Erik Buell Racing Expands: Motorcycle & Powersports News

14 Мар 2015 | Author: | Комментарии к записи Erik Buell Racing Expands: Motorcycle & Powersports News отключены
Buell 1190RS

Erik Buell Racing

Helping to boost the local EBR will do all design, testing and work in East Troy and to focus a substantial portion of its on Wisconsin, Midwest and American

Erik Buell#x2019;s passion for perfection led him to take a new road the unforeseen crash of the original motorcycle brand. Erik is with a new company and a new will to win from corporate limitations.

A engineer by training and a top-level racer by avocation, Buell designing race bikes in A job with The Motor Company him to pursue both his professional and his racing career for four before he started his own Buell operation in 1983. Eventually he the Buell business to Harley and 135,000-plus sportbikes were in the 15 years before Harley the tap off on that division.

Like any good racer, has bounced right back up to win. This genesis led to the of Erik Buell Racing and its goal to be the true American company.

A manifesto on the company neatly sums up the EBR mission: think like racers, decisive, aggressive and calculated But we also think like riders. We make bikes we want to ride.

Most of we feed off Erik and his fire-in-the-gut to build fast, magnificently motorcycles.#x201D; Not a bad starting point, but EBR offers more tangible to potential dealers.

Starting the dealer in mind, EBR offers of the highest margins in the industry, bar #x201C;We want the dealer to from stocking the line, so we in a margin that is greater the European bikes,#x201D; explains EBR president of sales and marketing Jim #x201C;We believe the dealers to earn an honest profit selling a premium product.#x201D;

Winning on the track is only the battle and means nothing winning dealers. #x201C;We proof of concept winning at the We have the engineering expertise and capacity as well as the back-end to be taken seriously as an OEM,#x201D; Dorman. #x201C;What we need now is a dealer network.#x201D;

In a total shift, EBR intends to build network from the dealer-level up, than the traditional OEM route of terms down to its dealers. an intentionally controlled launch, EBR is to bump the rev limiter, particularly it comes to accelerating the development of its network. Successful production and of the initial 1190RS flagship not to mention running at the front of the AMA pack this season, has EBR to #x201C;win on Sunday, sell on according to Dorman.

#x201C;We have had great including Erik being Motorcyclist Magazine#x2019;s #x2018;Motorcyclist Of The and Cycle World naming the #x2018;Superbike Of The Year#x2019; in its annual 10 awards in 2011, and our on-track in 2012 has been exceptional as with EBR team riders May and Danny Eslick putting the in contention at every AMA Superbike this season.#x201D; Perfect positioning for a #x201C;superbike with machine.

This is just the EBR is launching three new platforms in — an R version, a Street and an Adventure series. These new models will be based the EBR-designed and developed 1190cc twin and will be priced $19,000. #x201C;We are committed to a wide variety of platforms in the years,#x201D; explains Dorman. is truly committed to our dealer Our goal is to help the dealer financially first.#x201D;

Buell 1190RS

Part of this financial stems from the fact the total expense for special comes in under $500. yet, franchised dealers have to stock a million worth of spares. #x201C;There is no need for a huge parts Dorman points out. of our components are made in America, in our factory and ship next-day to our all of which means no need to a lot of money tied up in parts And again, given Erik racing background, a wide of dealer-installed performance upgrades are available, further enhancing the for franchise holders.

#x201C;Doing with EBR is different than dealers have experienced OEMs in the past,#x201D; says #x201C;Having the factory based in East Troy, Wis. we will ship units on a basis without having to a dealer with a one-time order.#x201D;

It also means motorcycles are with the wheels mounted and the in place for minimal dealer time.

Also, unlike other OEMs, any special training is handled via web-based modules, so there is no need for in a dealer#x2019;s service department. Any work that should through will be paid at published shop rate. The requirement that EBR does is that dealers stock a of three bikes, as well as a demo unit on hand.

establishing EBR as a serious threat on the floor is the #x201C;Store-In-A-Store#x201D; concept. A display featuring three EBR Racewear/casual apparel and an array of accessories combine to give program some real Protected dealer territories, marketing materials from EBR and value-added elements have built into the dealer

#x201C;We know that you made large investments in existing dealership, so we want you to get when you hear how our Erik Racing Valued Dealer works,#x201D; adds Dorman. looking for dealer partners who the value of offering riders the own one of the most exciting sportbikes to come out of this country.

#x201C;We have many opportunities incorporated into concludes Dorman. But like the Marine Corps, EBR is only for a few good dealers. Do you have it takes?

Buell 1190RS
Buell 1190RS
Buell 1190RS
Buell 1190RS

Interesting articles

Tagged as:

Other articles of the category "Buell":

Our partners
Follow us
Contact us
Our contacts

Born in the USSR


About this site

For all questions about advertising, please contact listed on the site.

Motorcycles catalog with specifications, pictures, ratings, reviews and discusssions about Motorcycles.