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Moto Guzzi V 65 Florida

Berliner Motor Corporation

Founding [ edit ]

Joseph founded his motorcycle business in New City distributing and repairing motorcycles east of the Mississippi in using contacts with German manufacturer he had developed World War II. He was a Hungarian Jewish from the Holocaust who had spent in Hungarian slave labor and had lost 16 close family on arrival at Auschwitz.

Michael the youngest of 5 brothers, was saved because Joseph, and another brother, both of whom the SS to exploit for their skill as convinced them that Michael, too, was a mechanic. The brothers survived by maintaining a of German army trucks. One would … of hunger and leaving only Joseph, and two other siblings alive the war.

Prior to the Holocaust, Berliner worked in his father’s shop, and had received schooling in and business. After the war he assisted in relief in Frankfurt, Germany. and was to find his wife who had been by the Swedish Red Cross. As the sons of a anti-Communist World War I war hero, the feared returning to their homeland, [ 8 ] and so emigrated to the US.

Timeline [ ]


Joseph Berliner to slave labor camp. [ 24 ]

Headquarters moved from New City to Railroad Ave. and Road in Hasbrouck Heights, NJ. [ 27 ]



Evel ‘s new motorcycle stunt secured the sponsorship of Berliner Corporation, who supplied them a fleet of Norton Scramblers. In one of the origin of stage name Knievel, it was Bob Blair of Berliner Corporation who encouraged using the rather than Bobby [ 29 ]


Berliner Motor refused an entire shipment of 3,000 Ducati motorcycles had ordered, as the stocks they had on were not selling quickly. To get off the hook from Ducati, turned to Associated Motor (AMC) in the UK, and used the leverage of the USA market they controlled, AMC that they would be no more of the struggling factory’s motorcycles unless AMC found to purchase the unwanted Ducati

The effect of Berliner’s actions through the UK motorcycle world, as was a sizable flood of stock to the smaller, and already soft, UK The existing, formerly exclusive, distributor refused to sell to anyone whose bike had purchased from what saw as an illegitimate player in the field. events are related by author Walker. so as to explain how Walker got his as a Ducati dealer when he to purchase a substantial portion of shipment in an effort to secure to aid the needy population of orphaned UK owners. [ 30 ]


Moto Guzzi changes hands to Benelli Guzzi North America. [ 31 ]

Motor Corporation is out of business.

and legacy [ edit ]

The Berliner is recognized by motorcycling pundits and as having an influence on the manufacturers bought bikes from in to the greater size of the American to the other markets around the particularly during the 1950s and There is wide agreement bureaucrats and government are the villains the factories failed or nearly (as all of brands Berliner represented did at point), as opposed to universally figures such as designer Taglioni .

Some place Motor Corporation squarely in the of those who were bringing for being dollars and cents Author John F. Thompson Joseph Berliner a man who knew about selling motorcycles making them, [ 32 ] in spite of his and years experience as a mechanic, as as distributor and marketer.

Ian Falloon is critical of the low-cost pushrod and four-… single-cylinder models Berliner demanded for their customers, calling the entire oddballs and dubious, while that they did sell in far numbers than the much expensive and highly labor-intensive and desmo engines, whose required production-limiting processes shimming by skilled craftsmen. [ 33 ] also admits that the brainchild Ducati Scrambler was the most successful Ducati of the 60s and 70s. On the other side, dealer, and author Mick is critical of the Italian executives’ to end production of the entry-level singles and in the 1970s, arguing, alongside the that the brand’s customer would decline if they catered to the demand for expensive, machines, while not also new riders and earning their loyalty.

