Honda — Wikicars

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Honda Company, Ltd. (Japanese: Honda Giken Kōgyō Honda Technology Research Co. Ltd.) (TYO: 7267. HMC), or simply called . is a Japanese engine manufacturer and corporation.

The company is perhaps notable for its automobiles and motorcycles, but it produces a long list of products: trucks. scooters, jets and jet engines, ATV, craft, electrical generators, engines, lawn and garden and aeronautical and other mobile Honda’s high-end line of are branded Acura in North and China. More recently have ventured into the of mountain bikes, producing the first bike to use an internal changing system in the Honda G-cross.

With more 14 million internal combustion built each year, is the largest engine-maker in the world. In the company began to produce motors, which were quiet whilst not requiring filters to pass pollution It is arguable, however, that the of Honda’s success is the motorcycle

Honda is headquartered in Tokyo. shares trade on the Tokyo Exchange and the New York Stock as well as exchanges in Osaka, Sapporo, Kyoto, Fukuoka, Paris and Switzerland. American Motor Co. is based in Torrance,

Honda Canada Inc. is in the Scarborough, Ontario district of Ontario, and is building new corporate in Richmond Hill, Ontario, to relocate in 2008. Honda of Manufacturing is based in Alliston, Honda has also created joint ventures around the such as Honda Siel India Ltd. Hero Motorcyles India Ltd, Honda Automobile Company in and Honda Atlas Cars .

Honda cars are popular the tuner community.


Soichiro Honda was a mechanic after working at Art Shokai. his own design for piston rings in He attempted to sell them to who rejected his first design. two years of study and further Honda earned a contract Toyota.

He constructed a new facility to Toyota, but soon after, World War II, the Honda piston facilities were almost destroyed.

Soichiro Honda a new company with what he had in the Japanese market that was by World War II; his country was starved of and fuel, but still in need of transportation. Honda, utilizing his facilities, attached an engine to a which created a cheap and transport.

He gave his company the Honda Giken Kōgyō Kaisha which translates to Research Institute Company Ltd . its grandiose name, the first bearing that name was a wooden shack where Mr. and his associates would fit the engines to The official Japanese name for Motor Company Ltd. the same in honor of Soichiro efforts.

On 24 September, 1948 the Motor Co. was officially founded in

Honda began to produce a of scooters and motorcycles and Soichiro quickly recovered from the incurred during the war. first motorcycle to be put on sale was the A-Type (one year the company was officially founded) . Honda’s first full-fledged on the market was the 1949 Dream It was equipped with a 98 cc engine around 3 horsepower.

This was by a number of successful launches of popular scooters throughout the

In 1958, the American Honda was founded and only one year Honda introduced its first in the United States, the 1959 C100 Super Cub. The Cub holds the title of being the vehicle in history, with 50 million units sold the world. [1] By the 1970s, Honda was the producer of motorcycles in the world, a it has never relinquished.

In the United during the 1960s, large had the image of being ridden by hardened characters. It was an image by owners of Harley Davidson but Honda countered this perception with their You meet the nicest people on a advertising program. Honda their new SOHC inline 750 in 1969, which was immediately and established this configuration as one of the popular for performance motorcycles, to this day.

Honda developing prototypes for road in the early 1960s, mostly for the Japanese market. The first vehicle by Honda was the 1963 a tiny pickup truck 4 different body styles a traditional truck bed and a panel and a 360 cc, 30 hp engine. This was followed two later by Honda’s first automobile, the S500. The S500 was a 2 roadster featuring a 492 cc engine of 44 hp with a high 9,500 rpm

It was fitted to a 4-speed transmission the rear wheels being driven. Mr. Honda took his knowledge of motorcycles and applied it to his car, of which the chain and high redline are evident.

At the nearly all of the Japanese automakers associated with the former or keiretsu — Japanese conglomerates. These large had close ties with the who urged them to absorb carmakers into large that could be marketed Since the government had extensive over the industry, it was unheard of for a independent company to mass vehicles, thus making success historical in the Japanese

Though participating in international (see Racing ), Honda was difficulty selling its automobiles in the States. Built for Japanese Honda’s small cars had to gain the interest of American Honda’s first automobile to the United States was the N600. in Hawaii in 1969.

In 1970, the car was to California and beyond, but its tiny 600 cc and minuscule dimensions made it unpopular with the American

Honda finally established a in the American market in 1972 the introduction of the Civic larger their previous models, but small compared to the typical carjust as the 1973 energy was impacting worldwide economies. New laws in the US, requiring American car to add expensive smog pumps and converters to engines, increased car

However, Honda’s introduction of the Civic CVCC. (Compound Controlled Combustion) being a on the stratified charge engine. allowed the Civic to pass tests without a catalytic and also provided it with the fuel consumption per given due to its more complete combustion. companies were slow to producing small, fuel cars, which gave the Civic a chance to sell as well as prove Honda’s for reliability and further expand its loyalty.

