Silent But Deadly – The Siemens Smart Chopper Funktion

26 May 2015 | Author: | Comments Off on Silent But Deadly – The Siemens Smart Chopper Funktion
Siemens Smart Chopper

Silent But Deadly – The Siemens Smart Chopper

I’m not much of a motorcycle fan and I’ve only watched “American Choppers” a handful of times; but even with this limited exposure I’ve been intrigued enough to enjoy the creative problem-solving that goes into each bike project.  They start off with a client that has a unique personality or theme that they would like to promote.  Then Orange County Choppers (OCC) creates a bike that’s custom tailored to meet these needs.

  As an exhibit designer, I appreciate this process but also the mass marketing potential.  I mean to have your project built in front of millions of viewers tells an amazing story from which both Siemens and OCC benefit.

I f you’ve watched “American Choppers”, you immediately associate Paul Teutul Sr. designing and building custom choppers. But the Siemens Smart Chopper, one of the latest custom-built choppers built by Orange County Choppers is no ordinary motorcycle.  What makes it unique is that it’s electric and built from recycled materials. Thus it’s being billed as the world’s first custom “green” chopper.

Siemens will be showcasing this chopper in several of their trade shows and conferences over the next year to promote a greater awareness for a more sustainable environment.

What really gets me excited about the Siemens “green” chopper is that it shows how technology that is currently available is beginning to be applied to potential consumer market areas outside the automotive market.  Sure this technology is out there for industrial use – wind farms, power stations, etc.- but the idea of being able to take that technology, scale it down, and apply it to a niche product, shows how far we’ve come and where we’re headed.

  To be able to develop an all electric chopper that can go 60 miles on a single charge, do 100+ mph and still looks like a custom chopper that is still sleek and sexy – THAT is exciting.  To turns heads without the roar of the tail pipe – in fact just the opposite; no sound at all – causes people to take notice of how such technology and environmental awareness is consistently taking a forefront in the conceptualization and production of everyday things and still allows us to look cool.

The Siemens Smart Chopper

It’s been an exciting “ride” to see this development and promotion first hand and how it relates to the overall message and that Siemens wants to convey at each of these trade shows.

Check out this video link!

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