Ducati quits World Superbike RideApart

6 Mar 2015 | Author: | Comments Off on Ducati quits World Superbike RideApart
Ducati Superbike 1198 S

Ducati quits World Superbike

Ducati is quitting the racing series it helped popularize and that came to define its corporate success. This morning, Ducati announced it would no longer field a factory team in SBK. instead concentrating on MotoGP. Reading between the lines, it’s easy to jump to the much-rumored conclusion that the money Ducati had been putting towards seeing its 1198 lose to the Aprilia RSV4 will now go towards Valentino Rossi’s retirement fund.

The move also marks a radical change for the company’s marketing strategy, purchasing a Ducati superbike will no longer be a case of purchasing a race-winning motorcycle, but instead one that’ll allegedly include trickle down technology from MotoGP. Does this mean future Ducati flagships will look more like the Desmosedici than they will a living, breathing set of SBK homologation rules? What does that mean for v-twins?

Update . SBK has issued an official statement, essentially calling out Ducati for lying about its reason for quitting the series, it’s below.

Ducati’s official statement:

Borgo Panigale (Bologna – Italy), 27 August

2010 –   Ducati, having participated with a factory team in every

edition of the World Superbike Championship since it began in 1988,

winning 16 Manufacturers’ world titles and 13 Riders’ world titles

along the way, has decided to limit its participation to the supply of

machines and support to private teams.

“This decision is part of a specific strategy

made by Ducati, the aim being to further increase technological content

in production models that will arrive on the market in the coming

years. In order to achieve this objective, the company’s technical

resources, until now engaged with the management of the factory

Superbike team, will instead be dedicated to the development of the new

generation of hypersport bikes, in both their homologated and

Superbike race versions,” declared  Gabriele Del Torchio, President and

CEO of Ducati. “I would like to thank Nori and Michel, and all of the

riders that have contributed to the great history of Ducati in

Superbike, but above all the Ducati employees; it is their hard work

Despite the decision to interrupt its official participation in the

World Superbike Championship, Ducati will continue to work, in

collaboration with the championship organizers, other manufacturers and

the FIM, to define a technical regulation aimed at containing costs.

Strong in the sporting spirit that has always allowed this manufacturer

to compete, line-up against its rivals, and win, it is fundamental for

Ducati to identify, together with the other interested parties,

solutions that can guarantee the future of the championship in the

Recently the Superbike World Championship,

Infront Motor Sports has learnt with

Ducati Superbike 1198 S
Ducati Superbike 1198 S

disappointment of Ducati’s decision not to participate with a factory

team in the 2011 FIM Superbike World Championship.

The Borgo Panigale manufacturer

has built a large part of its history and reputation on the back of its

wins in the world championship for production-based bikes, in which it

has taken part since the very start and in which it has obtained 16

Manufacturers’ and 13 Riders’ titles with its strictly twin-cylinder

production models. As recently as last year Ducati was fighting for the

championship title right down to the final round of the season at

Portimao, proving the outright competitiveness of its flagship model,

the 1198, and demonstrating the extremely well-balanced nature of the

“We are disappointed and also a

bit surprised at Ducati’s decision,” declared Paolo Flammini, CEO of

Infront Motor Sports, “especially since we have been asked numerous

times for a change in the regulations to bring about a better balancing

of twin-cylinder 1200cc machines towards the four-cylinder 1000cc bikes,

Moreover the FIM Superbike World

Ducati Superbike 1198 S
Ducati Superbike 1198 S
Ducati Superbike 1198 S
Ducati Superbike 1198 S
Ducati Superbike 1198 S
Ducati Superbike 1198 S

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