It’s Not a Matter of If, But When Ducati Builds a Scooter

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Ducati 125 Scrambler

It’s Not a Matter of If, But When Builds a Scooter

12/13/2013 @ pm, by Jensen Beeler 34 COMMENTS

The about a Ducati Scooter for the model year are hitting the hard lately, and that is unsurprising. Ducati’s sales in the third quarter of this and the Italian motorcycle company at point in time is simply to finish 2013 on par with its success .

There is also the that Audi AG now owns Motor Holding. and would to see the

44,000 unit company its figures into the six-figure and help its German owner a certain Bavarian brand in the two and four-wheeled industries.

The current slate of internet about a high-performance maxi-scooter, the same lines as the Yamaha appear to be just that: The cold weather of the off-season, and news days that from it, serve only to this sort of speculation, but is not to say that these rumors without a grain of truth.

We know that 2014 see the debut of the Ducati Scrambler. will eventually be Ducati’s into the small-displacement marketplace. many of the Japanese OEMs, now with European brands KTM and Triumph. taking the under market more seriously, the real holdouts in the motorcycle are BMW and Ducati.

It says something when Harley-Davidson is getting in on the small-displacement / two-wheel market trend a purpose-built machine.

The writing is on the for Ducati to build its own small machines, and yes even a scooter. The Brand of course will its own unique flare on the two-wheeler. It be exclusive, it will feature Italian lines in its design, and it be centered around performance — much we can count upon.

Similar to how Ducati built a with bikes like the Multistrada, and finally the Diavel, to from a sport bike into a well-rounded brand of motorcycles, the Ducati Scrambler be a point of genesis for a similar into small-displacement machines.

The is that the Scrambler will be first modern model not to be in Bologna, and that the air-cooled will be geared to sell outside of Europe and North (we would be surprised if those didn’t get the Scrambler as well

Ducati seems set to repurpose a motor from the Monster for the Scrambler’s power plant, but at point the Italians with to design a smaller purpose-built possibly a single-cylinder for markets India, Indonesia, Thailand,

While the potential sales of these machines could justify a break from current “multiple bikes the same engine” design it is not hard to imagine a progression how Ducati’s small-displacement engines find their way into chassis — like a scooter, for

Just like the markets of countries, the sales potential in the realm can no longer be ignored by the OEM brands in developed markets. means the matter of Ducati scooter is not one of if, but instead is one of when. Will “when” be 2014?

 That remains to be seen, we think not.

Ducati built the foundation for that yet; and besides, a change of magnitude would be felt all the way the rumormill pipe at this — Bologna just isn’t good at keeping secrets. we see a Ducati scooter in five time though? That more like a guarantee speculation.

Photo: © 2013 Scott / Scott Jones Photography  – All Reserved

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