Best Buy to Sell Brammo Electric Motorcycles : Greentech Media

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Brammo Enertia

Best Buy to Sell Brammo Motorcycles

The electronics chain is into the motorcycle sales with plans to sell $12,000 Enertia in five Coast stores in May. Buy Venture Capital invested in last year.

February 27,

Best Buy is getting into think Geek Squad in coveralls.

The consumer electronics chain is going to start the Enertia electric motorcycle by Ashland, Ore.-based startup at five of its West Coast in May, CEO Craig Bramscher Friday.

In time, Bramscher the $12,000 Enertia, as well as upcoming lighter-duty and heavier models, being sold Best Buy’s chain of U.S. stores, as well as of its 1,500 or so stores in Europe and its 270 in China.

Speculation that Best Buy sell Brammo’s motorcycles back in September when Buy Venture Capital participated in a $10 investment in the Ashland, Ore.-based Chrysalix Energy Ventures was investor (see Funding Solar and Wind Startups, With Tesla Motors, Capital ). Contributions by Bramscher raised that total to $12 he said.

The idea of selling motorcycles at an store isn’t as crazy as it Bramscher said. Many Buy stores are built with two bays that are underutilized, he at the Pacific Crest Clean Conference in San Francisco.

Also, features like a built-in Web and APIs that Brammo is to third-party application developers, we’re selling is a lot closer to electronics than to transportation, he He envisions add-ons like cameras that can download to travel blogs.

Brammo is a number of startups seeking to electric two-wheelers to the mass others include Vectrix and Motorcycles. Others like Motors are making expensive, models.

Setting up distribution channels is a key for startups like these, said. That’s why Best Buy be a coup, he said.

After all the motorcycle distributors in the United see about 7 million customer per year the same number Best Buy sees at a single in West Hollywood, he said.

And Geek Squad employees perform what Bramscher level one repairs on parts brakes, tires and electronic on Enertia motorcycles, he said.

For more complete repairs, for if you crash one, the motorcycles go to a small number of central centers Brammo is planning, he (The company is seeking a round of funding, he said, he didn’t specify how much).

The now has a 45-mile range and a maximum of 53 miles per hour, using a battery provided by Valence that takes about hours to charge using a outlet, he said.

But those range and speed are all right, considering that people Brammo surveyed their driving habits say travel less than 25 per day for commuting and errands, he said. The is highway-legal, he added, and Bramm has $3 million in pre-orders.

Brammo’s motorcycle is expected to have a of about 100 miles and go 75 miles per when it’s released year, he said.

Reporter the green technology space, a particular focus on smart demand response, energy renewable energy and technology to distributed, intermittent green into the grid.

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