumably to reduce competition with the new SR Motard. No other changes have been made for the 2014 lineup, but its worth noting that Aprilia is still clearing out a few SBK replica’s of the SR50.

Aprilia Atlantic 125
Aprilia Atlantic 125
Aprilia Atlantic 125
Aprilia Atlantic 125

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