On the Line: Brian Wismann of Brammo — The Man Behind the Enertia

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Brammo Enertia

On the Line: Brian Wismann of — The Man Behind the Enertia Hot

The has arrived! You probably hear almost daily now with the march of technology in the constantly world in which we all live. The we are looking at here, though, is the new field of production electric

To be fair, the current (pun crop of offerings from manufacturers are not the first such to be built. As early as the late there were already patents for two-wheeled vehicles to run on electric motors. In 1911 it is that many small offered them for sale to the though exactly who is still for debate.

It was not until the 1940’s large companies began them; this was mostly due to the war consuming most of the fuel and resource rationing for all. As far as 1973, Mike Corbin was land-speed records on electric and the next year saw the beginning of an (or ‘alternative fuel’) motorcycle up the road to the top of Mt. Washington in New Hampshire,

As you see, the idea of two-wheeled transport is not a completely new concept; it is the of lithium-ion batteries and more and more powerful electric which separates these models from what we now. This is where the people at Brammo come in – small Oregon-based company is the technological revolution that recent innovations have to the world of motorcycling; and, are thriving.

Brian Wismann. Director of Product Development, is for the entire product line out of the Brammo factory. At present, is the simple and lightweight Enertia which is available now either through Brammo or at your Best Buy store.

The fully Enertia is a bike made for not just as basic transportation; it is light – considering the substantial of the batteries – at only 324 pounds Kg), its mass is centralized to for outstanding handling, the wheelbase is a 55.8 inches (141.7 and it has top-notch performance components – fork, Elka shock and brakes. The Enertia would not be so with those high-end unless Brammo was serious performance.

The six lithium-iron-phosphate batteries will you an average of 42 miles (68 Km) on one charge, and are completely maintenance free and It will only take you 4 hours to charge up the Enertia a standard 110 volt socket; it can be ‘topped off’ easily at any without damaging the powerful

Furthermore, the Enertia is made recycled materials, is fully itself, uses less 10% of the new material used in the average and is made with 100% energy itself. However, we are not to review the product, but learn about the man behind it, Brian

The opportunity to get some words Mr. Wismann does not come often, and it can take some to even get the opportunity. Here we an exclusive interview with the man the technology and we get to learn more what brought him to where he is

AllAboutBikes: Where did you get your

Brian Wismann: I got my start at Carolina State University of Design in Raleigh, NC where I Industrial Design. I interned and took a full-time design with a small design in Raleigh called Think which later became a of a larger company named Centric Technologies.

I was also involved in a club in college in we built our own four wheeled (Formula SAE and Mini-Baja) from the up to compete in collegiate events at an level. This participation led to excellent opportunities, and in 2003, I the bodywork for the Crawford DP03 Prototype race car which with much success in the American Rolex Daytona car series from 2004 – It is these racing involvements lead to an introduction to Craig founder and CEO of Brammo, Inc.

When and how did you end up in Oregon?

BW: I came to Oregon to work Craig Bramscher when the was just a couple of guys and crazy ideas. We now have people… and A LOT more crazy 😉 I’m not sure of my actual hire but I think May, 2004 is close.

AAB: Are you an avid Have you become one?

BW: I am an motorcyclist, although this has a relatively recent development for me. I always been drawn to since I was a kid begging my parents for a bike. Even though the was always “no”, they at least take me to the motorcycle where I could collect the brochures with the glossy and imagine what it would be to experience the speed and freedom of riding.

College saw all my buddies get but it still wasn’t on the cards for me. It until we began designing the that I got serious about but I’ve come at it with a

AAB: Does this that you have a Brammo

BW: YES! I bought an Enertia as as they were available. I Limited Edition no. 07 (my lucky and have really enjoyed to work on it almost every day I’ve owned it. I’ve made several cosmetic to the bike, which you can read at: www.brammoforum.com .

AAB: So, do you ride any marques of motorcycle?

BW: Besides my Brammo Enertia, which I to work and around town daily, I’ve also a Ducati Monster 696 and now own a BMW S1000RR. I the Bimmer to the track for the first last weekend and had a blast!

Since you live in the southern of Oregon, and not far from the California where do you ride?

BW: There are great riding roads in Oregon and my favorite has to be Green Highway (Hwy 66) as it leaves and runs up into the hills to Lake and eventually out to Klamath Dead Indian Memorial is another fun one, although I’m careful to watch my speed as are more residences on this

AAB: Since you started in the design field, do you take in automotive racing?

BW: No, but I had the chance to be a driver for the Ariel Atom we built those cars. was fun…

AAB: Just how do you feel design is to the Brammo Does Brammo focus on it? it drive innovation?

