Two-wheeler Piaggio Bilancio Consolidato 2011

4 Май 2015 | Author: | Комментарии к записи Two-wheeler Piaggio Bilancio Consolidato 2011 отключены
Aprilia Scarabeo YourZ 50


The Two-wheeler business comprises two product segments: and motorcycles, in addition to the related parts and accessories business, the of engines to third parties, in main two-wheeler sports and technical service.

The world market comprises two macro which clearly differ in of characteristics and scale of demand. advanced countries (Europe, States. Japan ) and emerging (Asia Pacific, China. Latin America ).

In the first area, which is a minority in terms of volumes, the Piaggio has a historical presence, with meeting the need for mobility in areas and motorcycles for recreational

In the second macro area, in terms of sales, accounts for of the world market and is the Group’s for expanding operations, two-wheeler are the primary mode of transport.


Th e Piaggio Group its leadership position on the European in 2011, with a market equal to 20.1%, up 0.4 percentage thanks to its consolidated position as in the scooter segment (+0.9 points) and retention of its market in the motorcycle segment.

With at its own site in Vinh Phuc, the also consolidated its position on the market in Vietnam with sales of its Vespa and Liberty and laid the foundations for future in other Asian area by forging business relations local importers.

The Group on to its strong position on the North scooter market, where it has its leadership with a market of just under 30%, and it is committed to increasing its profile in the segment, through the Aprilia and Guzzi brands.

Brands and

The Piaggio Group operates on the market with a portfolio of 7 that have enabled it to and consolidate a leadership position in Piaggio, Vespa, Gilera, Scarabeo, Moto Guzzi and

The brands offer a complementary range, so that the Group can the market with a fully range to target the needs of customer groups.

Engines for Vespa, Gilera, Derbi, and Moto Guzzi brands are and manufactured by the company. For Aprilia, the manufacture engines for the scooter the 450cc and 550cc engines for off models, the V-twin 750cc and the 1,000cc.

Piaggio. In 2011, Piaggio was European leader in the important scooter segment. After the new generation Beverly in 2010, its excellent 125cc and 300cc in 2011 Piaggio completed the with a model that has set the for the segment: the Beverly SportTouring.

The of the Beverly 400 cc. the new SportTouring has come out a new 350cc engine, designed and to deliver all the performance of a 400cc but with the dimensions, emissions and costs of a 300cc vehicle.

The SportTouring is 20 kg lighter, easier and fun to handle, and is the safest high-wheeled on the market. As a first ever for it features an electronic control that combines ABS antilock with ASR traction control to the rear wheels sliding on that is uneven or provides a grip.

Another important in the Piaggio brand, is the MP3 Yourban. new concept delivers all the benefits of MP3 on a scooter that is compact, agile and easy to handle making it an ideal mover in

Available in 125cc and 300cc both with electronic the MP3 Yourban stands out for top-of-the-range and finishes and is ideal for the rider who a safe, agile and fun vehicle.

2011 was an extremely important for Vespa as it marked 65 years of proving once again its spirit among scooters

To celebrate this major the PX was relaunched, which is the most Vespa model, with than three million sold. While retaining the that have made it a success — the four gears and pedal brake the PX has been restyled to increase thanks to technical solutions and a new and now boasts a technically sophisticated which fully meets 3 standards on emissions.

In 2011 Vespa also its three Special Series, launched in 2010. The Touring, and Vie della Moda were with the introduction of the GTS 300 Touring, S and LXV Vie della Moda models.

In with more than units sold and an excellent in South East Asia. the LX was the Piaggio Group’s best-selling worldwide in 2011.

Gilera. The brand features models in the scooter and motorcycle segments. The came into being in and was acquired by the Piaggio Group in

Gilera is known for its successes in winning six world championship titles and eight world rider’s titles. Gilera is a designed for a young, vibrant and dynamic motorcyclists.

Derbi. The brand features a range of from 50cc to 300cc and a of motorcycles from 50cc to Its customer target is young, in the years age group, making it one of the manufacturers in the 50cc segment.

The has won 21 world titles, gaining a position in Spain and Europe on the motorcycle market.

Aprilia. In Aprilia, the Piaggio Group’s Brand, introduced a new model to the segment. The SR Max, available as and 300cc injection versions, is the GT for riders who not only want and a certain style, but a fun, riding experience too.

was a year of renewal for Aprilia. a positive reception from the and the commercial success of the innovative of electronic controls, APRC Performance Ride Control), to the market with the RSV4 APRC Special Edition, the now features as standard on the RSV4 and has been proposed as a version on the new V4 R. The Tuono, which is Aprilia’s highlight of the year, heralds a to a model which has become a for the Noale-based brand. The new model, from its sister, the RSV4, became a standard setter in the … segment, delivering a and riding performance to meet the of the press and customers alike.

important initiatives in the motorcycle include the new RS4 50 and 125 models, which new life into the fantastic RS with road model of champion rider’s motorcycles. The new 4-… electronic injection in line with the latest trends, makes the motorcycle for even the most discerning rider.

Scarabeo. The Scarabeo brand its medium model, with and 200cc electronic injection in 2011. Th is Scarabeo model was restyled from a design and viewpoint.

With the new line, even greater comfort, to a new twin seat, and technical Scarabeo has expanded its product in the market segment of medium, scooters, which is gaining in importance at an European level.

also introduced the special series for 50cc 2-… With its sticker customisation the Scarabeo “YourZ” has been a hit with very young who are very important customers for as demonstrated by its partnership with MTV the 2011 MTV Italian Awards.

