Benelli to Go Under?

9 Май 2015 | Author: | Комментарии к записи Benelli to Go Under? отключены
Benelli Tornado Limited Edition (Italian version)

Benelli to Go Under?

06/04/2009 @ am, by Jensen Beeler 5 COMMENTS

Ducati is recording all-time sales figures. times are tighter at Benelli, that Italian motorcycle manufacturer. many of its workers on part-time (and with the Government part of their paycheck), at the Benelli factory has been back to around 1,000 for 2009, down from the the company had anticipated to make it set it goals back in 2007.

year, Chinese owner, Jiang, is taking a closer at the Italian acquistion, with the of folding the company not ruled This just a few months Qiang Jiang pumped $26 into the Italian brand .

In 2005 Qiang Jiang Benelli, which was struggling to afloat with its one bike show. The Chinese company paid off the of Benelli, restarted production, and new streetfighter TnT models into the product line.

At that in time, Benelli was only a limited number of motorcycles, but by Benelli was on its way to making several motorcycles per year. Not content that, Benelli stated new goal to increase figures Benelli announced that would aim for 10,000 bikes for and 20,000 in 2009.

For those doing that that’s almost a 50% year-over-year level, virtually unheard of in any let alone one as entrenched as Benelli.

bet these sales figures on the that they would be their product line, a new parallel and single twin into the mix. The first of bikes, the Due, is essentially the Benelli triple, with one taken away, thus the would have 756cc displacement. is an evolution on the TnT streetfigher appearance, and pleasing.

Last year, a prototype Due was to the general public, where it got a positive response, but the bike to be vaporware, with the occasional here and there. While the waited for the Due to be released, it kept busy by nose diving the recession.

The current economic has hit Benelli hard, and seemingly do not have the extra cash around to buy an expensive motorcycle has a parts problem worse Aprilia’s (and that’s saying something). To combat affect, Qiang Jiang another $26 million into the company. hoping the cash would push the brand above water. Water would have been a investment it seems.

Talking about the current of Benelli, Gianluca Galasso, the former Supersport racer who works as PR chief, said the following:

recent plan was to produce bikes this year, but we achieve it. The Chinese owners the problems and there will be soon to decide Benelli’s will be built in China and in Italy, apart from low tech parts such as

At the moment Qiang Jiang have the same quality and levels in China. What we can do is them improve their and design to produce a better

Times are tough indeed. was the last time you saw a Benelli on the A quick look at a local dealer here in San Francisco. and we see they have two bikes out of the 5 or so its been trying to sell for the 2 years…with $5,000 taken off


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