Bye bye Bajaj — The Hindu

2 Фев 2015 | Author: | Комментарии к записи Bye bye Bajaj — The Hindu отключены
Bajaj Chetak 150

lifestyle and leisure

scooters and

Some brands become of national consciousness. As Bajaj rode into history past week, the country saw a of emotional outpouring as if a family is no more. Spin doctors are it a generational shift linking to the of guard in the Bajaj family but for the man on the it is the demise of his trusted Chetak.

It was one of symbols of the times when hadn’t taken control of our riding pillion didn’t one person on the back seat and raj was very much in place.

everybody has a Bajaj moment to Rajesh Kumar reminisces how he his newly wed all the way from Aligarh to on his Chetak with luggage. “I had a of belief that it will not me. After all my father rode his Cub till he died at the age of 75.”

Medical student, Dishant relates how his faith in his father’s multiplied the day he travelled from to Delhi to appear in CBSE entrance. “There was a bus strike but my was confident that the scooter see us through. The Stepney (spare used to add to the confidence.”


Adman Prahlad Kakkar things in perspective. “The was originally designed for the young but in Bajaj and the ad agencies hyped it as a vehicle. It worked because loved it for the space it offered on the seat and the variety of things one can on scooter. As it began to lose out to sturdy and … bikes, the did try to reinvent it with four and gearless scooters.

They did to attract girls from the to the front seat but lost the male customer.” Suddenly he had of options and nobody can beat a no longer remain a fact.

As for emotional connect, R. Balki, of Lowe India, the agency created the legendary Hamara campaign says, “It would worked for any other vehicle as Bajaj didn’t mean it meant it made vehicles the nation drove. At that it was scooters, now it is motorcycles.”

Kakkar that the swagger and the connect from the fact that it was the ‘thet’ (desi) brand gave us enhanced mobility Hero cycles. “Though the technology came from Vespa, there was no Vespa or attached to the brand.”

Over the the generation which believed in bharat ki buland tasveer has out to a fill it, shut it, forget it

Sudhir Kumar, technical at a Bajaj service station, “It worked for a generation when the station culture had not set in and the vehicles easily maintained by the neighbourhood The low maintenance cost and long contributed to its popularity. It used to be a option to gift to the groom.”

Sudhir indicates towards the decisions makers in Indian “Earlier it was the head of the family who to decide what’s good for the Today it’s the youngsters, who fashionable vehicles with Also, technically speaking, placement of engine and wheel tilted the balance in bikes’

Rajesh Raheja, manager of a Bajaj showroom, says, practically the scooter is not in the showrooms in the NCR for three-four years, we still get about Chetak. Mostly it is the middle-aged aged people. get shocked when I say we no longer Chetak.”

However the internet, the of expression for the young, is full of messages. Neha writes, “My dad had a Priya for 13 years, followed by a for 16 full years before we of blackmailed him to switch to a Honda This news makes me so so Brings in a gushing load of

Bajaj Chetak 150
Bajaj Chetak 150

Perhaps the youth connect from the fact that for of us it was the first motor vehicle in and the one on which we polished our driving “My uncle booked it for himself. patiently waiting for days he got it he realised Chetak is too high for his My father bought it from

I used to clean it for Abbu morning and loved standing in the front. Then one day he decided to me. I carried on the tradition when my started feeling the rush of says Shahid Khan, the 1988-model.

“Its strength has been an factor. I can still exert all my on its chassis. You can’t do it with new

Now we use it for carrying load for our pharmaceuticals At the Ghazipur crossing you can see meat carrying loads of chicken and delivery boys rely on for keeping pace with the delivery time their promise.

Masculine appeal

Who it lacks masculine appeal? our films, where it is presented as the of the docile and honest. Shah Khan drove it when he a docile government babu, in Rab Ne Bana De Jodi and recently Singh carried his crusade corruption on a scooter gifted by his Milind Soman, who loves to a gearless scooter, says a marketing gimmick to present as a masculine option. “The shift happened in the ‘80s Tom Cruise rode a bike in Top Gun .”

Kakkar says the company reinvent the brand as an antique for export market like and Harley Davidson.

Amidst all there is a set of people, who are chuckling their breath. The petrol attendants are happy that they won’t have to extra time and attention in 2T oil in petrol.

It is all about time,

Bajaj Chetak 150

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