Bob Logue Motorsports Honda Museum

29 Май 2015 | Author: | Комментарии к записи Bob Logue Motorsports Honda Museum отключены

Honda Motor Company

in 1948 in Hamamatsu, Japan, Motor Company owes success to the technological ingenuity of Honda and the unique management of Takeo Fujisawa, co-founders. successful partnership was largely due to similar thinking and shared goals.

Honda excelled in new, innovative products, Fujisawa took on the task of an organizational structure in which human resource and skill be utilized to the fullest extent. The still endures today by the vision, values, and philosophy by the founders.

Soichiro Honda a special interest in wrenching a very young age. As a boy up in Japan, he often helped his repair bicycles. At the age of sixteen he a six-year apprenticeship with an repair shop in Tokyo, opening his own auto repair where tinkering with and entering racing events a hobby. The business was a modest

Ever the visionary, Soichiro knew that his customer was limited to the local and surrounding He thought if he were to enter the end, he could expand international markets. In 1937 he some machinery and opened a ring factory. The business did not do at first, because he lacked and experience.

On the advice of a friend, Honda attended classes at the School of Technology, learning what he needed to build piston rings. It was said Soichiro was never concerned getting a diploma, as he trusted the experience more than knowledge. Soon the company to prosper.

In an unfortunate chain of however, fire bombings World War II and a powerful earthquake his business.

By 1946 a war torn Japan was to rebuild itself. Transportation was and gasoline was expensive and scarce. a potential market, Soichiro established the Honda Technical Institute and began building bicycles (motorbikes) with engines.

It wasn’t long war-surplus engines became but the demand encouraged Soichiro to begin the manufacturing of his own engines. In the company was renamed Honda Company and began producing Soichiro Honda was an inventive but had no experience in marketing. In 1949, he met Fujisawa. Fujisawa agreed to privately held funds and to additional fund raisings.

The they formed established the and set many of the standards by which still operates today. It Soichiro Honda to focus his on his pursuit of technology, while would manage the company, charge of finance and marketing. had difficulty finding distributors to Honda’s products, which noisy, two-… engines had an unpleasant high-pitched sound.

He communicated to Soichiro Honda it would be important to concentrate on a better model, preferably a engine or risk failure. By Honda had developed a new four-… with an innovative design had double the horsepower of competitor’s

In 1958, the 50 cc Super Cub, an to handle, inexpensive, safe-looking with a step-through frame was which fit Mr. Fujisawa’s marketing for an untapped market. Fujisawa’s was to target small businesses needed reliable transportation to local deliveries.

Perfect for around the crowded streets and errands, it was such a success a new manufacturing facility was built a capacity of ten times the previous sales. Despite research otherwise, Takeo Fujisawa the American market should be He saw the American consumer as affluent and the market as the pacesetter for international His philosophy was to face the toughest first.

Honda Vision

Despite finance and export by the Japanese Ministry of International and Industry, the American Honda Company was formed in Los Angeles in Expecting the bigger bikes to in America, they managed to set up a few but they had not researched the riding in the United States. Motorcycles driven farther and faster they were in Japan.

The production exported to The United experienced mechanical problems, required some reengineering in

Meanwhile, the 50cc Super that had been so popular in had a chance to be introduced in the North market, despite the perceived demand in the market for small The small sales team to ride the bikes around Los while doing errands. immediately attracted attention and the began racing in, not from dealers, but from sporting stores and Sears! Honda had the U.S. market for small, motorcycles.

Then in 1963, the advertising “You Meet the Nicest on A Honda” was developed. Honda had the stereotypical negative leather-jacketed image of motorcycling and established its in American business. The end of 1963 saw than 100,000 units in the United States, outselling all and foreign manufacturers combined.

Honda built a manufacturing and began producing motorcycles in Ohio in 1979. They an automobile factory alongside the plant in 1982. An engine facility was built in 1984 in Ohio and Honda Research of was established as a separate entity.

Today Honda has 109 manufacturing in 29 countries. Honda has become the producer of motorcycles and engines in the and is the seventh largest carmaker.

2014 Bob Logue Motorsports


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