BW: Design is critical to our company and the group is the flexibility and the responsibility required to We have a culture that this ideal from our group through our engineers ultimately have to make innovation a reality. One of Brammo’s strengths compared to larger is how closely knit our team is.

New are developed hand-in-hand with from Marketing, Engineering, and Management.

AAB: Can you tell us how of the bike is produced in the US versus, China, Europe or Japan?

BW: come from Valence in they source from suspension and brakes from and Brembo in Italy, tires the UK, shocks from Canada, aluminum chassis from fenders and other plastic California. Many parts are using recycled materials. from PERM in Germany.

Are there any regulatory issues now due to the that the current state of motorcycles as main transport is in its (limitations due to outdated rules or of knowledge on the part of officials)?

BW: have been some in this category of motorcycle. In cases, we’ve tried to the bike to comply with gas bike regulations so as not to make more difficult for our customers as go to register their bikes for use and get insurance coverage.

AAB: you continue to only sell Best Buy locations and direct or will you let existing motorcycle or dealers – or others — sell your products?

BW: We use multiple sales channels as the matures.

AAB: Any plans for a sport-oriented machine?

BW: If that is what ask for then it would be foolish of us to that.

AAB: Any chance we see a dirt-specific, enduro or dual-purpose motorcycles?

Brammo Enertia

BW: Quantya and KTM have ambitions in this area we do. But, if customers ask for it…

AAB: Are any plans for Brammo to participate in the (especially, now that it is coming to the US) or the FIM series? Will there be a sponsored team and/or privateers?

BW: Brammo really participation and success at the inaugural race on the Isle of Man TT last Since then, things gotten a little confusing 3 separate series emerging for motorcycle racing. In my opinion, aren’t enough teams to three series (TT Zero race), TTXGP, and FIM ePower) and the are hard to draft without many of the privateers.

Obviously a based series would the field considerably so we will to see the one off creations designed to win and with owners promising to put it into sometime soon (don’t your breath…). Brammo enter events only as it a benefit to do so. Our first priority always be for the engineering team to production and new product development.

if the media exposure for the brand is and the competition is strong, don’t be to see Brammo show up with an that tests some of the new we’ve been developing.

What is in store for the short

BW: We are very busy right but I can’t say what we have in however, I know you will it!

AAB: Should we expect accessories like tank saddle bags, front bags, etc?

BW: Yes

AAB: So, do you have in the development stages for us in the (2011 and beyond)?

BW: A motorcycle (or car company for that matter) only sell one product and to be successful. You will see new products and innovation from Brammo in the We’re excited and you should be

As always, Brammo customers be the first to hear “the on new developments.

Wismann is sending us a in this interview; one beyond the fact that he would certainly like you to buy an Enertia. If you do with the Brammo experience and one of your own, you become of the company. You, the customer, help guide Brammo the next stages of its development.

It motorcycling a fully-participatory sport in a way is not very common in modern, culture. Wismann also us with the unknown, thus we all get to use our imaginations to guess at what is on behind the scenes at Brammo. just enough information to your appetite is a great way to get interested in your brand, or at mystify them enough to pay

We don’t know what is next, but we do know, given background in designing high-spec machines with four we can expect that passion for speed and handling to be sewn the DNA of the Brammo electric bikes as continues. If it all works well, design focus will a path set by the people who own and ride bikes. This could them far beyond the all-around powercycle as it is now.

A sportbike, a a supermotard, or just a standard some flair – a streetfighter – all are the realm of possibility. A cruiser or may be out of the running at present due to the energy for long-distance travel, which is the of such machines. I do wonder they could do with a set-up…more weight allowance and the of 3WD? It could get very

See that, an entire paragraph mentioning the green credentials of machines. Could this that we are more accepting of next generation of motorcycle? likely just the author, as we that many people to see more from this before they accept it as a addition to two-wheeled culture. a niche,’ they say, to mopeds in the US.’ Once the big start producing these – KTM has one on the way and Honda will sell two in very soon – everything them will change.

Batteries, the major limitation to technology for so many reasons, see some serious improvements in the few years. Electric motors are becoming more advanced as the find better ways to the large amount of heat In a market like powered a competitive edge like an range with light and batteries and a motor with amounts of torque will go a way to selling more electric to the typical rider.

It is the work of Wismann which will the path of Brammo and its products. He you to help him with this; he Brammo’s customers to assist in the company’s engineering and design an electric motorcycle which be exactly what you will enjoy riding. To do this, you to join the movement by buying it, obviously.

And, who reading would be opposed to owning motorcycle, especially if it is high-tech, fun to and easy on the finances? No one, who. Go out and test ride an you may find that it surprises you – and you find you want to be part of future.

Brammo Enertia
Brammo Enertia
Brammo Enertia
Brammo Enertia
Brammo Enertia
Brammo Enertia

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