Polaris reintroduces Indian motorcycles — Los Angeles Times

5 Июн 2015 | Author: | Комментарии к записи Polaris reintroduces Indian motorcycles — Los Angeles Times отключены
Indian Chieftain Cruiser

Polaris reintroduces Indian

Three models constitute the historic Indian brand. A says his buyers are men, 40 and and ‘seasoned, veteran riders.’

years ago Polaris Industries the historic Indian motorcycle and vowed to make it roar

The rollout represents a roll of the for the successful powersports company, has managed to bring the three new motorcycles to market in 27 months concept to showroom — about the time most companies to develop a new bike.

Also, Polaris has done it at a price.

The previous owners were the Indian Chief Vintage at The 2014 model starts at than $21,000. The Indian Classic, the entry-level unit, under $19,000.

The top-of-the-line costs $22,999.

PHOTOS: Indian’s three new

We thought Indian was a great to create a high-quality bike classic styling, true and modern technology, said Menneto, Polaris’ vice of motorcycles. We wanted a great with real value, but it had to be a Indian.

Indian began motorcycles in 1901, and had a storied fielding the first V-twin and dominating the American racing well into the 1950s, the original company went out of Multiple other attempts made to re-start the historic many resulting in new Chiefs the road.

But the company gradually ground to its chief rival, in part because it was slow to A joke inside the motorcycle was that if you wanted a new Indian, buy a Harley.

No one will accuse the new owners of to bring the new lineup to modern

The Chieftain features a keyless cruise control, an audio that raises and lowers the as the bike speeds up and slows an iPod plug-in and an electronically windscreen. The dashboard offers the information, but also fuel and tire pressure. The rear are adjustable, providing a smoother when you carry a passenger.

three new motorcycles are powered by a 111-cubic-inch Thunderstroke engine, delivers a studly 119 foot-pounds of (Indian does not release figures. And you don’t want to the gas mileage.) Each model is with leather fixtures and metal, encrusted with and weighs over 800 pounds.

And the Chieftain is the first Indian with a fairing and hard-sided all three of the 2014 bikes the traditional Indian war bonnet on the fender and the elegant fender that recall the company’s glory days.

Polaris, based in Minnesota, the Victory line of street 14 years ago, adding to its lineup of recreational off-road snowmobiles and jet skis. That the company deep pockets to the Indian brand. Total revenue for 2012 was $3.2 and 2013 is expected to show of 15% to 16%.

Building a successful network will be key to Indian’s in the market. The company is on track to 140 U.S. dealers on board by the end of the Dealers seem pleased the new lineup.

Kevin King, Manager of Arlen Ness in Dublin, Calif. said the new have exceeded dealer and are a hit with buyers.

They’re moving very King said. We have everything they’ve sent us, and I have sold many if we’d had more.

King the buyers are men, 40 and older, and veteran riders. He also most are former or current owners, and 70% of them are buying the Chieftain.

Indian Chieftain Cruiser

That profile new Indian buyer Ron Bruno of Madera, Calif. He owns Harleys, as well as a Ducati and sold a BMW to make room in his for a 2014 Chieftain.

I wanted to be of the rebirth of the Indian brand, Bruno, 51, who is director of human for a retirement community. I was blown by the styling, and I had confidence in Polaris of the success they’ve had with

After 500 miles on the new Chieftain, said, There’s nothing I to change on this bike.

the rebirth of Indian, the company is to take a bite out of the heavy market, which is dominated by

Menneto’s ambition is to take 10% of the market away from within three years.

We a phenomenal competitor in Harley-Davidson, he But we can do that.

For new owner Bruno, the between the two legendary American is one of emphasis.

Harley is still classic cruisers, he said. have modern features, but at the end of the day a motorcycle you could have in the 1960s. Indian is a modern with classic features.

They’ve switched the paradigm.

Is a winning formula? King, the thinks so.

We sell a fair of used Harleys, and I wish no ill will at all, he said. But need to look very at the competition.

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