Racing fuels Buell’s comeback as maker of sport bikes

22 Апр 2015 | Author: | Комментарии к записи Racing fuels Buell’s comeback as maker of sport bikes отключены
Buell 1190RS

Racing fuels Buell’s as maker of sport bikes

The that Erik Buell has bet his on is making its debut Friday at a in Ohio.

It’s one of 100 bikes Buell, founder of Buell Co. and Erik Buell Racing, build this year in Troy.

The 1190RS sells for It’s a limited-production street that the company plans to professionally.

The first races, to be this weekend in Lexington, represent the latest chapter in a story.

Founded in a barn in Buell Motorcycle Co. was owned by Inc. for more than a until Harley dropped the in 2009.

Erik Buell went on to start Erik Racing, a small company on high-performance sport bikes.

In the motorcycle industry, Buell has been an underdog. Although supported the company financially, operating budget was minuscule with foreign competitors Honda, Yamaha, Kawasaki and

If the company had doubled its sales, it would have been a blip compared with sales, Erik Buell Tuesday.

Now, the 59-year-old is gradually rebuilding the company bears his name and that has 25 employees, compared with 200 a few years ago.

And he’s on racing to fuel the business and motorcycles to customers seeking fast machines akin to and Ferrari sports cars.

Racing is my marketing effort, said. For my customers, there’s no of advertising that will the credibility of a good performance at the

Buell has been racing and a slightly smaller bike, the developed when Harley-Davidson the company.

The new model is more and closer to what Buell he always envisioned.

Erik believed he had the engineering and technological to take on foreign competition, Frank, with Motorcyclist wrote in a recent review of the

Now liberated from Harley and independently as Erik Buell he’s ready to prove once and for all, Frank adding that the 1190RS is a machine, no caveats or qualifications

Buell says he has to build at 100 of the 1190RS bikes this to qualify the model in the street racing classification in pro racing

With lights and mirrors, the can be licensed and ridden on the road.

We to sell more next Buell said, adding he has set up a small assembly line in Troy in one of the three buildings Buell Motorcycle Co. once

Buell 1190RS

His timing could be good, that a Buell 1125R won the American Motorcycle Association bike championship in 2009, the pro championship for an American motorcycle since 1986.

I think there’s a real for an American sport bike Buell said, noting Italian and Japanese manufacturers dominated the category.

His plan is to on success at the racetrack and the accolades follow.

From an engineering we have achieved what I Now we just have to work on the sales and distribution. It’s to do with a small staff and a complicated product, said who is seeking a sales and marketing for his company.

The bikes are part of a category that was decimated in the when mostly younger could no longer get bank or afford the insurance for high-performance

A lot of the guys who were hard-core bike riders are looking at things now, said Rob owner of Rob’s Performance a Honda motorcycle dealership in Creek.

Sport bikes once sold for under now cost closer to $10,000, them out of reach of some

Where I used to have 30 or 40 bikes on the showroom floor, now I one or two to represent the lineup, Strauss

Even out of the recession, Buell that most people spend $40,000 for a bike no matter how special it is. Eventually, he to build less expensive as well.

I know how to do that, but I have to before I can run . . . or maybe run before I can walk, he said. way, it’s just to take us a little while to get

2014. Journal Sentinel All rights reserved.

Buell 1190RS


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