17 Май 2015 | Author: | Комментарии к записи WIDE MAGAZINE отключены
Kawasaki Square Four 2 Stroke Prototype

Milan: the Piaggio Group

The Group was present at the world’s important two-wheeler show all its brands and top-of-the-range products, on a stand dominated by a central shop whose windows the new Vespa, Aprilia and Moto lifestyle and accessories collections.


Vespa Stand


The press conference was by Chairman and CEO Roberto Colaninno: we are presenting an extraordinary product at world event, following on the recent US launch of the Vespa 946 in New which has been a success our expectations. The Vespa is an inimitable this year we’ll 170,000 (more than in So what is the secret of its success?

The Vespa is a universal product, it to the whole world, it’s it makes people happy, it them forget about daily worries. Looking Colannino continued, “Piaggio is everything on an extraordinary innovation, even the most brilliant could not imagine today. A we want to apply to our engines, the of advances in the USA, Japan, and Italy.

We shall be working on this and we astonish you, just as we with the Vespa, ever 1946: a product on the crest of the for decades that has always and improved itself year year. This means its was a genius. We want to keep with our industrial history, and the future.

Tomorrow’s world need a new form of transport, a that is fun to ride but can also through traffic in cities with problems like pollution, risks to safety. the next few years, we want to an innovation that cuts eliminates pollution and lets travel safely in major like São Paulo, Cairo, Mumbai, Hong Kong, where millions of people around every day. will focus on the technological of motorbikes and scooters, and, all, on cutting-edge engine

And we are here today, he added, to the Vespa Primavera, “an extraordinary combining technology, design, fun, appeal. A product is part of the history of Italy, of people’s dreams and imagination.”

After the projection of the official Primavera video (shot in Florence, Pisa, Lucca, the designers Marco Lambri Group Design Centre) and Galluzzi (Pasadena Research Centre) appeared on the stage, Leo Mercanti (2 Wheeler Product for a detailed presentation of the new Vespa A film shot in the Piaggio in Pontedera, Tuscany, explained how and the scooter was developed, two other presented the colour range and the of the Vespa Primavera from its in 1968 to today’s latest (on the stage, an exhibit of vintage illustrated the extraordinary story of the brand).

Then it was the turn of motor-racing with Marco Melandri and Albesiano (director of Aprilia and Motorcycle Technical Centre).

At Piaggio was also present in the Planet area, with the Business Solution range: the MP3 Hybrid 300 i.e. and the Piaggio e-mail, the nimble zero-emissions scooter for post offices.

The show is an autumn event, but the entrance path into the exhibition halls, journalists and were greeted by spring – the Highly coloured billboards the new Vespa, with the cheeky “Haven’t we met before?”

Green Planet Area

MP3 Hybrid 300 i.e.


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