Add Ducati Motorcycles to Volkswagen’s Insatiable Appetite For Growth — Forbes

19 Май 2015 | Author: | Комментарии к записи Add Ducati Motorcycles to Volkswagen’s Insatiable Appetite For Growth — Forbes отключены

Add Ducati Motorcycles to Volkswagen’s Appetite For Growth

Ducati 748 credit: Wikipedia)

Volkswagen Audi luxury car unit, with cash and hungry for is buying the maker of Ducati for a reported $1.1 billion and at least another $1 billion on a new in Mexico to support its ambitious effort.

The addition of Ducati Holding SpA, the Italian motorbike manufacturer, brings to 11 the of brands in Volkswagen’s global (not counting its 49 percent in Porsche, which it plans to acquire by the end of the year). The German produces VW, Audi, Seat, Bentley, Bugatti and Lamborghini as well as commercial trucks the VW, Scania and Man nameplates.

Ducati, which sold motorcycles last year revenue of about $630 is but a sales blip for the Volkswagen which sold 8.4 million in 2011 and whose revenues 25 percent to about $209 “Ducatis are toys,” said Stuermer, a European auto analyst at IHS Automotive. He called the a useless accessory and questioned its to Audi from a business In a statement, Rupert Stadler, of Audi’s board of management, Ducati’s expertise in premium, engines and lightweight construction it “a perfect fit for Audi.”

VW Chairman Ferdinand Piech has had an affection for the company’s luxury bikes and missed out on the chance to buy the a few years ago for half the price. Audi’s German competitor, has been building motorcycles for Now Audi can challenge its rival in segment, too.

The more move, by far, will be of the new Audi plant in Mexico. in North America is crucial to plan to sell 10 million worldwide by 2018 and overtake Motors and Toyota Motor as the largest and most profitable Last year the company a factory in Tennessee to produce the Volkswagen Passat for the U.S.

While Audi is the world’s luxury carmaker, it is a distant in the U.S. behind Germany’s and BMW, as well as Japan’s and Acura. Its target is to sell luxury cars in the U.S. by up from 117,561 vehicles year. By comparison, Mercedes 261, 769 in the U.S. last and BMW sold 247,907.

But the Mexico plant, which produce the next-generation Audi Q5 starting in 2016, will more than just American growth. Only 25 percent of the 150,000 SUVs it to produce in Mexico will up in the U.S. The rest will go to markets, including Europe and America.

Ducati 60 S

A person familiar the decision said Audi to build the plant in Mexico, than in the United States, to costly export duties.

infrastructure, competitive cost and existing free trade played a significant role in the of Mexico,” Stadler said in a statement. “This trailblazing will help us safeguard our on the world market.”

One thing Audi doesn’t is money to invest in its expansion. recorded $7.1 billion in profit in 2011, a 60 percent accounting for more than of Volkswagen Group’s automotive Over the next four Audi plans to invest $17 in new products and factory growth to its goal of selling two million by 2018.

It is currently expanding a in Hungary and plans to begin in China in late 2013.

Overall, Volkswagen group to invest $81 billion in products, and factory expansion over the four years as it pushes its 2018 targets.

Ducati 60 S
Ducati 60 S
Ducati 60 S


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