Indian Motorcycle Company – Motorcyclist Magazine

25 May 2015 | Author: | Comments Off on Indian Motorcycle Company – Motorcyclist Magazine
Indian Power Plus

Back On The Warpath

This Chief Deluxe rolls on optional billet wheels ($999) and whitewall tires ($99). Classic wire-spoke hoops are standard.

This Chief Deluxe rolls on optional billet wheels ($999) and whitewall tires ($99). Classi

The magic of the Indian name remains as strong as ever, a reminder that there once was a second great American brand, founded in 1901–two years before Harley-Davidson. Unlike The Motor Company, however, the historic Massachusetts-based marque went broke the first time half a century ago. Successive steps down the comeback trail have all ended in disaster–none more so than the late-2003 collapse of the Gilroy, California-based Indian Motorcycle Company.

Now, the latest attempt to set Indian on the warpath again is reaching fruition with the delivery of the first motorcycles produced by the born-again Indian Motorcycle Company–an entirely new entity with no corporate connections to the previous firm, beyond the rights to the hallowed name. And this time around things may be different, for Indian’s 49-year-old Executive Chairman, Stephen Julius, and his partner, 48-year-old President and CEO Steve Heese, have a proven track record.

Julius’ London-based Stellican Ltd. focuses on reviving distressed companies with well-known brand names, where the principals not only invest their money to promote a turnaround, but also play an active management role. The crucial element in our strategy is that it’s our money that funds the turnaround, which means we can work to a scale and a timeframe dictated by us, rather than by outside investors, says Heese.

Indian’s Four rolled from 1928 to 1943. This is a ’33. There are no plans for a sequel. yet.

Indian’s Four rolled from 1928 to 1943. This is a ’33. There are no plans for a sequel. y

In ’04, the pair turned their attention to Indian. I have a particular interest in heritage brands, and a speciality in both bankruptcy and in deals involving trademarks, says Julius, who until acquiring the company had never owned a motorcycle, but now has a collection of Indians and rides regularly. Indian was all of that, and it especially has a great name with substantial heritage.

We purchased all of the Gilroy Indian intellectual property and trademarks, including all of the engineering drawings. Then I spent two years developing a business plan addressing major strategic issues.

That two-year planning period entailed a thorough grounding in the motorcycle industry. One of the benefits of total ignorance is you have to educate yourself from scratch, says Julius. We studied all the revival or start-up projects–what John Bloor has done at Triumph; what Polaris did with Victory; plus Excelsior-Henderson, MV Agusta, MZ and, of course, the Harvard Business School studies on Ducati, and the decline of the U.S. and UK motorcycle industries.

In July 2006, they bought a factory in North Carolina. We wanted to avoid all the excesses of the previous Indian, but needed a self-contained facility where we could build our own engines, says Julius.

Interesting articles

Tagged as:

Other articles of the category "interesting":

Our partners
Follow us
Contact us
Our contacts

Born in the USSR


About this site

For all questions about advertising, please contact listed on the site.

Motorcycles catalog with specifications, pictures, ratings, reviews and discusssions about Motorcycles.