Icon F1 – About

23 Jan 2015 | Author: | Comments Off on Icon F1 – About
Icon Sheene
Icon Sheene

About Icon


Icon F1 Ltd is part of the Icon brand founded by Andrew Morris. To date the Icon brand is a range of high end bespoke products all created around Andrew’s passions outside of his normal hectic business life.

With 25 years experience in the freight industry, owning 5 successful international shipping companies has never kept the entrepreneur in Andrew occupied enough. With a love of motor racing and rowing, he has brought together his design skills, ambition and drive to create what now is the Icon brand.

Being keen motorsport fans, Icon F1 Ltd didn’t hesitate when given the opportunity to buy the F1 Lotus Lamborghini 102. With it being such a rare and awesome machine, the idea of making it available to hire out seemed like a way of letting other motorsport fans get close to a bit of F1 history. Access issues at race meetings meant that Icon F1 Ltd needed some form of on site accommodation.

We were then given the chance to acquire Jenson Button’s ex motor home through various racing contacts. The chance of owning yet another prestigious piece of motorsport history could not be missed, and so the Icon motor home came on board. So we decided that a motor home with such heritage, comfort and luxury should be made available for people looking for the ultimate in hospitality and comfort.

Offering driver, support team, concierge service and idyllic locations, Icon F1 Ltd introduced Icon Experiences.

Not only can you hire the Icon motor home and the Lotus F1 car, but Icon F1 Ltd also has a fleet or rare and exotic cars available for hire.

Icon Sheene

Icon Rowing, another of the Icon brands, came about from Andrew rowing the Atlantic in 2005 and hence experiencing first hand the misery and discomfort that ocean rowers have to go through day in day out. Therefore after the successful row he has gone on to research and produce the Icon Ocean Rowing Seat.

With his love of motor sports, his sporting hero being the late Barry Sheene and too much time sat on the ocean, Andrew decided that he should design and build a motorcycle in tribute to Barry. This dream became reality and the Icon Sheene was born. This is one of the world’s most expensive and desired motorcycles.

The Icon Sheene has been a collaboration of the Barry Sheene family and all the engineers, designers and associated who were with Barry during his racing career when he became the F1 Double World Motorcycle Champion.

With the designing of the Icon Motorcycle, Andrew really got involved in the ergonomics and details of design, whilst the Icon Sheene is a top end exquisite piece of art, it’s the finest attention to detail for those that demand the best and where a compromise for speed, style and quality are not compromised at all. Not satisfied with just designing a motorbike, currently in production is the Icon 9. A Porsche with a whole lot more.

As with the entire Icon brand, Andrew strives to make the best even better. Whether it’s designing an ocean rowing seat that gives you a comfy bottom or an ultimate Porsche, it will become an Icon.

Icon Sheene
Icon Sheene
Icon Sheene
Icon Sheene
Icon Sheene

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