The Berliner Motor obsession with entering the and profitable US police motorcycle against Harley-Davidson is characterized as for the unrealistic specification that demanded of the Ducati Apollo, yet like Falloon laud the for vision of this very The Apollo engine, in V-twin would in fact become the of Ducatis for the following four Similarly, the Berliners pushed Guzzi to create a big v-twin for the police market, and had greater with the production of the Moto V7. Like Ducati, this type would carry Guzzi from those up to the present day, and Moto in the end found many police customers for their version of the dream bike. [ 34 ] [ 35 ]

Notes [ ]

^ a b c d 200 BMC Dealers Attend School. Motorcycling (Westerville, Ohio. Motorcyclist Association) 19 (2), 1965: 14, ISSN 0277-9358. 2009-04-13 ^ Cameron, Kevin Top Dead Center . St Paul, MN: Publishing Company, pp.180–202, 0-7603-2727-0. retrieved 2009-04-22 ^ Mick (2004-07-01), Moto Twins Restoration: All Moto V-Twins, 1965-2000 . MotorBooks/MBI Company, p.11, ISBN retrieved 2009-04-13 ^ Grub, (April 1974), PM’s to the gas-thrifty ’74, get-there

Popular Mechanics (Hearst 141 (4): 87, ISSN 0032-4558. 2009-04-13 ^ a b Tragatsch, Erwin The world’s motorcycles, 1894-1963: a of 70 years of motorcycle production . Press, p.86, J-BE. Motor Corporation, Railroad and Plant Road, Hasbrouck New Jersey. The J-Be stands for Joe the owner of the company who is a leading of European machines in America.

The machines were built for company by a leading German and are equipped with 100- and Fictel Sachs two-… ^ a b 1963 Matchless Models Cycle (Los Angeles), During the recent visit to the States of Matchless Motorcycles Managing Directors, J.B. and A.A.

Sugar, arrangements completed for the sole distribution of Motorcycles in the United States by the J. B. Corporation of Hasbrouck Heights, N. J. visited the West Coast Mr. Joe Berliner, President of Berliner Corporation, U. S. Norton distributors who is also president of the newly J. B. Matchless Corporation. Check values in: |date= (help ) ^ An of the Apollo’s Story. Heritage and News . Ducati Motor S.p.A.

2009. Archived the original on 27 September 2007. 2009-04-14. In 1963 Joe Berliner, the official Ducati importer in the States since 1958, and a man with great decision-making in Borgo Panigale, decided to the construction of a new 1200 cc motorcycle, conceived as a potential competitor to (which was used in those by American police) and later as a to present to customers across the ^ Thompson, Jon F.; Bonnello, Joe (1998), . Enthusiast Color Series, WI: MotorBooks/MBI Publishing Company, ISBN 0-7603-0389-4. retrieved

With their father, the operated a small store in that sold radios, machines, bicycles, and Zundapp At the end of the war there was no question of returning to and the business. Their father had an officer in the Austro-Hungarian army World War I, and a fervent anti-Communist.

the Soviet Union in control of following World War II, says Berliner, now retired in New Jersey, couldn’t stay in Hungary.’ ^ — Apollo. Heritage . Motor Holding S.p.A. Archived from the original on 19 May

Retrieved 2009-04-14. In 1963, the brothers (Ducati importers in gave Ducati a really mission: to create a rival to the Probably this bike, technical specifications were freakish for the time (and still be so today), was thought of as an for police departments around the the idea of this quantity of drove American importers ^ Cathcart, Alan (May/June Ducati’s amazing 1,260cc V4

Motorcycle Classics . Few motorcycles built have enjoyed as a reputation as the Ducati Apollo, a Italian attempt at a Harley-style for the American market. [. ] Joe Berliner was of the potential of the U.S. police especially since U.S. legislation required police consider bikes other Harley-Davidsons. Official police specifications were increasingly across the U.S. favoring the Harleys. [. ] the brothers’ only was that the bike have an bigger than anything in range.

Check date in: |date= (help ) ^ Falloon, Ian The Ducati Story: Racing and Models from 1945 to the Day (4th ed.), Haynes, ISBN 978-1-84425-322-7. At the instigation of Joe Ducati was commissioned to build a bike that could with Harley-Davidson. ^ Thompson, Jon F.; Joe (1998), Ducati . MotorBooks/MBI Company, p.46, ISBN . an 80-horsepower, 1,260-cc contraption the Apollo.

It was done as a prototype motorcycle for the Berliners, who were to attract police business from Harley-Davidson. ^ Falloon, Ian The Ducati 750 Bible . Veloce Ltd, p.46, ISBN retrieved 2009-04-15. The US distributor had traditionally influenced the direction of production line-up.

