Rieju Motos – Official Site – The History_

15 May 2015 | Author: | Comments Off on Rieju Motos – Official Site – The History_
Rieju RR 50 Spike Pro
Rieju RR 50 Spike Pro

The History_

Perimeter chassis

2001. In 2001, the MRX model with a perimeter chassis (only the RR product line is still designed with the double cradle tubular chassis) was introduced. That same year, an innovative off-road look was added to the MRX model.

The model was equipped with state-of-the-art components, in addition to a version with an improved engine power curve. The TOP models of the product line where given the name PRO.

New to the Family

The birth year of the RS2: 2002. Although times were slightly difficult (there was a major decline in sales, which affected all Spanish factories), production of one of the most famous RIEJU models known today began. A road motorcycle with a cutting-edge impeccable look, this model has a larger displacement and is well-equipped with the MINARELLI AM6 engine. The model was initially developed with two different displacements (50 and 125cc), but was introduced with the 50cc cylinder capacity.

This version won first prize in the prestigious Galardon Internacional (International Award), given by the MOTORCYCLE DESIGN ASSOCIATION in 2004 (in the category of motorcycles under 200cc).

In November of 2002, the 125cc 4T MRX and SMX models were introduced. These models were equipped with YAMAHA engines, after entering into a partnership. The design of the models remains true to the idea of developing models that conform to new times and new drivers.

Therefore, the design includes low consumption and a sporty look as key features. With these models, RIEJU positioned themselves in the market as the alternative for all-terrain motorcycles by producing a product that is easy to use, handle, and that is reliable – in place of focusing on maximum acceleration and speed – for this product line. With a sophisticated, futuristic air and sport-racing character, these models were well-received in a difficult market.

For those that prefer to have fun

In 2003, RIEJU sold 19,530 units. This was an increase of 161.47% over the previous fiscal year. The RIEJU name is well known, and the company has created a stronghold in key EU countries with products such as the MRX-PRO (designed with a high powered special rose cylinder developed exclusively by Minarelli for the Figueres line) and the RS2-MATRIX.

At the Intermot Fair, the prototypes for the 450cc MRX and 250cc MRX models were presented. They created intense interest, not only due to the cylinder capacity but also due to the look. These models are a great indication of RIEJU’s new competitive edge.

Expanding into new markets

In 2004, exports made up 67% of total production. RIEJU directly distributed motorcycles and motorbikes in Spain, France, and to importers that distributed the bikes throughout the rest of Europe. This constant increase in export volume earned RIEJU the Exporting Award from the Girona Chamber of Commerce

The new B1 option

Rieju RR 50 Spike Pro

Towards the end of 2005, RIEJU introduced the Naked NKD125. This model was equipped with a balanced four-stroke engine (the RS2 naked), and was very well-priced. There were two finish options (classic with round headlights, sporty dome and spoiler, and the streetfighter finish).

Since then, RIEJU introduced the slogan for everyday adventure to announce the company’s new direction. This defining slogan was introduced to the press to indicate how RIEJU plans to advance into the future.

2006: Investing in the future

Remaining faithful to the slogan Built for adventures (literally: We aim to sell adventures with happy endings), RIEJU introduced a new vehicle concept, the 125cc TANGO. This unprecedented innovation is almost entirely manufactured in the Figueres factory, with the exception of the engine, which is manufactured by Minarelli – Yamaha. These models are designed with style created from experience, feeling, and passion. These motorcycles are a cross between an Enduro and a Trial.

They have impeccable finishes, are extremely mobile, and give the driver a secure, safe feeling, due to the forward position. They are perfect for a world where the use of off-road vehicles is limited, and the driver has to look further and further for multi-faceted, versatile, and extreme fun: the characteristics that define the TANGO.

Exquisite innovations. And one step beyond

Also this year, the 450cc 4T MRX definitive competition model will be introduced (at the end of the year). With this model, a new all-road motorcycle concept will enter the scene – the most recent and most dynamic TANGO model development. It will allow the future owner the personal choice of a unique motorcycle through the design, try and buy it system, which is changing the face of the RIEJU, S.A. production and assembly system.

That is why this new personalized product line has been given the name, Tangoo!.

Rieju RR 50 Spike Pro
Rieju RR 50 Spike Pro
Rieju RR 50 Spike Pro
Rieju RR 50 Spike Pro
Rieju RR 50 Spike Pro
Rieju RR 50 Spike Pro

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