Now, a Vespa for Rs 9 lakh

26 Май 2015 | Author: | Комментарии к записи Now, a Vespa for Rs 9 lakh отключены
Bajaj Chetak

Now, a Vespa for Rs 9 lakh

Piaggio the wholly-owned Indian subsidiary of two-wheeler company Piaggio, is luxury to a new level. The Pune-based is ready to launch India’s expensive scooter before this year. The scooter, will be sold under the brand, is expected to carry a tag of Rs 8 to 9 lakh.

To put the number in perspective, one can buy 18 Activas or three Maruti or a Honda City for the same

Branded as the Vespa 946, automatic scooter will be so that Piaggio does not intend to build it here. The will be shipped from and brought to India as a completely unit to be sold in limited

The pricing puts the Vespa 946 on a par several imported and locally superbikes from Yamaha, Suzuki, Triumph, Harley-Davidson and

With the ultra-high pricing, is keen on pushing the premium of the Vespa even higher. scooters sell at a premium of 35 per compared to rivals. For instance, the LX is priced 36 per cent higher the Honda Activa.

Ravi Chopra, chairman and director, Piaggio Vehicles The homologation of the Vespa 946 has been and we would launch it in two to three This is a very niche and is positioned as a collector’s edition.

The positioning of the Vespa is ground-breaking in a where scooters are seen as a utility product. Scooter in India reached its peak the geared Bajaj Chetak disappeared after the introduction of and more fuel-efficient, Indo-Japanese

Demand made a comeback the success of the Honda Activa, has a waiting period of over a The Honda Activa is the largest scooter in India with of around 100,000 units a

Today, demand for scooters has the overall performance of the two-wheeler In the April-January period, the segment saw of nearly three million as against 2.4 million units a ago. This is a jump of 21 per much higher than the segment growth of under six per

Scooters contributed 24 per cent to sales.

Piaggio, which its position in the three-wheeler segment, its presence under the brand The company on Wednesday launched yet variant called Vespa S at Rs (ex-showroom, Mumbai). Vespa S the earlier launched Vespa LX and VX.

The S will be powered by a 125cc, valve engine. The scooter loaded with features disc brakes, tubeless which are standard on bikes as the Bajaj Pulsar, Honda and alike. The Vespa comes in a piece steel monocoque and is available in four colours.

Piaggio is looking to strengthen its portfolio further with the introduction of more powerful having engine capacities in the of 150-300cc. There will be products aimed at the volume competing with the likes of Activa or Hero Maestro.

volume scooters will be less than the Vespa but retain its premium tag. In the 10 ended January, Piaggio sales of 27,808 units, a of six per cent as against 29,646 sold in the same period year.

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