Widows Sons Magazine

17 Май 2015 | Author: | Комментарии к записи Widows Sons Magazine отключены

The Revival of

Indian Motorcycles

A strong rival of Harley-Davidson is making a comeback after stalled out in the marketplace for decades.

Motorcycle Co. which made the mass-production motorcycles in America, has acquired by Polaris Industries, the maker of snowmobiles, all-terrain and Victory motorcycles.

It’s the resurrection of a 110-year-old brand for its Chief bikes that, ago, were considered of the world’s best touring In its heyday, Indian also won at the racetrack and was the first motorcycle in the world to produce more a quarter-million bikes.

That the original maker of Indian went out of business in the 1950s and its — with their Indian-head logos — collectors’ items.

Numerous to revive Indian have but the company might have its chance through Polaris, a $2 company known for conservative moves but remarkable growth.

Apple Computer, Polaris products that people said analyst Craig with Robert W. Baird Co.

Kennison said he likes the acquisition because it pairs the brand with Polaris’ expertise.

Financial terms of the were not disclosed. Polaris Indian from Stellican a British firm that the brand from near in 2004 and is the parent of Chris-Craft

Polaris executives said hope to re-launch Indian in 18 to 24 which includes moving the from Kings Mountain, to Spirit Lake, Minn.

and Victory engines will be at a Polaris plant in Osceola, in Western Wisconsin. That was scheduled to close but now will open with about 60 far fewer than what it had.

Indian had about $11 in sales in 2010, barely a error to Harley-Davidson’s $4.2 The bikes, priced between and $36,000, will get a thorough before the re-launch, according to

We have no intention of living in the but the heritage and style that brings to Polaris significantly our target customer base, CEO Scott Wine said in a call with analysts.

We are not to try and push Indian into all of our but we are going to make a concerted to leverage the brand, along Victory, in the top U.S. markets, Michael Malone, Polaris’ financial officer.

Bikes with a hefty price.

At the end of the touring bike market, compete with Harley-Davidson’s expensive motorcycles, such as the CVO Ultra Classic Electra

With Polaris’ manufacturing the price might come said Bob Marchello, owner of an dealership in South Elgin, the closest franchise to Milwaukee.

are a lot of people who would buy an Indian but afford one, Marchello With a price reduction, I we could see a crossover between customers and Indian.

Polaris says it won’t Indians to become clones of its motorcycles, which also are touring bikes.

Both are unique enough to have own identity, said Julie marketing director at Fuel Sports, a Victory dealership in Bend.

Polaris’ on-road and motorcycle division had $50 million in in the recent fiscal quarter, up 77% a year ago. For the full Polaris expects a more 50% sales increase for the division.

We increasingly look beyond America and Western Europe to expansions, Wine said.

But for customers, at least, it could some convincing to give another chance.

The brand under previous owners included a private equity Even in its prime, in the 1920s, owners were accused of the company’s profits to support businesses.

In recent years, was dogged by engine problems and a in the number of dealerships.

I just don’t know if the has any credibility in the marketplace, said Hastings, owner of Milwaukee

There isn’t one piece of the old company from when it in the 1950s, Hastings said.

Motorcycle Co. officials declined to for this article.


Optimistic for the

Former Indian dealers say might take the brand provided the terms are right.

time around, I would not go it with a wide-eyed approach, Jim Puma, owner of a former in Racine.

Puma still has posters and other items in his shop, although he no longer the bikes. He’s hopeful Polaris acquiring the company, and he dealerships selling Victory and bikes.

Polaris is as steady as you can Puma said.

The acquisition separate Indian from niche motorcycle companies struggled in the recession.

One of those companies, Big Dog Motorcycles, out of business after a bank on it.

Big Dog bikes often were by middle-age men, flush cash, who wanted something than a Harley-Davidson. The company said some of its key customers building contractors in Florida, Nevada and Arizona during the boom.

Big Dog hung in there than a lot of the niche bike But the reality of the marketplace was that were no longer buying $30,000 motorcycles, said Tessmer, marketing director for SS in Viola.

In the early 1990s, was sometimes an 18-month waiting to get a new Harley-Davidson. That fueled such as Big Dog, American Horse and others that chopper-style and cruiser motorcycles.

We that wave for quite a time, said Tessmer, company once made for Indian.

Indian has ended in North Carolina. But the company has bikes at dealerships and a loyal, small, following.

They are beautiful motorcycles, Laurence Richardson, publisher of Chrome, an online motorcycle

I think Polaris is going to some fundamental design to Indian, too, because have done so well their bikes. If you are an Indian this acquisition is only to help you, Richardson

The brand will stay longer now than it would otherwise, he added.



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