Bajaj’s CT-100 leaves Dawn trailing behind 1.2 lakh units sold in 3 months…

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Bajaj’s CT-100 leaves trailing behind 1.2 lakh sold in 3 months

Nandini Sen Sanjeev Sharma, TNN Aug 19, 2004, IST

NEW DELHI: It’s a big swim-off two top performers. Bajaj Auto’s entry level motorcycle is giving a big jolt to Hero CD-Dawn.

The CT-100, which has sold 1.2 lakh units in the three months of its launch, is all set to around 70,000 units to top the in August. Last month we did units of the CT-100, said Mr RL vice president-business development Bajaj Auto.

It’s likely this the number will be close to units and that’s the way the production has been planned. It’s possible to do even 75,000 if production can keep pace, he So far, the CT-100 has already more than 30,000 in August, say market sources.

say Hero Honda, which around 50,000-odd units of the in June, will more or maintain those numbers in

But the advent of the CT-100 has led to Bajaj marketshare in the entry-level segment 48% while Hero Honda to 41%.

The reason why the fight for footprint in big volume, low margin segment has so exciting is the price aggression on ends.

Bajaj priced the at Rs 31,500, within sniffing of the CD-Dawn’s Rs 30,900 tag, Hero Honda offered a Rs discount. Says Atul executive director-business operations, Honda: At the low-end price is a key As for us, we look at total marketshare on we are comfortable.

Bajaj CT 100

Analysts say Bajaj Auto’s big win has the pricing of the CT-100 which has possible thanks to the company’s margin buffer. Rival on the other hand, could not do an with its Centra pricing and had to for around 20,000-odd units per for the sake of positive margins.

And the TVS four-… Max due in the festival season, too will carve out atleast 20,000-odd from the entry pie, say analysts.

Sources say the Hero Honda may not be too perturbed loss of marketshare in the entry segment is the wafer thin

The price sensitivity is so intense in the level mart that products are non-profitable. Which is what makes this so fluid. According to Sobti the CD-Dawn was launched, its sales from 10,000 units to while arch rival Boxer’s sales dropped 45,000 units to around units.

Currently the Boxer’s from the base variant AT is 10,000 units. The larger Boxer-CT has been replaced by the That’s also why Bajaj to wait for another three before it’s sure of its position.

Analysts expect a similar and neck fight between the Pulsar and the 150 cc Unicorn from Motorcycle and Scooter India due in October. Currently the Pulsar duo around 22,000-23,000 units a (it sold 23,930 units in though given how conservative is, the impact may not be immediate. This is also not price sensitive.

Bajaj CT 100
Bajaj CT 100
Bajaj CT 100
Bajaj CT 100
Bajaj CT 100

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