Moto Guzzi. In 2011, Guzzi celebrated its 90th To mark the occasion, Guzzi Days were held in in Mandello del Lario.

More 20,000 people came to the factory, museum and to see new models, the three days.

The climax of the was the inauguration of the monument dedicated to Guzzi, in the main square of the attended by the local authorities and by Colaninno, CEO of the Piaggio Group.

Guzzi presented an exclusive series of the California model, 90, featuring a special colour and to celebrate its anniversary.

The anniversary had been celebrated in style the launch of the redesigned Stelvio Levering the positive trend of the segment and starting from the version launched in 2008, is already selling well on Moto Guzzi restyled the with a few but important features, to customers even more.

models were also in 2011: the efforts made to improve product quality recognised by customers and contributed to the of the Norge GT_8v, which was in 2010, and to the continual rise of the V7, various versions winning new Moto Guzzi customers.

The distribution network


In the area (Europe, the Middle Africa ) the Piaggio Group directly in main European and through importers in other

At the end of December 2011, the Piaggio had 3,800 dealers (direct and importers) in EMEA, for a total of sales outlets.

36% of these represented and distributed the Group (or several Group brands) on an basis.

Of the 13,900 sales 2,300 are located in Italy. in the rest of Europe and 2,600 in overseen by importers. In January the Group changed its distribution in Holland and Belgium. where the and Moto Guzzi brands, managed by an importer, are now distributed by a network, to make the most of from a direct presence in countries.

The process to streamline and the Group’s sales network in 2011, with two strategic of focus:

1. Consolidating local through a quality-based selection of the with the objective of increasing the and retention of exclusive Group

2. Consolidating the performance and quality of the network through the following actions: improving the sales and performance of dealers, improving the of customer-integrated services, and developing tools and services.


In the the Piaggio Group was served by 390 operators at the end of 2011, broken as follows:

323 active dealers on the US with a direct commercial

44 dealers on the Canadian market, a direct commercial presence;

in America (LATAM) the Group is in 22 countries with a network of 25

In the United States. the process to the distribution network was stepped up, the strong market downturn in (-40.8%) and in 2010 (-15.8%).

The changed its distribution strategy in in January 2010, and now adopts the used in the US. based on a direct network comprising some 44 Overall sales in Canada to 1,200 units in 2011.

In Latin America. the Group is in 22 countries with a network of 25 to whom approximately 2,240 were sold.


In the Asia Pacific Area, the Group has a direct commercial in Vietnam. Indonesia. and — for the brand only — in On other markets in this it operates through importers.

Aprilia Scarabeo YourZ 50

In with the Group’s strategic which plan to expand in the region, the distribution network is built up.

In Vietnam. the Group its importers from 4 in 2008 a different business model was to more than 40 dealers in and more than 80 sales The Group has aimed and is aiming to its network in quantitative terms, by up its presence in smaller areas of the and in qualitative terms, with a focus on corporate identity.

In the Group directly manages the network and operates through and dealers for other brands. In the distribution network in the country has 200 outlets.

The Group is also in Malaysia. Taiwan. Thailand. Hong Kong. Singapore. the China. Australia and New Zealand importers.

Comments on main and significant events of the sector

2011, the Piaggio Group a total of 415,000 units in the segment, worldwide, accounting for a net equal to approximately 1,025.3 euro (+3.8%), including parts and accessories (135.5 euro, -2.1%). In 2011, the Group reconfirmed its leadership on the European scooter market.

As in the previous paragraphs, the Piaggio performance in 201 1 was highly penalised by the in demand on the European market. downturn concerned both the and motorcycle segments.

On the other growth in the Asian area was compared to the previous period, sales and turnover increasing by and 40.8% respectively, due to an improved capacity at the Vietnam site.

The MP3 continued to be a success story in with 21,000 deliveries to the total sales volume to vehicles. The Vespa — the Group’s iconic brand in the sector — also extremely well on the world with a turnover equal to 298 Euro and approximately 152,000 sold.

Turnover from the motorcycle was given a strong boost by the RSV4 and thanks to the excellent achieved in the Superbike World its different versions produced a satisfactory turnover for the Group.

As referred to previously, investments in the segment amounted to approximately million Euro during These investments mainly the following areas:

Development of the new in India for the Vespa.

Development of new and face lifts of existing

Improvements in and modernisation of current capacity.

Implementation of new IT tools.

As investments for Piaggio Group in particular, significant resources dedicated to some brands products which are key to the Group’s Main investments for European and production sites ( Vietnam and ), addressed the following areas:

of the new 350cc engine.

Development of the new LEm

Restyling of the Beverly .

Development and of the new MP3 Urban.

Start of development of the new LX.

Development of the “Made in India Vespa.

Production of the Liberty

Production of the new XGT.

Production of the new Fly for

Production of the new Aprilia SRV 850.

Completion of the Vespa PX.

Development to the Moto Guzzi range.

investments were also targeting safety, quality and the of production processes.


Other articles of the category "Aprilia":

Our partners
Follow us
Contact us
Our contacts

Born in the USSR


About this site

For all questions about advertising, please contact listed on the site.

Motorcycles catalog with specifications, pictures, ratings, reviews and discusssions about Motorcycles.