It was instrumental in the of the Apollo. the fan-cooled two-strokes. and the 450 R/T. and as such, was indirectly for the dire financial crisis was faced with at the end of the 1960. ^ Mick (2002), Illustrated Buyer’s Guide (3rd MotorBooks/MBI Publishing Company, ISBN 0-7603-1309-1. retrieved The first 85, the N, appeared late in a strange mishmash from the parts bins — from the 125 TV, forks from a 98 S, and an based on the three-speed 65 unit!

a potion to set the motorcycling scene the 85 T came in 1959 and this had a new (similar to the early Monza and larger 130mm headlight. [. ] The was the final model. It first in 1960 expressly for the north Market.

It was basically an 85T, but four speeds, dual-seat, and wide bars. ^ Walker, (1997), Ducati Singles: All Four-Stroke Single-Cylinder Motorcycles, Mototrans — 1945 (2nd isbn = 1-85532-717-1 London: Osprey Pub Co, p.18, 978-1-85532-717-7 ^ — The Ducati Story 5 . Ducati Holding S.p.A. 2009. 2009-04-14. Berliner had great

It was due to him that Ducati began of the 250 Scrambler in 1964. ^ Giulio, Carugati, Decio G. R.; Sadleir, (2001), Ducati: Design and . MotorBooks/MBI Publishing Company, ISBN 0-7603-1199-4. In 1961 the version of the Scrambler fulfilled the of Ducati lovers across the thanks to its importer Joe Berliner; was even before it was marketed in where it arrived later the symbols of the American dream.

In the Joe Berliner was far and away the best of customers, states Livio and so he had the power to influence the firms He encouraged the project of an all-purpose that would appeal to people but also revive the of the not-so-young. Remember that in years in Europe and above all in the utilitarie like the new Fiat 500 sales of motorbikes with engines.

Berliner knew in the states cars would affect motorcycles sales, the two segments were nurtured by different dreams. Page But while Ducati owed the to the insistence of Joe Berliner, the firm’s importer, the Monster was the fruit of the of Miguel. ^ Woollett, Mick Norton: The Complete Illustrated . MotorBooks/MBI Publishing Company, 0-7603-1984-7. . following requests the go-ahead Berliner brothers in a 750 cc twin named Atlas was for the first time at Earls late in 1962, just Nortons moved. ^ AMC/Norton . AJS Matchless Owners Club, American Section, 2002, Joe (or so the story goes) persuaded Bob of ZDS Motors to combine the G15 power with the lightweight G85CS to produce the final, and most hybrid — the Norton 750 series.

As Joe Berliner was by far and away the customer for AMC machinery, the factory little time in accommodating his for factory-built machines to this and the Norton (or Matchless, according to one brochure) P11 was made available for for 1967 and the early part of ^ Falloon, Ian (2007), The Moto Sport Le Mans Bible . Publishing Ltd, p.16, 1-84584-064-X. Soon after Moto Guzzi, Tonti set developing the V7.

At the time the United was the largest market for the model but the US importer, wanted a larger motorcycle. The V7 proved too slow in acceleration tests, and Berliner a faster machine to secure the big contracts. Guzzi responded by two tuned 750s to the US, specifically for speed trials, and quickened of the 750. ^ Field, Greg Moto Guzzi Big Twins . MBI p.18, ISBN 0-7603-0363-0.

the same time as the Apollo deal fell through, Joe first set eyes on an interesting new from his other Italian On a visit to the Moto Guzzi Berliner was shown a prototype of the new and realized immediately the possibilities. him was a motorcycle that struck an perfect balance between the Harley and the reliable but anemic To Berliner, it must have that Guzzi engineers had his mind.

He is reputed to have exclaimed, it for us. Now! ‘ While Guzzi had no doubt been the possibilities of a civilian version of its new prototype, this was just the the nearly bankrupt company to make the civilian V700 a ^ Ric Anderson and Richard Backus 2005). 1972 Moto Eldorado.

Motorcycle Classics. 2009-08-18. Check date in: |date= (help ) ^ Falloon, Ian The Moto Guzzi Sport Le Bible . Veloce Publishing p.81, ISBN 1-84584-064-X. As the compression, big valve, 850cc couldn’t satisfy US emission imposed on motorcycles manufactured January 1, 1978, a specific Le was created for the US for 1979.

