«Moto Guzzi Originals» Microsite Launched

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Moto Guzzi Originals Launched

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New Moto Guzzi Originals Targets a New Generation of Riders and

Italian motorcycle manufacturer online destination celebrating moto, design and style

New York, NY (May 15, 2012) Guzzi USA, the North importer of the Piaggio Group’s Moto Guzzi motorcycle is introducing Moto Guzzi a new website for individuals who have a for brands and products that not follow a trend. The microsite users to explore the unique and many industry-first innovations of Guzzi motorcycles, as told the Italian brand’s designers, and enthusiasts. The site also visitors to brands and products define what it truly to be an original, and invites users to and share their own originals via Twitter @MotoGuzzi, a new Facebook app at or in the www.motoguzzioriginals.com photo gallery.

For more than 90 years, Guzzi has designed and crafted comfortable category-defining motorcycles attract customers who are true just like their of choice, said Melissa R. vice president, marketing, Group Americas. We want Guzzi Originals to be an inspiration for the generation of riders as well as who values the timeless appeal of and products that stand thanks to their originality and quality craftsmanship.

New Microsite Celebrates Past, and Future Originals

To highlight brand and product characteristics allowed Moto Guzzi to the test of time for more 90 years, Moto Guzzi engages and educates consumers the brand’s timeless style, and innovative design. A mix of visual, and written content touches on Guzzi’s many pop culture and moments, offers up never-told-before from enthusiasts and legendary and features an ever-growing gallery of photos that capture the of the originals lifestyle.

Site includes:

-· Moto Guzzi Dialogue a blog that the Moto Guzzi ethos to with posts written by and category experts including Cantoni, one of the original engineers of the Moto Guzzi engine of V8 engine in the Otto Cilindri, and Galluzzi, Director of Piaggio’s Design Center. A series of like-minded products, brands and are also featured on the blog. The link to the blog section of the is www.motoguzzioriginals.com/dialogue and fresh content be added two to three times a

-· Moto Guzzi Originals A showcase of user-submitted photos reflect contributors’ visions of the spirit and essence that the Moto Guzzi definition of an Visitors upload their via Twitter or Instagram by using the #guzzioriginals;

-· Moto Guzzi Model Snapshots of the new 2012 model starting with the head-turning V7 an homage to the extraordinary racing of the V7 Sport, followed by the V7 Classic, 1200 NTX, Griso 8V SE and GT 8V;

-· Win a Moto Guzzi Vintage Riding Jacket Promotion visitors are given an opportunity to to win a vintage leather Moto riding jacket through 1, 2012.

To support the Moto Originals campaign, Moto USA will also launch a digital advertising campaign, Google and Facebook media.

For about Moto Guzzi in the visit www.motoguzzi-us.com and in Canada, www.motoguzzi-canada.ca. To get the latest news and from Moto Guzzi, them on Facebook at www.facebook.com/MotoGuzziUSA .

About Moto Guzzi:

in 1921, Moto Guzzi is oldest continuously operating of motorcycles. The brand continues to bikes from its original on the shores of Lake Como in the of Mandello del Lario, Italy.

The Piaggio Group:

Established in by Rinaldo Piaggio and based in in Pisa, Italy, the Piaggio is one of the world’s top manufacturers of two-wheel vehicles. With more 7,000 employees, an annual of 653,000 vehicles in 2011, RD centers, seven production in Europe and Asia and world-wide operations, the Piaggio Group has a and increasing leadership in the European market.

The company produces motorcycles and mopeds in the 50cc to displacement range, marketed the Piaggio, Vespa, Gilera, Aprilia, Scarabeo and Moto brands. The Group also three- and four-wheel light vehicles for the Ape, Porter and ranges.

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