Indian automobile sector

19 Фев 2015 | Author: | Комментарии к записи Indian automobile sector отключены
Bajaj Wave DTS-i

Indian automobile sector

automobile sector

Bajaj is a largest player of Indian sector. It is the second largest two manufacturer in India and the 4th largest and three-wheeler maker In the world. the of Bajaj is in Pune, Maharashtra, and are in Akurdi and Chakan (Pune), (near Aurangabad) and Pantnagar in Bajaj Auto mainely in two wheelers and three wheelers motor scooters, motorcycles and the rickshaw.

Bajaj Auto 1946 in the Forbes global list for the year 2005. in the decade, Bajaj involved as a manufacturer to a two wheeler manufacturer, but it Its image and became as a giant of automobile sector. its product is not two large main range are to scooterettes, scooters and motorcycles. but Its growth is due to its motorcycle segment successful introduction of few models in segment since last years.

Rahul Bajaj is the of the company .the total of the company is more than billion. At present Indian sector is count as the most automobile sector in the world of the few giant like TATA, Mahindra Mahindra .apart of a large no. of multinational player GM, Wolkeswagon, Nissan etc. a tough competition in the Indian sector.

The Bajaj brand is well-known in a dozen countries in Europe, America, the US and Asia. The Bajaj comprises 27 companies and its flagship Bajaj Auto is ranked as the fourth largest two- and wheeler manufacturer.

It is one among top ten companies in terms of market and among the top five in terms of turnover. company has become a leader with annual in excess of 1.35 million which was about 4000 in 1961. These days, Auto Ltd. has started products in all segments (mopeds scooters, motorcycles, three

Bajaj Auto established November 29, 1945 as M/s Bachraj Corporation Private Limited. At time, It started selling and two- and three-wheelers in India. it license in 1959 from the of India and started manufacturing of and three-wheelers and started its marketing in its 100,000th vehicle came 1970. It produced and sold vehicles in a single financial 1977.

In 1985, it started producing at plant in Aurangabad started in1985. In 1986, it produced and 500,000 vehicles in a single year. And also In 1995, it and sold 1 million vehicles in a financial year.

Product of Bajaj auto

1960-1970 Vespa 150 — Under the of Piaggio of Italy

1971 three-wheeler goods carrier

— Bajaj Chetek

— Bajaj Super

— Rear engine rickshaw

1981 — M-50

1986 — M-80, Kawasaki Bajaj

1990 — Bajaj

1991 — Kawasaki 4S Champion

1994 — Classic

1995 — Super Excel

1997 — Kawasaki Boxer, Rear Engine Auto rickshaw

1998 Kawasaki Bajaj Caliber, Legend, India’s first scooter, Bajaj Spirit

— Bajaj Safire

— Eliminator, Bajaj

2003 — Caliber115, Wind 125, Bajaj

2004 — Bajaj CT New Bajaj Chetek 4-… Wonder Gear, Bajaj DTS-i

2005 — Wave, Bajaj Avenger, Discover

2006 — Platina

Bajaj Wave DTS-i
Bajaj Wave DTS-i

2007 — Pulsar-200 (Oil Cooled), Kristal, Bajaj Pulsar 220 (Fuel Injection). XCD 125 DTS-Si

— Bajaj Discover 135 — sport (Upgrade of 135 model)

2009 — Bajaj XCD 135cc. Bajaj 220 DTS-i. Bajaj Discover 100 ^

Product going to launch

Now the company is going to launch its to expand their corporation in to bikes. After success in industries it going to success in of tempo. It wants to success side with it launches its for youth but now it launches tempo for and lower segment of Indian who wants’ to earning by own self.

BAJAJ first time its tempo that combines features like, start, diesel LPG version, engine with German Body is so designed as to directly the engine, gearbox, wheel suspension springs etc. An assembly method is followed for of the body the aggregates for automated assembly, Bajaj is going to its first version in three segment so they are contract a famous German company to help in making engine of the and its designing is by some Chinese to make it cheap and best, in the part of tempo seats are as you can feel comfort with

It launches its commercial version like goods carrier school monitor, shopping to target a large no of consumer. The of the very low in compression to their to target middle and lower of the India.

II Business Mission

BAJAJ to with its every product marketing and sales cost by markups of distributor and retailers and to order reduced inventory and risks retaining inventories. Its to launch BAJAJ’s tempo to all areas of Indian market by best thing in low price. tempo help to organization to connect their organization their customers, suppliers and self dependency and employment in the market.

III Marketing Objective

If any ne w or company is enter in to any new market there are some objectives. The objective is that this increase his profit Second is increase his goodwill, or market in the market. Third is all the customers are about his product that is some extra feature to other product.

Their satisfies the consumer need and

Tips for launching a new product

It means birthing a new product or a new product in the market. so that manger and marketing manger have a knowledge about 5 related to create a new brand in to a new because it is not easy to entering a new or a brand. And these five are a very important for launching a new Do something you love and do it with you trust. Do something you understand. with the end in mind.

Protect idea, invest in expert. Be for unexpected.

Bajaj Wave DTS-i
Bajaj Wave DTS-i
Bajaj Wave DTS-i
Bajaj Wave DTS-i
Bajaj Wave DTS-i

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