American Motors Corporation — The Full Wiki

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Kelvinator 1954 – sold in

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Wheel Horse 1970s – in 1986

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American Motors Corporation was an American automobile company by the 1954 merger of Nash-Kelvinator and Hudson Motor Car Company — at the it was the largest corporate merger in history.

Contents

Formation

In 1954 Nash-Kelvinator Corporation acquisition of the Hudson Motor Car (in what was called a merger ) to American Motors . The deal was a stock transfer (three of Hudson listed at 11⅛, for two of AMC and one share of Nash-Kelvinator listed at for one share of AMC) and finalized in the of 1954, forming the fourth-biggest company in the U.S. with of $355 million and more $100 million in working [ 1 ] The new company retained Hudson CEO Barit as a consultant and he took a on the Board of Directors. Nash’s W. Mason became President and

Mason, the architect of the merger, that the survival of America’s independent automakers depended on joining in one multibrand company of challenging the Big Three — Motors. Ford. and Chrysler as an equal.

The reasons for the merger Nash and Hudson included them cut costs and strengthen sales organizations to meet the competition expected from Big Three. [ 2 ] One quick result the merger was the doubling up with on purchasing and production allowing to cut prices an average of $155 on the line, up to $204 on the more Hornet models. [ 3 ] After the AMC had its first profitable quarter second three months in earning $1,592,307 compared to a of $3,848,667 during the same in the previous year. [ 4 ] Mason entered into informal with James J. Nance of to outline his strategic vision. plans were made for AMC to buy Ultramatic automatic transmissions and V8 engines for certain AMC products.

In Packard acquired Studebaker. [ 5 ] The new Corporation (S-P) made the new 320 cu in L) Packard V8 engine and Packard’s automatic transmission available to AMC for its Ambassador and Hudson Hornet When Mason died in he was succeeded by George W. Romney.

Ironically, Romney had once offered Nance’s job. [ 6 ] In Romney received offers Packard for the post of chief officer and from Nash for the two position in the company. Although the offer would have more, Romney decided to under Mason because he Nash had a brighter future.

S-P James Nance refused to merging with AMC unless he take the top command position and Nance were former as heads of the Kelvinator and Hotpoint companies respectively), and a week Mason’s … Romney there are no mergers under way directly or indirectly. [ 7 ] Romney with Mason’s commitment to buy S-P Mason and Nance had agreed in return S-P would endeavor to parts from American but S-P did not do so. As the Packard engines and transmissions comparatively expensive, AMC began of its own V8 engine. [ 8 ] In mid-1956, the 352 cu in (5.8 L) V8 and TwinUltramatic transmission was phased out and by AMC’s new V8 engine. as well as Hydra-Matic and Borg-Warner transmissions.

By 1964 Studebaker production in the States had ended, and its Canadian ceased in 1966. The Big Three, the smaller AMC, Kaiser International Harvester.

Avanti and companies were the remaining American auto manufacturers.

development in the 1950s

American combined the Nash and the Hudson lines under a common strategy in 1955, with the of both Nashes and Hudsons [ 8 ] while retaining the separately established dealer networks. The were redesigned to bring in harmony with Nash styles.

The fast-selling Rambler was sold as both a Nash and a in 1955 and 1956. These Ramblers, along with Metropolitans, were identical for hubcaps, nameplates, and other trim details.

The pre-existing Nash product line was and the Nash Statesman and Ambassador restyled as the new Hudson Wasp and Hornet. Although the cars the same body shell, were at least as different one another as Chevrolet and Pontiac. and Nashes each used own engines as they had previously: the Hornet continued to offer the 308 cu in (5 L) I6 had powered the (NASCAR ) champion the early 1950s; the Wasp now the former engine of the Hudson

The Nash Ambassador and Statesman with overhead- valve and sixes respectively. Hudson and cars had different front Trunk lids were but other body panels, window glass, dash and braking systems were

The Hudson Hornet and Wasp, and Nash counterparts, had improved and visibility; also better economy owing to the lighter Nash body.

1958 sedan

For the 1958 model the Nash and Hudson brands dropped. Rambler became a in its own right and the mainstay of the company. The British-built Nash Metropolitan continued as a standalone brand it was dropped after 1962. The 1958 Nash Ambassador / Hornet. built on a stretched platform, was renamed at the last as Ambassador by Rambler.

To round out the model line AMC the old 1955, 100-inch (2,500 mm) Nash Rambler as the new Rambler with only a few modifications. gave Rambler a compact with 100-inch (2,500 mm) 108-inch (2,700 mm) Rambler Six and V8. as well as the 117-inch (3,000 mm) wheelbase vehicles.

While the Big introduced ever-larger cars, AMC a dinosaur-fighter strategy. George W. ‘s leadership focused the on the compact car, a fuel-efficient twenty years before was a real need for them. [ 9 ] gave Romney a high in the media. Two core strategic came into play: (1) the use of components in AMC products and (2) a refusal to in the Big Three’s restyling race.

cost-control policy helped develop a reputation as solid cars. Company officials confident in the changing market and in announced a $10 million expansion of its complex (to increase annual capacity from 300,000 to cars). [ 10 ] A letter to shareholders in claimed that the introduction of new cars by AMC’s large competitors (for the 1960 year) signals the end of big-car in the U.S. and that AMC predicts sales in the U.S. may reach 3 units by 1963. [ 10 ]

American Motors was also to experiment in non-gasoline powered On April 1, 1959, AMC and Sonotone announced a joint research to consider producing an electric car was to be powered by a self-charging battery. [ 11 ] had the technology for making sintered nickel-cadmium batteries that can be very rapidly and are lighter a typical automobile lead-acid [ 12 ]

American Classic Motors Road

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