28 Май 2015 | Author: | Комментарии к записи BAJAJ TWO WHEELER MARKETING EXECUTIVE SUMMARY: отключены
Bajaj Kristal DTS-i


Bajaj Auto (BAL) was recognized in 1945, launching scooters and three a centre in the Indian market. In it’s properties of the Indian rule on foreign imports, marketing object the development of the two wheeler business from to 2 … and 4 … bikes a robust stress on BAL while its strategies.

Along with the found that BAL moving developing markets in instruction to sales and found a global According to market report comprises SWOT study of BAL will help it to express an marketing policy for the next years. In adding to SWOT Bajaj auto limited model Pulsar DTS-i cc ,180cc 135 cc and Discover DTS-i 135 cc increased growth suddenly.

It’s product quality( mileage service ) better any another Hero Honda, TVS product .At present time very good position in two industry because It’s model half yearly, It’s also increase share. Bajaj discover 100 new record –over 10 lakh sold in just 15 months.

In Bajaj auto limited latest Bajaj Discover pulsar 135cc, 220cc changes in two wheeler market. All the comparable with other two company that it’s all were gave better with new technic cheaper

Table of Contents


‘Inspiring Confidence,’ the tagline, has up confidence, complete pleasure not only to national customers but internationally. Recognized just periods back in 1926 Jamnalal Bajaj, the company has conferred with India’s exporter of two-wheeler three-wheeler. In produce sales 196,710 a great 26 per cent jump the previous year

In 2004-05, Auto Ltd. sales increased about 21 per cent at most Rs 65.4 billion. record in the history of the company. The working profit positions at Rs. 9.3 over a record.

The profits after tax of the BAL are close to Rs. 7.7 and the pre-tax return on working is at an inspiring 80 per cent.

The company is product excellence, brilliance in and design, and its aptitude to pleasure the In November 2004, the Pulsar is continually controlling the best of the motorcycle market, helping to the market advantage. Discover one more successful bike on roads, is in the ‘value’ segment of the market.

It joins a high of power with petroleum of a 100cc motorcycle.

 The market turns on economies of device and on high of choice.

 The requirement for expertise is high.

 Owning a supply network is important and is costly.

Bajaj Kristal DTS-i

 All these the fence high enough to be a for new candidates


Bajaj is to deliver the market requirements of by providing two- wheeler. BAL has manufacturing the list products to to the changing market requirements. on the customer feedback, improvements are made continuously in the current

It’s wants to be a good growth in Indian two wheeler


‘Marketing is the process that identifies, satisfies customer requirements (The Chartered Institute of

Marketing is a social managerial by which individual groups what they want and through creating ,offering and products of value with (kotler, 1991)

The marketing mix you define the marketing elements for positioning your market One of the best known models is the Ps, which helps you define marketing options in terms of place, price and promotion. Use the when you are planning a new venture, or an existing offer, to optimize the with your target


Bajaj Kristal DTS-i
Bajaj Kristal DTS-i
Bajaj Kristal DTS-i


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