Enfield launches Bullet Electra

30 Мар 2015 | Author: | Комментарии к записи Enfield launches Bullet Electra отключены
Royal Enfield Bullet 500 Deluxe AVL

Enfield launches Bullet

Our Bureau

CHENNAI, Aug. 23

Enfield Motors, a unit of Ltd, today launched the Electra, a 350 cc motorcycle. Targeted at the youth, the Electra will the Bullet Campus and the Bullet both of which will be out of production, company of ficials a press conference here.

The Bullet Electra, with CDI discharge ignition), has a four-… that delivers 18 bhp. It is in three colours — Ash, Riviera Red and Amazon The motorcycle is priced at Rs 56,931 Chennai.

Mr Siddhartha Lal, Executive, Royal Enfield said the Bullet Electra was a product with different and colours, and with technological such as the CDI, which make starting the motorcycle and reduce maintenan ce cost.

He said Royal Enfield come out with new products in the 350 cc to 535 cc every six months. The next was slated for launch in early It would not be another version of the was all that he would say about the

Royal Enfield exported its to about 20 countries, with the US, the UK and making the major markets. the Bullet Electra was not meant for right now.

Royal Enfield had tie-ups Criterion Engineers of the UK (gear box AVL of Austria (engine design) and Egli of Switzerland, overall

Royal Enfield Bullet 500 Deluxe AVL

Mr Lal said that the company’s capacity was 39,000 units per at its plants at Chennai and Jaipur.

the company was producing a little 2,000 units a month and to increase this to 2,600-2,700 the launch of the Electra. Next the company was confident of utilising of its capacity. The company sold motorcycles in the first quarter of financial year, an 18 per cent over the sales in the same last year.

Last year, Royal recorded a turnover of about Rs 130 which was 13 per cent of the Eicher total turnover.

Mr R. Shankar, General Manager, said seven per cent of the sales went to the Government and five per cent exports. The 500 cc motorcycle was exported.

Mr Naveen Senior Manager, Product said Royal Enfield spend about Rs 2 crore year on advertising for the Bullet

Pic. Mr Siddhartha Lal, Executive, Royal Enfield at the launch of the Bullet Electra in on Thursday.

Interesting articles

Other articles of the category "Royal Enfield":

Our partners
Follow us
Contact us
Our contacts


Born in the USSR


About this site

For all questions about advertising, please contact listed on the site.

Motorcycles catalog with specifications, pictures, ratings, reviews and discusssions about Motorcycles.