In 1976, the new, Accord was immediately popular of its value, economy, and fun-to-drive Honda had found its niche in the States. In 1982, Honda was the Japanese car manufacturer to build car in the US, starting with an Accord in Marysville, Ohio.

They now four plants located in two in Marysville (the Marysville Plant and the Marysville Motorcycle . Anna, Ohio, and East Ohio. They also plants in Lincoln, Alabama Manufacturing of Alabama) and Timmonsville, Carolina and have recently opened a new plant in Tallapoosa, Honda also has an extensive market parts operation in Marysville, Ohio, and a Research and facility in Raymond, Ohio.

North American and U.S. are located in Torrance, California. Canadian and many US-market are manufactured in their plant in Ontario since 986. On 27 2006, Honda announced another vehicle assembly will be opening in North this time in Greensburg,

Its completion is expected in 2008.

was the first Japanese automaker to a separate luxury line of Created in 1986 and known as the line is made up of modified of Honda vehicles usually more power and sportiness their Honda counterparts. The first model was the Acura with a 2.5 Liter engine 151 horsepower. European luxury-car initially scoffed at the thought of a company from Japan, criticism coming mostly Mercedes-Benz .

1987 was an important for new safety and technology at Honda. The Honda Prelude was the first vehicle in the world equipped four-wheel steering (4WS) This also marked the for the first Japanese car equipped an SRS airbag. the Honda (Acura)

In 1989 Honda launched VTEC variable valve system in its production car engines, gave improved efficiency and across a broader range of speeds. One of the first of its kind in vehicles, it worked on the premise of one engine to operate at two different depending on load. Normal would use a shorter cam lobe resulted in more efficient

A more aggressive, longer cam engages when engine RPM a set point resulting in more during hard acceleration.

In Honda began selling the which is a small two-seat vehicle. Power is derived a combination of a 1.0L 3-cylinder engine, and a large NiMH pack providing power-assist acceleration. This computer-controlled provided acceptable performance exceptionally low fuel consumption and

Honda’s hybrid power in now an available option for the Civic and

For the 2007 model year, plans to improve the safety of its by providing front-seat mounted airbags, side-curtain airbags, and brakes as standard equipment in all available in North America the Insight and S2000. which not have side-curtain airbags). By Honda plans to have Traction with Vehicle Control with rollover in all light trucks, which the CR-V. Odyssey.

Pilot. and MDX. Honda also to make its vehicles safer for with more safely-designed hinges, frame constructs, and wiper pivots.

Honda in

In the Indian auto market Motors are selling Honda Honda City, Honda and Honda CRV. Also, has announced that they are to launch Honda Brio in the auto market. Hyundai Eon be equipped with the 1.2Litre, VVT engine and will be priced at Rs 4


Racing history

Honda entered Formula One as a for the first time in the 1964 at the German Grand Prix Ronnie Bucknum at the wheel. saw the addition of Richie Ginther to the who scored Honda’s first at the Belgian Grand Prix. and first win at the Mexican Grand 1967 saw their next win at the Grand Prix with Surtees as their driver. In

Jo Schlesser was … in a Honda at the French Grand Prix. racing tragedy, coupled their commercial difficulties automobiles in the United States, Honda to withdraw from all motorsport that year.

a learning year in 1965, Brabhams dominated the 1966 Formula Two championship in the hands of Brabham and Denny Hulme. As was no European Championship that this was the top F2 championship that In the early 1980s Honda to F2, supplying engines to Ron Tauranac Ralt team. Tauranac had the Brabham cars for their involvement.

They were extremely successful. In a related John Judd’s Engine company produced a turbo engine for use in CART racing. It won one race, in 1988 for Bobby at Pocono.

Honda returned to One in 1983, initially with Formula Two partner, the Spirit before switching abruptly to in 1984. In the late 1980s and 1990s, Honda powered won six consecutive Formula One Constructors WilliamsF1 won the crown in 1986 and

Honda switched allegiance in 1988. New partners Team won the title in 1988. 1989. and 1991. Honda withdrew Formula One at the end of 1992, although the Mugen-Honda company maintained a up to the end of 1999, winning four with Ligier and Jordan Prix .

Honda debuted in the CART series as a works in 1994. The engines were far competitive at first, but after the company powered six consecutive championships. In 2003, Honda its effort to the rival Indy League series. In 2004, cars overwhelmingly dominated winning 14 of 16 IRL events, including the 500, and claimed the IRL Manufacturers’ Drivers’ Championship and Rookie of the titles.

In 2006, Honda the sole engine supplier for the including the Indianapolis 500. In the Indianapolis 500. for the first in Indianapolis 500 history, the race was run a single engine problem [3] .

1998, Honda considered to Formula One with their own The project was aborted after the of its technical director, Harvey Honda instead came as an official engine supplier to American Racing (BAR) and Grand Prix.

