Best Buy Takes a Flyer on Brammo Electric Cycles Autopia

2 Фев 2015 | Author: | Комментарии к записи Best Buy Takes a Flyer on Brammo Electric Cycles Autopia отключены
Brammo Enertia

Best Buy Takes a Flyer on Electric Cycles

Best Buy has on to sponsor Brammo’s electric racing team in a deal could see the consumer electronics sell battery-powered motorcycles laptops and DVD players.

Beyond the Oregon motorcycle manufacturer an outlet for its Enertia street the arrangement gives Brammo the support and technical assistance to in next month’s zero-emission motorcycle grand prix. is one of 18 teams bringing 23 bikes to the of Man for the June 12 race around one of the storied courses in motorcycling.

a great way to show what the of our product is and to test the technology will end up in consumers’ hands,” CEO Craig Bramscher told in an exclusive interview.

Best Buy is no to the track, as it already sponsors a team. Working with “is a natural extension of our Best Buy initiatives,” Paul Zindrick, manager of event marketing, in a statement. The company is “thrilled to be of such an innovative racing

The team goes by the unwieldy of Team Brammo Enertia Buy Racing, and it has assembled two very motorcycles.

Bramscher says he want to build a wild suitable only for the track, so started with the stock street bike the company selling for $12,000 last

“We could have started scratch and thrown a whole lot of at the project,” he said. “But than go all out, we wanted to the heritage of the Enertia and show it is headed.”

The Enertia TTR features the extruded aluminum frame on the street bike, but the front end was for more responsive handling. an aluminum extruder based in Ore. built the frame, houses an 8.1 kilowatt-hour lithium battery packs significantly power than the street 3.1 kWh unit, and the technology could down to the street bike Bramscher couldn’t say how much the battery provides.

“Hopefully 37-1/2 miles,” he with a laugh. That’s the of the course. “Having enough on a motorcycle has never been a Having enough battery on a will be a challenge.”

The battery a permanent magnet AC synchronous motor. Bramscher says the tops out at 90 mph. That’s slower than the Mission One and bikes on the grid, but Bramscher worried.

The course has more hairpins a beauty salon, so supreme is more important than speed.

“Our goal is to be the handling bike and the one that through the curves the fastest so got the highest average speed,” he

Handling is the name of the game, and Brammo dealt the TTR an excellent

The fork is custom-made with Dynamics internals and an Ohlins stabilizer. The rear shock is Elka. Forged magnesium wheels wear Dunlop stopped by radially mounted brakes.

It’s all top-shelf wrapped in carbon fiber on a bike that weighs 360 That’s 12 pounds less the amazing Ducati 1198 S.

“At the end of the when the rider gets off the I want him to say, ‘That was a blast,’ ” Bramscher said.

Brammo Enertia

The riders are Roy Richardson. a third-generation who’s competed in the Isle of Man TT times. He’s joined by racer and journalist Mark .

So why team up with an electronics Because when you strip the Enertia’s bodywork and take off the you’re left with a of black boxes, a bunch of and a battery. In other words, a of electronics managed by sophisticated

“It doesn’t look much a motorcycle,” Bramscher said of the drivetrain. “It looks like a big That was our first inclination maybe what we’re is selling consumer electronics you ride. Coming at it from direction opens a lot of possibilities.”

Brammo started discussing possibilities with Best which invested in the company and an interest in distributing the bikes.

“We go into too much detail, but will be testing on the West in June,” Bramscher said. committed to testing the bike in and we’re exploring distribution.”

He the retailers Geek Squad of could be used to provide service and support for the Enertia “You can draw your own on what the Geek Squad do when they have in-store and outbound who service he said.

Brammo has no plans to the TTR to consumers, but Bramscher says the “has provided a lot of RD” that appear on the company’s next two

“We’ll be announcing two new models the next six months, and they’ll incorporate some of the technology developed for the race bikes,” he “We’ll have one bike the Enertia in terms of price and akin to the race bike but appropriate to the street.”

Photos: Brammo

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