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Bajaj Eliminator


In all Bajaj two-wheelers lost Today, all segments are profitable, margins are the highest and the Pulsar is a cow

Four years ago, was at the #4 position in motorcycles. Today is a clear #2

Volume growth in in motorcycles was the highest in the industry, at per cent. A 33 per cent increase is for 2005-06

In the mid-1990s, warranty were as much as Rs 400 per vehicle. they’re down to Rs 18


Take the brand into the seven motorcycles South-east Asian by perhaps buying into

Enter China, which for close to a third of world perhaps in a JV with Taiwanese like Kymco and Sym

Chip at Hero Honda’s strength in the by changing the complexion of that with new products just and above 125 cc

Relaunch a range of scooters by the proposition; they won’t and behave like scooters any

Launch a more contemporary wheeler, and a four-wheeler goods-cum-passenger transportation vehicle for intra-city

T hey’re calling it the avenger. By each employee at Bajaj Ltd. (BAL’s) plant at the fringes of Pune-will make an vehicle per day. Currently the workforce produces 2,400 (150 and 180 cc) and Discovers in two daily Come June, Chakan be rolling out another 800 motorcycles. At glance, these would suspiciously similar to BAL’s attempt at a cruiser in the guise of the 175 cc

That product, priced in the Rs bracket, wasn’t a rage, it served the purpose of announcing BAL could also make high on style and power. The is pretty much the Eliminator, but again it isn’t. Certainly not the

BAL’s RD team has mounted the Pulsar’s 180-CC DTS-i onto the Eliminator (which boast a too-advanced power re-engineered the frame for a more drive and, most been able to slash the price to around Rs 63,000, largely to the economies of scale are go be gained by increased volumes of the (30,000 of which are bought month).

The Avenger-another name Bajaj, Managing Director April 1, was toying with was reveal company officials-may not end up as one of the high-volume warhorses Bajaj’s rd and engineering team is currently but there’s a clear message in the That Bajaj is back. the brink. With a bang.

a vengeance.

Five years things were so bad that future as a two-wheeler manufacturer bleak, with the one-time getting relegated to fourth and profits from two-wheelers Today, BAL is a clear #2 with to a 30 per cent market share, it is still some distance from leader Hero which accounts for one of every two sold.

Bajaj Eliminator

Profitability isn’t an issue any with operating margins in the 15 per region, making it one of the most automobile companies in India. The was fundamentally rotten. as a two-wheeler we might not have existed. the trend is in our favour. we’ve #1 before, but right now being is more important, says who began his career at BAL on December 19, remembers the day-after returning the University of Warwick with a in systems engineering.

The Bajaj Way

Hero Honda, the leader in which sold half of the 5.2 million mobikes in the market year, and regaining the tag of #1 two-wheeler in India, is of course a priority. But days Rajiv (38) with brother Sanjiv is seeing a bigger picture-a not just restricted to the domestic but one that’s painted across to 90 per cent of the global market for and one that is five times than India.

Simultaneously, Rajiv plans to away at Hero Honda’s in the executive segment, which is the accounting for half of all bikes with the six-month-young Discover 125 cc, and a of variants around it, just 125 cc and below. He’ll do so by riding on the development skills endorsed by who have lapped up the Pulsar at the end-800,000 Pulsars have sold in the last four and recently in January production at 1,150 Pulsars a day.

The itself-a segment that exist until Bajaj it-will be extended into a cc level, possibly 200 cc, perhaps 250 cc. The ct 100 at the entry level, which have just completed of 1 million since launch May, will also be to pave the way for a couple of variants. The Command a price via innovation and

Be it the Honda Activa in scooters, or the ct, or the the most expensive product is the leader. The whole theory India is a price-sensitive market is Only the unimaginative feel way.

The Indian consumer pay if he sees value, for which has to be enough innovation in the product. We are to launch a new, upgraded ct 100 to its first anniversary. Hero celebrates anniversaries by giving discounts, we do it by making better quips Rajiv.

By the third of 2005, our target is to get a 40 per cent of the executive segment (so far dominated by Honda)

Doubtless most is Bajaj’s plan to enter the region, Latin America Brazil) and China. In five-to-seven India will be just one of our says Sanjiv, Executive in charge of the international business also head of finance). As sees it, Bajaj can launch in these markets positioned between the Japanese majors and the Chinese models.

If Japanese 125-cc bikes $1,500 (Rs 66,000) and Chinese $700 (Rs 30,800), Bajaj get in at $1,000-1,200 (Rs 44,000-52,800) with a model. We could even a 150 cc for $1,500, adds Sanjiv, BAL’s obsession with the customer more for the same

Bajaj Eliminator

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