BAJAJ TWO WHEELER MARKETING EXECUTIVE SUMMARY: | Motorcycles catalog with specifications, pictures, ratings, reviews and discusssions

BAJAJ TWO WHEELER MARKETING EXECUTIVE SUMMARY:

28 May 2015 | Author: | Comments Off on BAJAJ TWO WHEELER MARKETING EXECUTIVE SUMMARY:
Bajaj Kristal DTS-i

BAJAJ TWO WHEELER MARKETING EXECUTIVE SUMMARY:

Bajaj Auto Limited (BAL) was recognized in 1945, firstly launching scooters and three wheelers a centre in the Indian market. In 1991 it’s properties of the Indian government rule on foreign imports, BAL’s marketing object the development of the Indian two wheeler business from scooters to 2 stroke and 4 stroke bikes with a robust stress on BAL while studying its strategies.

Along with the analysis found that BAL moving into developing markets in instruction to increase sales and found a global footmark. According to market report also comprises SWOT study of BAL which will help it to express an actual marketing policy for the next five years. In adding to SWOT analysis, Bajaj auto limited latest model Pulsar DTS-i 220cc,150 cc ,180cc 135 cc and Discover DTS-i 135 cc 100cc increased growth suddenly.

It’s product quality( maintenance, mileage service ) better than any another Hero Honda, TVS motor product .At present time ,Bajaj very good position in two wheeler industry because It’s changes model half yearly, yearly. It’s also increase market share. Bajaj discover 100 makes new record –over 10 lakh bike sold in just 15 months.

In 2010, Bajaj auto limited launch latest Bajaj Discover 150cc, pulsar 135cc, 220cc model changes in two wheeler market. All the brand comparable with other two wheeler company that it’s all brand were gave better average with new technic cheaper price.

Table of Contents

COMPANY HISTORY:

‘Inspiring Confidence,’ the tagline, has constructed up confidence, complete pleasure engineering, not only to national customers but also internationally. Recognized just eight periods back in 1926 thru Jamnalal Bajaj, the company has been conferred with India’s major exporter of two-wheeler three-wheeler. In 2004-05, produce sales 196,710 units, a great 26 per cent jump over the previous year

In 2004-05, Bajaj Auto Ltd. sales have increased about 21 per cent which at most Rs 65.4 billion. It’s record in the history of the company. The gross working profit positions at Rs. 9.3 billion, over a record.

The profits after tax of the BAL are close to Rs. 7.7 billion, and the pre-tax return on working capital is at an inspiring 80 per cent.

The company strength is product excellence, brilliance in engineering and design, and its aptitude to pleasure the customers. In November 2004, the Pulsar introduced is continually controlling the best segment of the motorcycle market, helping to maintain the market advantage. Discover DTS-i, one more successful bike on Indian roads, is in the ‘value’ segment of the motorcycle market.

It joins a high degree of power with petroleum competence of a 100cc motorcycle.

 The market turns on high economies of device and on high economies of choice.

 The requirement for technical expertise is high.

 Owning a strong supply network is important and is very costly.

Bajaj Kristal DTS-i

 All these brand the fence high enough to be a warning for new candidates

OBJECTIVE:

Bajaj Limited is to deliver the market requirements of transportation by providing two- wheeler. BAL has been manufacturing the list products to supply to the changing market requirements. Founded on the customer feedback, improvements are being made continuously in the current products.

It’s wants to be a good market growth in Indian two wheeler Industry.

LITERATURE REVIEW:

‘Marketing is the management process that identifies, anticipates satisfies customer requirements profitably.’ (The Chartered Institute of Marketing)

Marketing is a social managerial process by which individual groups obtain what they want and need through creating ,offering and exchanging products of value with others, (kotler, 1991)

The marketing mix helps you define the marketing elements for successfully positioning your market offer. One of the best known models is the Four Ps, which helps you define your marketing options in terms of product, place, price and promotion. Use the model when you are planning a new venture, or evaluating an existing offer, to optimize the impact with your target market.

MARKETING MIX 4’PS MODEL

Bajaj Kristal DTS-i
Bajaj Kristal DTS-i
Bajaj Kristal DTS-i


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