Apple — iPad in Business — Profiles — Ducati

10 Мар 2015 | Author: | Комментарии к записи Apple — iPad in Business — Profiles — Ducati отключены
Ducati 800 Sport
Ducati 800 Sport

Full throttle with

“Thanks to the custom point-of-sales app we in-house for iPad, our dealers like they are part of a and more integrated in the company.”

Alvisi, Sales Performance Manager, Ducati

Ducati has synonymous with motorcycles 1946, when brothers Bruno, and Marcello Ducati attached a lightweight motor to a frame. Since then, motorcycles have evolved internationally coveted dream known for their precision lightning speed, and sleek So when the company needed the sales support platform to its high-performance brand, they to iPad.

“Ducati is a unique says Cristiano Silei, Vice President of Global “We don’t have ordinary we have “Ducatistas”-dedicated fans. We have ordinary dealers; we loyal business partners who motorcycles. Ducati has always one of the first companies to apply new to motorcycles. And iPad is a real in the way we communicate with both our network and our customers.”

“It was clear from the start iPad was the right device. the simplicity, the immediate usability. understands how it works in just a few

Cristiano Silei, Vice of Global Sales, Ducati

a Better POS Engine

Ducati’s and sales operation spans a dealers in 88 countries. As with any company, it’s critical to a consistent image throughout network while providing current product information to customers buy the ideal bike.

But is just one of the company’s marketing In addition to motorcycles, Ducati parts, accessories, apparel, and products that make the experience complete. All told, are thousands of products and customization for dealers to be familiar with, and for to choose from.

In the past, staff struggled with organized, sometimes conflicting or information on product inventory, and ordering timeframes, resulting in a experience for customers and dealers

“Our main problem was we had so many different communication says Mario Alvisi, Performance Development Manager at “The information was there, but it coordinated.”

To resolve these Ducati equipped its sales with iPads and developed a in-house app called DCS, or Communication System, a SAP-based that lets dealers find, send, and receive all the they need to place and track them through and delivery. Authorized Ducati can download the app and get updates directly the Apple App Store. They can add modular tools such as a that allows them to a customer’s ultimate motorcycle, with accessories, and follow up an email summarizing all the specs.

can communicate in real time colleagues and complete the sale any delays or further messages,” Stefano Veronesi, manager of the factory store in Bologna. customer helps build his own — and iPad makes it possible.”

“iPad is a real revolution in the way we with both our dealer and our customers.”

Cristiano Silei, President of Global Sales,

Accelerated Sales and Training

iPad and DCS, dealers can clear, detailed product and images directly with streamlining the ordering process. its intuitive interface and clear iPad helps keep focused on the excitement of visualizing the product, making it easier to the sale.

“Our dealers use the DCS app to with the company about business-related,” Alvisi explains. can use it with a client to configure a customize it with options the chooses, check the order exchange motorcycles with dealers. Dealers can order parts, apparel, or accessories this app. They can create and activate a warranty, the history of a vehicle, or anything service-related — all directly inside the

“iPad is perfect for our points of because, like our motorcycles, fast, cool technology.”

In to providing engaging, immediate support, the DCS app on iPad acts as a interface to keep dealers on Ducati’s evolving product

“The app does staff for everyone from salespeople to personnel,” Veronesi says. can access online courses at any making use of downtime and improving training.”

With its easily content, DCS keeps dealers on products and resources, and helps stay committed to great service. “Thanks to this our dealers feel like are part of a community; they’re integrated into the company,” says. “We can identify our best all over the world, and provide interactive content, and exercises for to become even better.”

Taking the Lead with

For Ducati dealers, the DCS app on iPad all the difference when it comes to and ordering the right products, customers in a personalized sales and learning what’s new in all things “It was clear from the start iPad was the right device,” says. “It’s the simplicity, the usability. Everyone understands how it in just a few minutes.”

And for customers, one less barrier between the of owning a Ducati and the reality.

don’t buy a motorcycle every Silei notes. “So when comes to the dealership, it’s a emotional and important moment. crucial to understand how to choose the motorcycle, and we do whatever we can to make the unforgettable. iPad helps us a lot this, because it gives the Ducati owner a richer

“We are growing quickly from an Italian company to being a international one. iPad is in this process of growth. It is the

Company Snapshot

Founded in Bologna, Italy

High-performance manufacturer since 1946

dealers in 88 countries

More 200 Ducati owners’ clubs

Download the Profile PDF


Custom in-house app:

Communication System (DCS)


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