Hamara Chetak-Vespa!

3 Июн 2015 | Author: | Комментарии к записи Hamara Chetak-Vespa! отключены
Bajaj Chetak 150

In May 2012, Vespa landed in . Piaggio introduced sales and of the good-old-fashioned motor scooter to make India fall in with them – especially the Indian roads, from to little villages, are always with scooters (around two unit sold every with a sales growth of 20% a and Piaggio is trying to conquer the with his brand and unique

Vespa 150 was one of the first scooters produced in India by Bajaj . Piaggio’s license, in 1960. But came 10 years later, in with the Bajaj Chetak. Its design (slightly modified the end of the license in 1977), the name of the horse of the hero Rana Singh and, most its affordability, made it one of the most scooter among Indian

With Chetak, the scooter the symbol of freedom of consumerism by the middle classes – usually to economical difficulties by the protectionism.

was a precious good to be booked months or years of advance, in a selection of colors. The engine was not powerful, but it was reliable and that was all it to them. The scooter was small, but was room for all the family. Possessing a meant contributing to the rebirth of a nation, made of workers spent carefully to improve lives’ quality.

Money well spent, and a that last for years.

indistinguishable but full of resources . “ Hamara Baja j” (Our slogan caught the Indian and shook the emotional side of (see the video of the 89’ advertisement )

With the open economy of the India, scooters lost emotional value. In a country sons have better than their fathers have ever imagined, attracts for its usefulness, but the dream, it’s the motorcycle or the car – and the bigger the

Scooter keeps its symbolical for women, more at risk men in a place depicted as dangerous and There’s a whole lot of girls with their scooter in the of the cities, whether they are big or In the Hero Honda Advertisement. a girl evades fromВ  questions, looking forward to far away. Scooter: a kind on women’s rights .

Bajaj is no longer on the market for it stand the competition of other brands, but in 2012, Piaggio to try again. The new Vespa, born by the ashes, hits the roads his brand new elegance. The back is studied to make a women in comfortably sidesaddle and there’s a powerful horn.

Emissions European standards and the price is less than 1,000 В¤, But for this value claims

Performance being equal, brand’s scooter costs 250-300 euro less – But on a roll and is going to be a very social claim – see the advertisement. is the first time in Indian history that a brand a new market opportunity. No longer an way of traveling, but an authentic icon for people willing to stand out be trendy. “Fashion Unchanged” the slogan.

If Piaggio has beenВ  enough to conquer a market well, it’s too early to and time will tell. But May on, there’s no day in India when I see a shining Vespa crossing the – and I live in a quietly provincial So, good luck Piaggio!

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