Indian Motorcycle Looks for a Different Breed — CraveOnline

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Indian Chieftain Cruiser

Indian Motorcycle Looks for a Breed

America’s oldest manufacturer is back in business and for a rider with an adventurous

September 20th, 2013 Scott Lewinski

The minds Indian Motorcycle have for this time for the moment America’s oldest motorcycle could put themselves back on the map as a builder of elite, eye-capturing

Now that it’s on the scene, is looking to how it’s going to itself to battle they the Stars, the Hondas, the Suzukis, the any other company reaching for cruiser or touring rider.

Online had a chance to talk Steve Menneto, Vice of Motorcycles at Indian’s parent Polaris Industries. He explained how an iconic American company is its market niche under the of Polaris.

“Polaris was founded in focused on snowmobiles, the first of hit the market in 1956,” Menneto “Since then we have to offer a market-leading lineup of parts garments and accessories, Ranger side-by-side vehicles, Ranger RZR side-by-side vehicles, Motorcycles, electric vehicles and now Motorcycle.”

“Now, Polaris is #1 in market in power sports unit in North America.”

According to data the Minneapolis-based company has exceeding $3.2 billion. It more than 5,200 more than 1,500 dealers in North America, 11 and 65 distributors in more than 130 outside of North America.

holds more than 350 patents,” Menneto added. pride ourselves on our world-class competencies in design, engineering, manufacturing, marketing and distribution/dealer

Polaris created its other company Victory from the up in 1998. Victory is still hard these days as the successful American motorcycle to be in 50 years. Victory now reports it surpassed Honda, Suzuki and to become the second-largest seller of bikes in the world behind

“We here at Polaris are the ideal steward of Indian a legendary brand in motorcycles, the engineering prowess and financial to re-forge this iconic into the industry leader it to be again,” Menneto said. Motorcycle will offer a premium brand experience, in the showroom and on the open road.”

“We are embracing Indian’s heritage of excellence and pioneering and will stop at nothing to America’s original motorcycle to its rightful place at the top of the industry.”

In the line, Indian Motorcycle is to promote three new Indian models in the 2014 lineup the Chief Classic, the Indian Vintage and the Indian Chieftain. All models share an identical engine, controls and standard

The primary differences concern levels for comfort, features, distance capability and storage The Chief Classic is intended for trips and minimal cargo, the Chieftain is suited for long trips with maximum and the Chief Vintage works for a of both types of riding. The sports a high-output audio featuring integrated Bluetooth connectivity and a tire pressure system.

“I’m very about all these stunning new but I’m perhaps most about the Indian Chieftain,” said. “This model is some new ground for Indian, and for It’s a great balance of Indian and the forward-facing new Indian This bike is loaded advanced features, it handles a dream and the full hard and power windshield make it a joy to around town or across the

You might say Indian could’ve a better year to make its in the marketplace as 2013 featured 110th Anniversary. Milwaukee’s dominated the biker world for 12 of international rallies and media while Indian began its new models.

But, 2013 is now, and Indian is positioning to chip into Harley-Davidson’s share in 2014.

“Our and mantra when we launched bikes at the 2013 Sturgis Rally was ‘Choice in American is here,’ which sums up of our strategy,” Menneto said. know most heavyweight fans in America want to American bikes, and quite a few of folks are looking for a change.”

has had a monopoly in this category for 60 years, so it’s not hard to see why dominate the market. It’s to look and feel unique, true to yourself when you exactly like everyone so many of those riders are happy to see a fresh and exciting new motorcycle brand in the market.

“On top of that, we have up these bikes with features that are not even on competing Harleys, and many of our features are add-on features Harley that come a hefty price tag.”

Indian Chieftain Cruiser

to Polaris, a direct side-by-side, comparison between the Indian and comparable Harleys indicates bikes are about $5,000 to more affordable.

“We’re some incredibly powerful, and reliable bikes that loaded with technology all at a aggressive price point,” added.

As part of their plan to take on everything Polaris is aiming Indians different age and ethnic groups.

won’t belabor the demographic because frankly we’re seeing an incredible level of from young and old, and female, affluent and otherwise,” explained. “At the most level, our riders are true who like to stand apart the crowd who take the road traveled and who are true to themselves and own individuality.”

“They probably aren’t the who drive a Camry or a Taurus. aren’t the folks who see Yellowstone the backseat of their car. the individuals who get away from the and are fly fishing on the Yellowstone River or on Eagle Peak. They to like to distance themselves the rest of the crowd.”

Moving Menneto believes Indian’s are they key to the company’s future

“We’ll put our design, engineering and capabilities up against anyone, and invested very heavily to sure we ‘got it right’ the new Indian Chief models. So, positioning Indian Motorcycle as the leader in quality and reliability.”

new Thunder Stroke 111 engine is a amazing power plant almost limitless power and so we want folks to recognize as the leaders in power and performance.”

company has an incredibly legendary in motorcycling and a rich heritage in Perhaps most importantly we riders (and non-riders) to of Indian Motorcycle as a company is proud to be American, proud to be the proud of its heritage and its history.”

We want them to think of us as the that is proud to fuse rich heritage with of the art technology, design and engineering, stunning new motorcycles that with want to be associated so we can take this brand forward into a long and future in American motorcycling.”

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