Ventures — Buell returns to his racing roots

12 Фев 2015 | Author: | Комментарии к записи Ventures — Buell returns to his racing roots отключены

Buell returns to his racing

Although the liquidation sale of the old Motorcycle Co. hasn’t even the company’s founder is deep a new venture: Erik Buell

Working out of a small shop in Troy, where his factory was Buell is building racing one at a time.

Last fall, Inc. announced it was shutting the sport bike manufacturer it had for more than a decade.

executives said Buell Co. was not profitable and had simply run out of time.

59-year-old Erik Buell is on his

Gone is the Harley corporate that had supported his company’s and manufacturing.

Gone is the factory, with the company headquarters, in the loss of nearly 200 jobs.

I can’t describe how awful was, Buell said. every piece of equipment was sold, I knew the guy who ran it, and I knew he was out of a That, to me, was extraordinarily painful.

Erik Buell Racing, on the hand, has a staff of eight Buell quips that are three main investors: Me, and I.

He answers his own telephone calls now and his own marketing.

He helps build the bikes that bear his and he would not hesitate to sweep the floor or do any other job in the fledgling

Harley had offered Buell a job as an in its engineering department. But it probably have been a good since Buell’s passion is for bikes rather than cruisers and touring motorcycles.

In the industry, Buell has always an underdog working on a tight Although Harley supported the financially, Buell’s operating was minuscule compared with its competitors Honda, Yamaha, and Suzuki.

The Harley and Buell corporate sometimes clashed, since was so much bigger than

Harley shipped 187,085 in 2009, compared with for Buell and a sister company, MV Agusta.

It was like dancing an elephant, and the elephant was doing a dance, Buell said. part was always very and was absolutely exhausting.

Now, can make his own decisions.

Lean, machines

Harley-Davidson has granted him a to continue building Buell but for racing use only rather street riding.

The timing is given that a Buell bike won the coveted American Association sport bike last fall. It was the first pro for an American motorcycle manufacturer 1986.

Racing fuels the community, where the lean, machines are something like and Ferrari sports cars.

A win at the racetrack can result in millions of in sales for motorcycle manufacturers use racing as a marketing tool for street-legal bikes.

In my mind, we had brought Buell Motorcycle Co. to a level of racing, Buell

With limited resources, hopes to build about 25 bikes this year. He sell them to race and individuals wanting to be successful at the with something other Japanese-made motorcycles.

I still that an American-made sport has a lot of potential, Buell said.

will be Buell motorcycles in the 200 race in March and other in 2010.

Buell 1190RR

While Erik Racing won’t have the to sponsor a team this it will support other on Buell motorcycles.

The company has sold two racing to an Italian race team. It will sell bike to racers.

Competitive urge

Buell has a loyal, intense in the sport-bike world, including from other countries.

In my Buell was really starting to hit its when Harley-Davidson dropped it, Graham Mansill, a Buell from Brisbane, Australia.

seemed to be hellbent on crushing just as they were the road racing success Harley never could, he It’s a step in the right that Erik Buell has able to start Erik Racing. What I would like to see, however, is for to do the right thing and release or the design and manufacturing rights so Erik Buell and his elves can and manufacture both race and motorcycles.

Buell, however, he understands that Harley had to the choice it made. We understood they needed to focus on core business in these times, and it wasn’t us.

His new company could be a bridge to else, or it could remain a niche business.

A few key suppliers not to make parts for the new, company. That was a temporary

I don’t expect to show a this year, Buell If we are a little sluggish coming the racing season, that’s OK what we have been

In the 1970s, Erik Buell the fastest qualifying time for a in the history of the Daytona 200. It was an accomplishment for a guy who traveled from to race in a van with two motorcycles in the sleeping with the bikes an occasional hitchhiker shared the

Buell scrounged for motorcycle and cash to keep his dream of a professional racer alive.

dream is still viable, redirected a bit.

I think I had keep my competitive urge for the Buell said.

2014. Sentinel Inc. All rights

Buell 1190RR
Buell 1190RR
Buell 1190RR

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