American also required larger engines, and the importer, Berliner, for a 1000cc Le Mans. ^ a b Brown, (April 1966), The Mystical, Motorcycle [column]. Car and Driver 11 (10): 20–24, ISSN [Joseph Berliner said,] Sunday in 1941, I was dragged my home in chains and taken to a labor camp.

During the 1941 to 1944 I spent 14 in this camp, on and off.’ came the occupation by units of the Army. ^ Joseph Berliner U.S. Distributorship of Zundapp. Motorcycling (Westerville, Ohio.

Motorcyclist Association) 0 (1), 1957: 27, ISSN 0277-9358. 2009-04-13 ^ Thompson, Jon F.; Bonnello, Joe Ducati . Enthusiast Color Osceola, WI: MotorBooks/MBI Publishing p.15, ISBN 0-7603-0389-4. 2009-04-22. Even as Ducati to increase production of road it expanded its dealer network Europe and as far afield as Australia, and Europe. In the United States, Ducati remained largely

That was soon to change [in thanks to a pair of enterprising who didn’t know a lot about but who knew a great deal how to sell them— so much so they helped shape product for decades. ^ JERSEY FIGURES IN DEAL; Hasbrouck Plant Taken by Auto — Leases at Teaneck. The New Times . 1959-11-04: 56, Nov 4, 1959 The one — story industrial containing 20000 square of floor space at Plant and Railroad Avenue, Hasbrouck NJ, has been purchased by the Berliner Corporation, formerly of New York. ^ Named Sole Norton

American Motorcycling (American Association) 15 (10), October 40, ISSN 0277-9358. retrieved The Berliner Motor Corp. their successful appointment as distributor of Norton motorcycles for the 25 states plus Colorado, and Washington last year, now been appointed Norton’s distributor for the entire United ^ Barker, Stuart (2008), of Evel: Evel Knievel . p.44, ISBN 0-312-54735-8. 2009-12-13 ^ Walker, Mick Ducati Singles: All Two-And Single-Cylinder Motorcycles, Including — 1945 Onwards isbn = 1-85532-717-1 ed.), Osprey Pub Co, ISBN 978-1-85532-717-7 ^ Kickin': Guzzi Gratification.

American Motorcyclist (American Association) 38 (3), March 60, ISSN 0277-9358. retrieved Guzzi gratification — /Moto Guzzi North a division of Maserati Automobiles will now import and distribute Guzzi motorcycles and replacement

A result of the changeover from Motors of New Jersey, according to Garbutt, president of Maserati, is an motorcycle parts inventory possibly, a larger dealer ^ Thompson, Jon F.; Bonnello, Joe (1998), . MotorBooks/MBI Publishing Company, ISBN 0-7603-0389-4 ^ Falloon, Ian The Ducati Story: Racing and Models from 1945 to the Day (4th ed.), Haynes, ISBN 978-1-84425-322-7. [chapter [. ] These outnumbered the entire of ohc bikes, both in production and range. [. ] they were the of poor management decisions. As happen in the future, Taglioni to be involved with most of projects, and he was ultimately proved ^ Walker, Mick (2004-07-01), Guzzi Twins Restoration: All Guzzi V-Twins, 1965-2000 . WI: Published by MotorBooks/MBI Publishing p.11, ISBN 0-7603-1986-3.

saw the introduction of the V7 Special, which use the larger 757cc (83 x 70 mm) version of the 90 V-twin. In the North American the Special sold under the label. where Guzzi were handled by the Premier Corporation (part of the Berliner ^ Ducati Motorcycle History. Trader Ducati Motorcycle . Ducati Moto Corse of Fort Lauderdale, Florida. from the original on April 17, Retrieved 2009-04-22.

The Berliner who took on the US Ducati franchise in the 1950s, brought an american-style to the company. The Berliner corporation, of the brothers’ forceful personalities, playing an increasingly important in the direction the bologna company take.Though this ultimately up having disastrous consequences for all in the short run it secured for Ducati a larger slice of the U.S. than they would have had.

Moto Guzzi V 65 Florida
Moto Guzzi V 65 Florida


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