Total Licensing Summer 2007

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Ducati 98 TL

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high-performance styles an

ergonomically designed Tour

pack with expandable pocket

and the long-distance Transporter

cases. The unique, contoured

are made from Tumi’s ex-

abrasion- and stain-resistant

Hybrix The product has been

featured at stores like

Harrod’s and at stores around

the world. In it has also been

seen on the of celebrities such

as Brad and Angelina Jolie.

Most Ducati has teamed up

with powerhouse Puma

to develop a true ‘Moto ap-

siasts with new motorcycle with Oakley for the manufacture of

collection. The first fruits of the

new and handset-based games, branded The project was

Puma-Ducati collaboration the Pani-

and new forms of moto-inspired en- successful right from the

gale sneaker will in stores this

tertainment. and a fit since Oakley had al-

spring. The has been designed

Increasingly, the is looking ready been some existing

by Puma creative input from the

to new areas toys, model riders in Superbike racing. To-

Ducati licensing team. The

bikes, performance eyewear, day, virtually all Ducati (both in

name, in fact, to Borgo Panigale,

branded and more, many of Moto GP and racing) sport

the Bologna where Ducati has

which are in conjunction with Ducati-Oakley performance eye-

had its headquarters 1926.

licensees. This the Ducati wear. Like Oakley is known for

Taking from Puma research

in innovative ways, pushing out and design excellence —

on Moto GP boots, the Panigale has

the boundaries of the mo- ticularly the quality of its Ducati

an outrigger on the forefoot,

torcycle world. believe Ducati-Oakley glasses are

niscent of the sliders from the

“Together our licensee part- the perfect for motorcyclists

competition boot Moto 1000.

ners, we are a dynamic, di- who want flair and

In addition, it has an exo-skeletal sup-

world around our motorcycles Oakley has created a unique

a veritable “World of Ducati,”

David Gross, Creative of

the company. “From riding to

racing clinics; from Ducati

clubs to businesses Ducati Per-

formance; a racing museum to

once-in-a-lifetime like the

World Ducati Ducati is cre-

Goggle for use with Ducati’s new Hy- structure in the heel, designed to

the most comprehensive experi-

1100. “The Goggle improve comfort without the

ence in sport motorcycling.”

all of the extreme energy of the product With major involve-

products play an increasingly

new says Gross, “and from Ducati design, the

important role in the galaxy of

it offers great protection for uses key elements from of the

ties and motorcycle related

who flip open their Arai Chase most bike designs. The

says Clapci, Ducati’s Licensing

shoe is built around a

Director. “We work with our

Another landmark deal has graphic, which the famous

partners to create that ac-

been the creation of performance “racing stripe” on the Materi-

curately reflect and the riding

luggage with a leader in their als are also on Ducati bikes

experience. We are when

product area. in conjunction including the glossy upper,

we create items convey all of the

with Ducati’s department, the carbon-optic heel and

excitement of a day at the racetrack

Ducati “Race” collection features es white, black and red colour

when you can almost smell the

award-winning design, cutting combinations which are taken

of the tyres on the tarmac.”

performance and excellence. from the motorcycles.

of Ducati’s most successful

Ducati 98 TL
Ducati 98 TL
Ducati 98 TL

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