Indian Motorcycle Company — Motorcyclist Magazine

25 Май 2015 | Author: | Комментарии к записи Indian Motorcycle Company — Motorcyclist Magazine отключены
Indian Power Plus

Back On The Warpath

This Deluxe rolls on optional wheels ($999) and whitewall ($99). Classic wire-spoke are standard.

This Chief rolls on optional billet ($999) and whitewall tires Classi

The magic of the Indian remains as strong as ever, a that there once was a great American brand, in 1901—two years before Unlike The Motor Company, the historic Massachusetts-based marque broke the first time a century ago. Successive down the comeback trail all ended in disaster—none more so the late-2003 collapse of the Gilroy, Indian Motorcycle Company.

Now, the latest attempt to set on the warpath again is reaching with the delivery of the first produced by the born-again Indian Company—an entirely new entity no corporate connections to the previous beyond the rights to the hallowed And this time around may be different, for Indian’s 49-year-old Chairman, Stephen Julius, and his 48-year-old President and CEO Steve have a proven track

Julius’ London-based Stellican focuses on reviving distressed with well-known brand where the principals not only their money to promote a but also play an active role. The crucial element in our is that it’s our money funds the turnaround, which we can work to a scale and a timeframe by us, rather than by outside says Heese.

Indian’s Four rolled 1928 to 1943. This is a There are no plans for a sequel.

Indian’s Four rolled 1928 to 1943. This is a There are no plans for a sequel. y

In the pair turned their to Indian. I have a particular in heritage brands, and a speciality in bankruptcy and in deals involving says Julius, who until the company had never owned a but now has a collection of Indians and rides Indian was all of that, and it especially has a name with substantial

We purchased all of the Gilroy Indian property and trademarks, including all of the drawings. Then I spent two developing a business plan major strategic issues.

two-year planning period a thorough grounding in the motorcycle One of the benefits of total ignorance is you to educate yourself from says Julius. We studied all the or start-up projects—what John has done at Triumph; what did with Victory; plus MV Agusta, MZ and, of course, the Business School studies on and the decline of the U.S. and UK motorcycle

In July 2006, they a factory in North Carolina. We to avoid all the excesses of the previous but needed a self-contained facility we could build our own engines, Julius.

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