Indian Motorcycle Rides Again — Forbes

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Indian Chief Dark Horse

Indian Motorcycle Rides

Image Indian Motorcycle

One of oldest and most-storied brand has been revived (again), and is about ready to hit the road. Motorcycle. now owned by Medina, -based Polaris Industries Inc PII), revealed the 2013 Chief Vintage Final at the recent International Motorcycle in Long Beach, California. The edition bike will be through Indian Motorcycle in North America, with a price of $37,599 in the US and $39,599 in

Indian has 20 dealerships up and running now, with eyes having a presence in the top 150 motorcycle in the US.

The first Indian Motorcycle was in 1901 in Springfield. Massachusetts, and went on sale to the public in — a year before the official date of Harley-Davidson. Indian a strong following, with a based on racing success.

An inescapable slide in sales the original company out of business in but the brand has lived on. The Indian was pasted on various bikes in England, Taiwan and Italy 1953 and 1977. From to 1998, the Indian name on more legal documents motorcycles, until the formation of the Motorcycle Company of America. began building Indian in Gilroy, California in 1999, but ran out of and ceased production in September of

In 2006, London-based private firm Stellican Limited put back together at a new plant in Mountain, North Carolina, and producing Indian Chief again, in limited numbers. Industries swooped in in 2011, Indian Motorcycles and relocating to Spirit Lake, Iowa.

Photo Jason Fogelson

the powersports giant, has already a claim in the motorcycle industry its Victory brand. Victory was in 1997 in Spirit Lake, with Harley-Davidson’s share of the touring and cruiser motorcycle as its target. Though Victory the heritage and marketing muscle of it has established a toehold of sales and respect with continually quality and innovative design.

2013 motorcycles range the $12,499 Vegas 8-Ball to the Cory Ness Cross Tour.

The 2013 Indian Final Edition is the same that was built in the Kings factory, “designed to commemorate the end of one era in and the beginning of another,” according to a press release. The bike Indian’s signature deeply front fender with a Indian head market, leather luggage and seat, driving lamps, lots of and beautiful Art Deco-style paint and

The Chief is a big bike, weighing in at 753 lbs fluids. The engine is an air-cooled V-Twin that displaces 105 inches, or about 1.7 liters. It make about 65 horsepower and 95 of torque, though Indian released performance figures

With just 2.9″ of shock travel and 4.25″ of suspension travel, this is built to cruise, tour and great doing it, not to compete sportbikes or other hotrods.

Indian Chief Dark Horse
Indian Chief Dark Horse

Jason Fogelson

Indian has a five-model lineup for 2013, the Chief Vintage Final The Chief Classic will at $26,499; Chief Dark at $27,999; Chief Vintage at and Chief Vintage Limited at $37,899. Each bike is a on the Chief theme, with engines and mechanicals, but different and levels of equipment.

The elephant in the room when it to American motorcycles is always which dominates the cruiser Buyers of Harley’s Custom Operations (CVO) bikes are the target for Indian. CVO bikes are edition versions of select in the H-D lineup, loaded down every option, exclusive schemes and premium prices $26,499 to $37,599.

The new Indian company has got a tough road The brand has decent name among the motorcycling faithful, but the of the Gilroy company casts a shadow. Many enthusiasts off the last Indians as Harley-Davidson The brand itself still to have some punch.

Opportunities to license the brand logo and image for apparel, and other uses should good ancillary income for if the example of Harley-Davidson’s success is any

Photo Jason Fogelson

In to succeed as a motorcycle company and not as a brand, the new Indian is going to to build a new, completely motorcycle that hearkens to the brand’s rich heritage, showcasing high levels of and luxury and gorgeous design. easier said than as several ventures have in the past.

Polaris may be the right to make it all happen. If they the same patience and willingness to in product that they with Victory, the future for Motorcycle may be as bright as its past.

Indian Chief Dark Horse
Indian Chief Dark Horse
Indian Chief Dark Horse
Indian Chief Dark Horse
Indian Chief Dark Horse
Indian Chief Dark Horse
Indian Chief Dark Horse
Indian Chief Dark Horse

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