TVS Motors to Tie Up With BMW Motorrad

26 Май 2015 | Author: | Комментарии к записи TVS Motors to Tie Up With BMW Motorrad отключены

TVS Motors to Tie Up With BMW Motorrad

is seriously a great news to with you all. I, in fact this news in bits and a couple of days back I’m in Auto industry), but then I let me post it with some from authentic source, as the shouldn’t get wiped out in its nascent

Guess what? The South major TVS Motors is almost all set to a pact with German BMW Motorrad. Though there is no of equity agreement between two majors, (as in the case with Auto and KTM) involved, is considered to be a great strategic for both the companies.

The pact will actually both the companies and will end up being a win – win situation. TVS will be to access the expertise of BMW for its premium which is currently the Apache RTR including the 160cc and the 180cc BMW, in return will be use of TVS’ network for its sales and within the sub – continent.

It’s 11 years since TVS Motors out of the agreement with Japan’s and has been operating as a single I still remember the TVS Victor ‘The Best Indigenous Award’ by some magazine the split.

TVS Motors’ Chairman, Mr Venu has finally confirmed that the is in talks with BMW’s division, BMW Motorrad, for a strategic tie – up. “We are in with BMW for a tie-up, but at this I can’t reveal more However, equity sale is not considered,” Mr Srinivasan told Line.

The premium segment is up in India with the entry of few litre bikes and for companies to in the market on a long term technological advancements have an integral part, for which alliances would pave way

India is the second largest two – market in the world, only to China. It has the potential that all International players to step the Indian market. If a company has to big, then it has to be in India.

BMW would make use of this to mark a right kind of


Business Line has quoted: “If BMW volume growth, such a is necessary. TVS definitely has a good in terms of processes and technology,” the said. This move may TVS an edge in the market where Bajaj and Hero have strong gains.

Recent have been tough — its two-wheeler sales rose 7 per in 2011-12 to 1.89 million (sold 14,172 three as well), it lost the third in the segment to Honda (1.99 units) in the year. The company’s partnership with Suzuki had 19 years till 2001, which it released a range of including the Suzuki Samurai, Shogun and Suzuki Fiero

TVS Motors is presently eyeing the market, just the way other two – wheeler makers are proceeding as of The company has expressed great in tapping the huge potential in the markets. In order to achieve it becomes mandatory for the company to its operating cost and all other incurred with the same.

This has made TVS Motors to set up a new in China in tie – up with a company out However, the company has assured these models will not be in Indian and Chinese markets.

the hot topic is ‘Will this tie up end up in TVS come up with higher bikes. The market is open and now they’ve the desired tech too flowing all the way from Germany. all this into consideration, is that you guys expect TVS Motors now?’ Pour thoughts in the box below.

Thanks to Business Line



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