Bajaj Auto launches new Discover 100T at Rs 50,500 — Economic Times

8 Апр 2015 | Author: | Комментарии к записи Bajaj Auto launches new Discover 100T at Rs 50,500 — Economic Times отключены
Bajaj Discover DTS-i

Bajaj Auto launches new 100T at Rs 50,500

(The market motorcycle)

PUNE: second largest motorcycle Bajaj Auto on Monday a new 100 cc mass market motorcycle 100 T at the upper end of the mass market priced at Rs 50,500 ex-showroom New

The Discover 100 Tourer will on likes the Hero MotoCorp’s and Honda Motorcycle’s Dream which will help Auto increase its presence in the market space, where it enjoys 20 per cent market

Powered by Bajaj Auto’s 4-valve DTS-i technology, the 100 T delivers 10.2 ps of power and is 30 per more powerful than motorcycles in the category and the company this bike delivers a efficiency of 87 kilometer per litre.

K president (Motorcycle buisiness), Auto said, The steady of the more expensive 100 cc bikes at the of the cheaper models is a clear of this. The Discover 100T power of 125 cc motorcycle and mileage of a 100 cc.

The mass market motorcycle contributes about 65 per cent of the market. With executive contributing 19 per cent and the sports segment 16 per cent.

The company the mass market segment 5.5 lakh units are sold month is getting further into sub-segments namely A1, bikes like Platina and HF are sold between Rs 36,000 to Rs A2 segment which includes like Splendor. Passion and its own 100 Rs 41,000 to Rs 45,000 and the A3 segment has like Honda Motorcycles Yuga and Hero MotoCorp’s Pro, which are priced Rs 46,000 to Rs 51,000 at present.

And the Discover T is positoned in this A3 where Bajaj Auto has no available. Bajaj Auto is to sell around 40,000 to units per month of this new 100T.

The company says with the Discover 100, it has only 20 per market share in the mass category, with the launch of 100T, it is hoping to increase its share in the segment to 30 per cent the next couple of years.

Bajaj Auto has developed model with a minimal of Rs 5 crore to Rs 6 crore, but it is based on an all new platform, which already has out Discover 125 ST. Bajaj Auto Rs 25 crore to Rs 30 crore on this new platform. The company is planning to one more motorcycle on this in the calendar year 2013.

Bajaj Discover DTS-i
Bajaj Discover DTS-i
Bajaj Discover DTS-i

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