Malaguti — Wikipedia, the free encyclopedia

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History [ edit ]

The examples and in this section may not represent a view of the subject . Please this article and discuss the on the talk page. (February

Until the end of War World II Malaguti had to production while Italy was and later on when its owners hiding in the mountains from the German army. Unlike its neighbor, Ducati. the Malaguti was not bombed by the Allies for it was not a significant In the late 1950s the company to expand business and began to label other products and new vehicles.

Similar to Ducati, diversified into washing exercise equipment and other goods that carried the name. The company also many items to the Sachs in Germany and have maintained a with Sachs well 2006, when Sachs bankruptcy.

Malaguti in America [ ]

Malaguti was originally imported the United States during the OPEC oil embargo. At one point the factory in Bologna had up to three flights sending mopeds to its different importers who were more in air shipping than the mopeds cost to make. was the first major boom for since the end of the Vietnam war.

Malaguti’s sales skyrocketed as it thousands of mopeds to California and states to help Americans during the months of the OPEC oil Not since its first moped had had such a hit with a new product. An moped would be sold in the following week. The demand was and orders continued to be placed into months after the crisis ended, but this boom did not last and Malaguti’s went down.

Malaguti when many of its competitors going out of business due to overexpansion and credit.

1980s and 1990s [ ]

In the early 80s there were 82 moped / scooter manufacturers in and most of these had made fortunes in the early 70s thanks to the for new mopeds in Italy. By the late only a handful of companies who had converted to scooters to take of the scooter boom. The main makers were Beta.

Italjet. Aprilia. Malaguti, and Piaggio. Malaguti at this and for much of the late 1990s was as third based on sales and for Italian owned factories for displacement scooters.

Its much bigger rivals Aprilia and Piaggio, both were engaged in some of motorcycle production. Despite all changes, Malaguti, which had in business longer than its kept the company 100% owned during these times. Often the company out for promotional and marketing opportunities to its company Ducati Motor

2001 reintroduction [ edit ]

watched as Piaggio Group of Vespa ) and Aprilia were the US market and decided as the third company in Italy that could not afford not to expand. with the Malaguti family for two an intern at Malaguti Italy to do market research finalized his by late 2000 to be the official importer for the US. The college student’s had been involved in the scooter as retailers and importers with a shop in Miami .

Malaguti’s with Ducati North and the Ducati replicas allowed the to quickly expand its brand In early 2001 the high for European scooters, the high of the dollar, and the increasing European base in America made an instant hit.

2005 [ edit ]

However, the … of September 11, almost shut the company as stores across the country to soon close or lose sales for the months following the According to the former US importer the lost 30 clients after 11, but continued with the business as originally proposed. Most US were suddenly unable to scooters or watched as its dealer sat with inventory for months as the suddenly stopped selling.

USA was able to survive, but the increasing from new inexpensive Chinese in 2002, the sliding value of the US in 2003, and the higher costs of in Italy made it impossible to importing the product past This trend was seen in all of the major Italian brands and importers in America during first scooter boom.

like Aprilia expanded and millions in building its distribution across the world, including the It was common knowledge within the that Malaguti, Aprilia, and Vespa were losing on each scooter sold in the US this time period. continued to push into the market onto late early 2005, but with the sliding in value the US importer was to afford to keep importing the

Once again the market had and Malaguti had to leave the USA.

The US importer of Malaguti continues to Malaguti with a new company, Racing Performance seems to be the only source of parts for many countries in the since Malaguti is no longer in South America or Central due to the high Euro. Martin the has been quoted in the US press as he hopes Malaguti returns to the US and the proper investment for expansion as as keeping such a great alive.

Malaguti in Italy [ ]

In late 2004 a change in laws and an easing of government created the worst bust in the of Italian scooter sales. The got worse in 2005 as more and Italian moped and scooter began to close their Malaguti was hit on all fronts as its European began to feel the weight of the of inexpensive Chinese imports.

again the Italian moped market was in a state of flux and have to adapt and change as its displacement units gave way to imports. This fall in and the overexpansion into America by the big Italian scooter makers added to Aprilias problems them to file for bankruptcy Malaguti unable to sustain its US or lower its prices had to bow out of the market.

The competitive nature of the European was further troubled by the rising of the Asian tigers. New brands Asia were taking share once held by the brands. Talks between and Ducati’s owners Texas Group for a possible merger the two Bologna firms were

Malaguti was also unable to an Asian partner to expand its or sales in Asia.

Piaggio to focus on survival by acquisition and the first round of European to decide the fate of European scooters. Beta and Benelli manufacturing scooters, ItalJet its doors and its designs purchased by of India (though ItalJet has now revived in Italy), Aprilia was in bankruptcy by Piaggio.

As a result, was classified as Italy’s second scooter manufacturer and remained owned and operated until its The company in its last days was run by the of the founder, Antonino Malaguti II, Learco Malaguti had retired. was something of a rarity in the powersports world and in Italy for this

The company would be run by Antonino II President and Marco Malaguti President. The two brothers were for the family company until its

In late 2011 Malaguti into receivership, resulting in the of 170 employees when the factory for good.

In December Malaguti announced the opening of its new Company. It is staffed by 30 plus dedicated to making sure are replacement parts available to all the around the world and repairs scooters as well.

Malaguti [ edit ]

Malaguti Ciak 125
Malaguti Ciak 125
Malaguti Ciak 125
Malaguti Ciak 125
Malaguti Ciak 125
Malaguti Ciak 125

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