Honda Will Debut Two New Concept Vehicles At Beijing Auto Show 9th Generation…

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Honda New Mid Concept

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Honda Two Concept Vehicle Renderings For Auto Show

Honda to show Chinese consumers at the Beijing Auto Show the Insight, and Fit hybrid models will all be launched onto the this year, along two new concept models.

The Japanese isn’t willing to reveal about the two studies yet, but it did a pair of sketches that the shape of a minivan and a what is likely a sedan model.

Announces Mid-term Business for China

For the Honda brand, of more than 10 new and full-model-change is scheduled during the 3-year from 2013 to 2015. By its product lineup, we will increase our sales striving to its 2011 unit sales in

Honda will more on the needs of customers in China and a number of products that bring joys to customers.

All Honda vehicles sold in will shift to new engines apply Earth Dreams Honda’s innovative next-generation The engines of all Honda brand will be renewed by the end of 2015. In way, Honda will to realize the highest fuel in each vehicle category in the automobile market.

As for hybrid within this year, will introduce three to the Chinese market. All three

the CR-Z, the Insight and the Fit Hybrid, are with Honda’s original IMA Motor Assist) lightweight and hybrid system.

Honda is preparing for local production of models in China. Through procurement of key components such as and motors, Honda will to reduce costs in order to hybrid vehicles in China.

As the step following the popularization of the IMA system, Honda will to the Chinese market a new hybrid most appropriate for mid- to vehicles as well as a plug-in system.

As for electric vehicles, Honda demonstration testing in Guangzhou year. Based on the results of testing, Honda is preparing to local production at Guangqi sometime toward the end of this

Strengthening Acura brand

The new NSX will be introduced to the Chinese which represents the Acura The new NSX will apply the Sport SH-AWD(R) (Super Handling All Drive) hybrid system combines superior driving and performance.

The Acura brand strengthen its product lineup in this year with of the ILX, a small-sized sedan, and the a small-sized SUV, as well as the introduction next year of the RLX sedan.

Moreover, starting in next year, the Acura is planning to introduce models with new, relatively engines, for which demand is in China.

The powertrains of all Acura also will be renewed by the end of to bring the latest advanced to customers in China.

Strengthening RD

Honda is considering the of a Honda design studio in The RD teams of the joint venture the development team of Honda and Honda research centers in will work together to enhance Honda’s RD capacity in Through this initiative, will further strengthen its and capability to enable its Chinese to locally develop products exceed the expectations of customers in

Along with the further of our development, Honda also pursue further localization in the of parts and components. To increase competitiveness, Honda will increase the number of new local

Honda New Mid Concept

Expansion of production capacity

In of this year, the second of Dongfeng Honda will production. At this new plant, will employ the world’s production technologies to achieve environmental performance and to make it an plant with a human-friendly for associates.

Guangqi Honda is also progress with a plan to its third line and is aiming to production on this new line in

Brand communications

Honda is various actions to attain new while moving toward the new era of a China. To communicate its passion, will begin a new brand campaign with the key phrase of 「我动 — meaning a new future be carved out when Honda new actions together with its

The Acura brand will adopt a new brand key phrase of which will help the values of Acura products and more clearly to the customers. means that Acura vehicles put the central focus on and provide each customer the joy of becoming one with the vehicle and the of maneuvering at the will of the driver. In the of service, we will put the focus on and further strengthen our well-established by providing customized services for customer.


Honda will the promotion of racing activities and the awareness of motorsports activities are currently hasn’t yet gained popularity in China. Honda participate in the FIA World Touring Car (WTCC) starting this In addition, Honda will on a spot participation basis in the Touring Car Championship (CTCC), this year.

For this China Grand Prix in Honda will participate in WTCC and CTCC.

Overview of for the Beijing International Automotive (starting April 23, 2012, to public from April 27 May 2, 2012)

At the Honda booth, two models that focus on customers will make world premiere. In addition, models (CR-Z, Insight, Fit which will be introduced to the this year, will be on

At the Acura booth, in addition to the NSX Concept, the ILX and the RDX which will be to the Chinese market this will be on display. The Honda and Acura booth will host a press conference at (11:00am Japan time) and (11:30am Japan time), on April 23, 2012.

Honda New Mid Concept
Honda New Mid Concept
Honda New Mid Concept
Honda New Mid Concept
Honda New Mid Concept


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