HERO HONDA, BAJAJ TVS (1) MBA Project Ideas

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Bajaj KB 125

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HERO BAJAJ TVS

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INTRODUCTION

OF THE STUDY

In this era of cut throat no company can survive in the market without knowing its product’s and weaknesses. It has to fortify (Strengthen) against threats from the and exploit its strengths for increasing In order to do so, the company has to conduct surveys to know the customer’s needs, and preferences.

This the company to manufacture the product to customer’s expectations. It has now become important for the customer confidence and positioning of buyer perception. Surveys becomes genuine key to

The Bike segment is dominated by 4 player’s viz. HERO BAJAJ, TVS. Besides there are players like – (Alone), LML, KINETIC,

The expanding Indian market, the size of the middle class and the in aspirations of the youth along opening up of the Indian economy collectively influenced the steady of the two wheeler market in India. leading foreign brands in with Indian manufacturers the Indian market, the customer not have asked for more.

In the Indian bike market has immensely and the preference for variety design has brought in a number of in the market. In the last 3 to 4 years, the for motorcycle over the scooters has up and one can find today even crazy for a motorbike not only in the but in small towns and cities

Bajaj XCD 125cc DTS-Si

The bike Bajaj XCD 125cc was launched by the company Bajaj in and it was expected that the company manufacture 20000 units of the initially that will be to 50,000 units in the coming to increase the production to make it the produced bike of the market.

The key feature of the bike is its cost and the of the engine range XCD 125cc will give it an increased in to be between the 100cc and 150cc.

Look of the Bike

The look and specification of the bike are taken the alliance company of Bajaj, The XCD design is also a feature from Kawasaki. The bike is and decent .It has black visor.

The bike had a bit aggressive in looks and has on the tank. The bike had some features like the clear indicator and 5 spoke alloy and also some new added are large headlamp and twin lamp. The bike has a digital and has led tail lamps.

TVS Apache

TVS with its shapely streamlined and engine design is really an eye Its smooth and flawless finish this bike desirable to the Its tough but light 6 spoke alloy wheels are really for better control and excellent of this two wheeler.

Its uniquely head lamp has become one of the head turner in the market of two

Its 240 mm disc brake is helpful in one in any sudden situation to avoid Its all gear start and low friction with RCF technology are the key factor of efficiency of this bike. It is equipped with various technology like monotube gas filled shocks, IDI lean iE surge (intake and exhaust synchro stiff chassis for the proper safety and security of the seating on the bike.

CONSUMER BEHAVIOUR

Before into details of Consumer one must go through certain terminologies. In general terms ‘Consumer’ and ‘Customer’ are considered the but they are quite different.

Bajaj KB 125

The ‘Customer’ is some what from the term ‘consumer’. The customer is used to refer to who purchases goods and services a particular store or company. a customer is defined in terms of a term while a consumer is not

‘Consumer’ may be referred to any one engaged in acquiring, using or disposing of and services which he expects satisfy his needs.

So ultimately are that individual who consumes or a product, which may or may not be purchased by

So after getting into terms we need to get into the of “Consumer Behaviour”.

Significance of the

 To know about the customer and decision process with to 100-125cc bike.

 To know the consumer buying behaviour and the because of which they from one company to another.

 To about the company’s details Products)

 This study help in revealing the type and qualities of the bikes offered by the to their consumers.

 To study the satisfaction level of who uses bikes.

 To study the influencing consumers to buy 125cc

 To study effect of advertisement on the decision of the consumers

Bajaj KB 125
Bajaj KB 125
Bajaj KB 125
Bajaj KB 125


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