Honda a stake in the BAR team in 2004 buying the team outright at the end of becoming a constructor for the first since the 1960s. Honda won the Hungarian Grand Prix driver Jenson Button .

and public image

During the when it was a small manufacturer, broke out of the Japanese motorcycle and began exporting to the US. Taking story as an archetype of the smaller entering a new market already by highly dominant competitors, the of their market entry, and subsequent huge success in the US and the world, has been the subject of academic controversy. Competing have been advanced to Honda’s strategy and the reasons for success.

The first of these was put forward when, in 1975, Consulting Group (BCG) was by the UK government to write a report why and how the British motorcycle industry had out-competed by its Japanese competitors. The concluded that the Japanese including Honda, had sought a high scale of production had made a large number of in order to benefit from of scale and learning curve It blamed the decline of the British industry on the failure of British to invest enough in their to profit from economies of and scope.

Honda Numa Hybrid Scooter Prototype

The second story is in 1984 by Richard Pascale, who had the Honda executives responsible for the entry into the US market. As to the tightly focused strategy of low and high scale that BCG to Honda, Pascale found their entry into the US was a story of “miscalculation, serendipity, and learning” in other words, success was due to the adaptability (and work) of its staff, rather any long term strategy.

For example, Honda’s initial on entering the US was to compete in large around 300cc. It was only the team found that the they were using to get around their US base of San attracted positive interest consumers that they up with the idea of selling the

The most recent school of on Honda’s strategy was put forward by Hamel and C. K. Prahalad in 1989. the concept of core competencies Honda as an example, they that Honda’s success was due to its on leadership in the technology of internal engines. For example, the high ratio engines Honda for its racing bikes provided and expertise which was transferable mopeds.

Honda’s entry the US motorcycle market during the is used as a case study for introductory strategy at business worldwide.

Its first entrance the pickup segment, the lightduty won Truck of the Year from Trend magazine in 2005, and its Civic also won Car of the Year in


Although a relatively manufacturer compared to the other automakers, Honda is the largest maker in the world. Honda has a of firsts in many categories, the first luxury Japanese car Legend ) and motorcycle (2006 Wing bikes) equipped an airbag, as well as the first pickup truck with rear suspension (2006 ).

The 2006 Ridgeline is one of the first trucks produced (after the 1980s Volkswagen Rabbit and the late 80’s to early Jeep Comanche pickup, and 80’s Dodge Rampage and Scamp).

Honda has also new technology in its HA-420 HondaJet allows new levels of reduced increased aerodynamics and fuel thus reducing operating

Honda’s robot ASIMO as an RD brings together expertise to a robot that walks, and navigates steps.


official slogan is The Power of .

In 2003, Honda released its Cog in the UK and on the Internet. To make the ad, the engineers at constructed a Rube Goldberg made entirely out of car parts the Honda Accord. To the despair of the at Honda, all the parts were from 2 of only 6 hand pre-production models of the Accord.

The ad a single cog which sets off a of events that ends the Honda Accord moving and Keillor speaking the tagline, it nice when things work? It took 606 takes to get it

In 2004, they produced the Something advert. which is shown on British television usually immediately followed by a version of the 2005/2006 Impossible advert.

In 2006, Honda its Choir advertisement, for the UK and the internet. featured a 60-person choir who the car noises as film of the Honda are shown.

There is also a advertisement for Honda in general a specific product) where an mustachioed man in racing leathers traveling on a motorcycle, then a then a powerboat, then over a waterfall only to piloting a hot air balloon, with Keillor saying I couldn’t put it better myself as the song One version of this is around two long. The soundtrack is The Impossible from the musical Man Of La Mancha, by Andy Williams.

In Australia, advertised heavily during motor racing telecasts, and the official sponsor of the 2006 FIA 1 telecast on broadcaster channel In fact, they were the manufacturer involved in the 2006 Racing League season. But in a of adverts promoting the history of racing heritage, Honda claimed that Honda cars that won 72 Formula 1 Prix when in fact the of those victories were by Honda powered (engined) with cars themselves and built by Lotus F1, Williams F1 and F1 teams respectively (see F1 ).

Several commercials throughout have also featured an character known simply as Mr. The casual looking man talks various deals offered by and ends with the phrase Mr. Opportunity, and I’m knockin’.

commercials for Honda’s international the Jazz, are parodies of well-known pop images such as Tetris and The Tank Engine.

As part of marketing campaign, Honda is an partner and sponsor of Major Soccer.

In Late 2006 released an ad with ASIMO a museum, looking at the exhibits almost child-like wonderment out its arms in the aerospace exhibit, hello to an astronaut suit resembles him, etc.), Garrison Keillor ruminates on It concludes with the tagline: forwards please.

Facilities list)

Suzuka, Mie cars

Shizuoka motorcycles

Sayama, cars, light trucks

Kumamoto motorcycles, ATVs

Tochigi vehicle RD


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