Indian Motorcycles Unveiling Thunder Press

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Indian Chief Touring

Indian Motorcycles Unveiling


October 14, 2008

in Sturgis

New Chief beats the

Sturgis, S.D. August Indian Motorcycle Company has almost as many skirmishes the last century as those Plains inhabitants of 150 years Following the closure of the company’s Massachusetts, plant in 1953 more than a half of prominence, the Indian marque into chaotic decline, initially on Royal Enfields and and later on minibikes of Italian and origin before ending up in years of litigation.

The sensational of the brand by Gilroy, California-based in 1999 ended badly the company abruptly ceased in 2003, leaving legions of and consumers in the lurch. The beleaguered changed hands once in July of 2004 when Stellican Limited bought the to Indian Motorcycles. Initially information was released to the public, led to a storm of conjecture.

Stellican Limited is a private firm that is unique in it specializes in acquiring and reviving companies, especially those an iconic heritage and dealing recreational products. Their success story was bringing Chris-Craft Boats back the brink of oblivion after it in 2001. Can they do the same Indian?

Thunder Press to Sturgis for the unveiling of the company’s model lineup and an exclusive with Chairman Stephen to ask that very question.

located on the corner of 4th and Lazelle, the big red rig entertained a lot of curious visitors the Black Hills Classic. the awning, all four Chiefs on display: the Chief Standard, the the Roadmaster and the Vintage. When what enticed him to resurrect Motorcycles, Julius said, is a historic American motorcycle with a fantastic history and

It’s difficult not to fall in with a brand like That was the first reason. The one is I just saw a huge opportunity in a that was dominated by one company, to a business with a brand as famous as Harley-Davidson and provide an Our ambitions are really to develop a prestigious, small-volume manufacturer beautiful bikes to people who real quality.”

When how small of a volume, he stated the had plans to produce 750 units first production year, a they hope to double in the year. The bikes will be through a network of 100 dealerships hope to develop over the three years. Their flagship store is outside of North Carolina, and is to serve as a for the other dealerships nationwide.

Indian has broken down dealers into three A, B and C, with 15 stores in both the A and B and 70 in the C market. These market are based on figures for motorcycle over 900 cc’s in a given Both the A and B markets will be shops and carry Indian The C dealerships will most be multi-brand dealers.

The company’s is to create outstanding flagship where a customer will “an entire world that is to Indian—from beautiful bikes to Julius stated.

When about any stigma from the Indian failure affecting his Julius said that has shown that most ill comes from the dealer rather than the consumer. But the product you’re producing is designed, has great quality and performance and is backed up with service, the goodwill of the brand flooding back and the bad memory of a evaporates quickly.

Indian Chief Touring

Technical development ranks at Indian. With a sizable department of al­most 30 (including obtained from major manufacturers), Julius states the new Indian Motorcycle Company is on a foundation of solid engineering. He the company’s second strongest is their dedication to fit and finish.

His is for Indian to be the “Bentley of the Ameri­can market.” As such, don’t to see any flame paint jobs or motifs being offered by That would not fit their of Old World craftsmanship melded modern technology. And they are not themselves only to America.

speaking of worldwide dealerships, stated that he believes could sell five as many bikes abroad as current projections for the U.S.

All use a revamped 105 cubic inch Plus motor with a sequential fuel injection (Indian reports they are in the stages of EPA and CARB certification at with plans to be 50-state Power is fed to the 150mm rear through a chain-drive primary and a 6-speed with a belt as the drive. Although the basic of the frame remains the same as the model, 14 months of engineering was in tweaking it to meet their

A monoshock takes up the bumps in the while a 41mm hy­draulic handles the chore up front. to extend brand loyalty to not even asso­ciated with Indian is attempting to build a apparel line with fashion shows in New York and Las and distribution through high-end outlets such as Nieman-Marcus.

But this stategy to appeal to an clientele succeed in selling in depressed economic times? is optimistic. Even with tags on these beauties they are definitely beautiful ranging from $31,000–$35,500, he that the interest level the Sturgis rally was overwhelming.

When asked how many had already been re­ceived, Chief had no comment.

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Indian Chief Touring
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