2014 Indian Chief Classic Looks to Dominate Harley-Davidson — DailyFinance

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Indian Chief Classic

2014 Indian Chief Looks to Dominate Harley-Davidson

Nov 12th 2013 2:34PM

the 2014 Indian Chief Polaris has done an admirable job of the classic and contemporary.

[I]t the Indian design and engineering at Polaris a mere 27 months to from the ground up these Chiefs. a mind-blower. And after them, it feels like a

The Chief arrives as a true fighter. 

Motorcycle enthusiasts been showering praise Polaris Industries ‘ Indian brand. For shareholders who shaken by last week’s sell-off, that’s a nice of pace. But does Indian or Polaris — deserve the Can Indian make Polaris a rival to industry heavyweight ?

The Wall Street Journal so. Reviewing the 2014 model Indian Chief recently, WSJ reporter Dan Neil called new bike fantastic and a great bike.

Polaris’ new Indian Chief . Source: Polaris.

With its a wheelbase underlying a 103.5-inch Neil describes the Indian as joyously enormous — 9 full inches longer a comparable Harley Softail, and suited for long treks.

The features a two-cylinder, 1.8-liter and sipping from a topped-off 5.5 fuel tank, it churns out an 35 miles per gallon (combined So its larger size should be a on trips that can stretch 190 between fill-ups.

Granted, not as great fuel economy as the offers. But if Indian may not be as green as it does have other Neil calls the sound of the on the new Indian Chief superb.

And Motorcycle-USA agrees: Power-wise, just got a whole lot more than the Heritage Softail.

Chief gets your running as it heads out on the highway. Polaris.

It’s good to that Polaris has the engine factor in hand. And the company has fine work on the rest of the too, helping to bringing oldest motorcycle brand the 21st century. Paired such 20th-century de rigeurs as a seat and a mirror-chromed steel are up-to-the-minute high-tech features as standard ABS, cruise LED lighting, and keyless ignition.

on a budget

Bikers won’t to break the bank to board new ride. Despite producing a improved product, Polaris is its 2014 Indian Chief for an up to 28% less than what 2013 models cost just $18,999. That’s with the Heritage Softail.

Relative to the rest of Polaris’ — and in particular, its Victory — the Indian Chief about as much as a Victory Country — but has a lot more It does, however, cost than any of the Victory Cruisers. But for shareholders, that mightn’t be a bad thing.

Profit’s the name of the

Polaris has put a lot of effort into the Indian brand, and making bikes worth buying. worth asking, therefore, this effort will pay How much might a successful brand earn for Polaris?

Indian Chief Classic

Right now, Harley Polaris, generating a 12.4% net margin to Polaris’ 9.9%. makes most of its money on and snowmobiles, though, and those appear to earn lower Could a shift to selling motorcycles, and more expensive and stealing market share Harley, help Polaris profits?

Polaris doesn’t out the profitability of its various vehicle reporting only companywide margins. But it does appear boosting the value of the bikes it — and selling more of — could mean bigger things for its bikes Arctic Cat — Polaris’ in snowmobiles and ATVs — only about a 20% gross on its products.

In contrast, Polaris 28.5% gross margins by snowmobiles, ATVs, and a few motorcycles.

margins have been too, as the company has generated and more of its revenues from sales over the past few So while not ironclad, the argument selling more motorcycles, than other vehicles, be a profitable shift for Polaris appear to hold water.

Foolish takeaway

Polaris’ Indian Chief Classic is a new bike, and its sales success It’s early in the game to that the company will away with all of Harley’s packed into Polaris’ But like the sun glinting off the fender of a new Indian Chief, I’d say prospects look bright.

people ride cars and motorcycles? Go figure!

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Indian Chief drive Polaris’ profits. Polaris.

Indian Chief Classic
Indian Chief Classic

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