Yamaha and Honda: Safety for kids > afaqs! news & features

16 Мар 2015 | Author: | Комментарии к записи Yamaha and Honda: Safety for kids > afaqs! news & features отключены
Honda Dream Kids Dokitto

Honda saw perfect synergy and fitment in Chhota Bheem, a model for not just kids but the family. The company will the campaign across 11 cities. ‘Honda Safe Riding Chhota Bheem’, the campaign see the cartoon character engaging and with kids and people at

The national inaugural event at will be followed by events in Indore, Lucknow, Bhubaneswar, Chennai, Bengaluru, Ahmedabad, Noida and Nagpur.

The campaign give kids an opportunity to Chhota Bheem and get clicked their favourite super It will also provide riding tips. All Honda will carry new POP material to road safety messages kids, suitably supported by distribution of road safety material in schools.

There will also be a Bheem TVC on Pogo (to be released by to spread road safety backed by an aggressive digital campaign.

Y S Guleria, vice-president, and marketing, Honda Motorcycle and India, explains, Safe is Honda’s priority worldwide and in too. Research showed us not just 73 per cent kids 4-14 years but also a percentage of parents regularly Chhota Bheem. With his presence, Honda will safety message forward kids and their families.

Juhi Ravindranath, vice-president, ad South Asia, Turner India, states in an official Chhota Bheem’s immense and admiration with kids and only helps us reinforce the of road safety.

Yamaha, has released a mascot and is engaging through a contest to name the The new mascot was conceived and developed by Motor India.

The company plans to finalise the of the mascot through the contest, will run between January 10 and 27. Only kids in the age group of 5 to 12 can participate in this contest by their name at the nearest dealership. The winner will be with a one year scholarship and attractive prizes. The winning will be announced on February 5.

claims that the mascot has envisaged to promote this and strengthen the brand connect kids.

As a part of the campaign, will also be going to 300 schools across India with children. The mascot of the will be present in most of the explaining to kids the importance of seat-belts and the working of traffic The company has appointed 12 trainers who undergone a special training in Motor Company Japan.

The company adds that Children Safety Program is a step towards strengthening its in the market. It is a social initiative by the to educate and influence both and children about vital safety measures. The mascot has developed to arouse interest kids about the programme.

Unveiling the Yamaha mascot, Asano, managing director, Motor India Sales, The launch of the brand mascot is a occasion in Yamaha’s journey in The mascot is an extension of the Safety campaign for the families in India. We are that the mascot will awareness by appealing to the children and to participate in Yamaha Children Program.

The ongoing initiative is meant to ensure that is associated with fun.


DDB MudraMax Rohit Samarth as head,

Honda Dream Kids Dokitto

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