Royal Enfield Bullet enjoys Indian summer

7 Фев 2015 | Author: | Комментарии к записи Royal Enfield Bullet enjoys Indian summer отключены
Royal Enfield Bullet 350 Army


Do you ride one of these?

People love that retro Indian army

Barely ten years after on the brink of bankruptcy, the 80 year old named for its association with Royal Small Arms has sold more bikes at any other time in its history.

officials said it sold under 80,000 motorbikes year – almost four its sales figures of a decade ago – as a new of Indians have fallen in with its retro style.

Since the late 1960s, it has won throughout the world who associated its handlebars, low-slung seat and engine with the hippy of riding the high-altitude switchbacks of the foothills.

But according to the company and Enfield touring companies, it is its military association which has thousands of new customers.

The Enfield was brought to Madras in southern in the 1950s from the Midlands it had built sturdy, speedy for British forces in the Second War. Its first Indian were from the Army as bikes for its border guards.

Ever since then, the has been a symbol of Indian and authority, the company’s chief Venki Padmanabhan told The Telegraph. When people saw an on the road in the 1950s and 60s, it was a military man, policeman, or the big man in with authority, he said.

Its problem was that the bike was so it needed a big man with mechanical to kick start it and carry out roadside repairs, he said.

Royal Enfield Bullet 350 Army

His success came when developed a lighter, modern and reliable motorbike to meet emissions standards but found it more to slighter and less riders who still aspired to the Army hero image.

The brand has always been in England, but it’s deeply in the Indian psyche as the big man’s bike. Now you don’t need to be a big man mechanical skills to start it, Mr Padmanabhan.

Bobbee Singh, who Enfields and leads Himalayan tours, said the Bullet its riders feel like beings.

Many Indian will be temped by Harley and Triumph, which have to capitalise on rising demand for motorbikes among India’s rich, but according to Mr Singh, will be protected by its Army That’s the kind of emotion you You feel like an army looking cool.

People love that retro Indian army he said.

Last edited by 24-04-12 at 07:41 PM .

Royal Enfield Bullet 350 Army
Royal Enfield Bullet 350 Army
Royal Enfield Bullet 350 Army
Royal Enfield Bullet 350 Army
Royal Enfield Bullet 350 Army

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